Search Engine Optimization Failure due to Structural Faults in Websites

As a Website Owner You Should Know all This

Web designers rarely care about optimization elements in the designs. This is not totally correct for those with SEO understandings and regular touch with the SEO consultants do care about elements or attributes that would help the site in ranking and win on the social networks.  

The first element and that which is of utmost importance is of course the link architecture. Search engines index and rank a website using standard calculations of hundreds of metrics they are able to decipher or concur from the website visits time to time. The algorithms like to run through the portals in an orderly manner with ease.

Website Link Architecture

The link architecture is arrangement of pages in an orderly manner. The funnel should create a logical graph depending upon the descending scale of importance to the visitors and certified by the funnel graph as we see in the Google analytics and that of other search engines. It should lead to the right end or conclusion example contact page, booking page purchase page, etc. 

Hence the home page would be the first page that a user would often land upon in an architecture of website this is given the greatest importance in the link architecture until unless it is a doorway page.

Another delimitation of home page being relegated is if the page is purely introduction in nature. Then it is somewhat relegated vis a vis a page with detailed information with an option to click the action button. Anyway in all cases it is the most prominent page from which all other pages are linked incidentally the Home Page is the most promoted page. Hence this should make things clear about the doorway pages they should be avoided anyway search engines do not appreciate them. 

All the pages be they information or functional pages should be linked to the home page. These should be placed on the top links in a series depending upon their scale of importance:

Home.2.3.4. contact...booking..testimonials, reviews...thanks. The pages post home page are also called internal pages.          

Additional information to be added are usually on two tier in form of html pages, pdf, articles etc.  They should be linked from topical pages or extremely relevant internal pages. Linking to other websites should be avoided even if you own them especially if they are placed in same folder in the hosting space.

Website Contents

Contents to the pages are most important and pages with thin contents are not appreciated. Meaningful and relevant, the contents should be well written without any blemish. The formatting of the contents is important as well for they inform search engines about the importance of the paragraphs as well as of the relevancy. Do not include contents which are not at all related. If the contents add to greater but related information then add them in 2 tier. 

They keyword saturation is important when writing contents for the websites. Spamming is not at all appreciated and your page will be pushed lower down the rung. H 1 and H2 tags should be used frugally usually H1 is the first tag which means important content is placed highest on the hierarchy or arrangement ...naturally. Tags are used in titles and usually H1 is used only once. 

Place contents in quotes if they are suggestive of greater thought or opinion. 

Avoid duplicate contents or similar contents use canonical meta tag if similar or repeated contents have to be used. Duplicate contents copied from other websites is a sure shot failure bound.  Hire a good content writer!

Attributes

Add videos, graphics, and images which are related and use descriptive alt text without fail. Do not keyword spam here as well a warning since the temptation is great.  

The text to background contrast should be appreciable and distance between links should not create a cluster separated by appreciable distance.  

Add indexing and follow option in the meta tag without fail in each page. Leave the robot.txt file empty or add page exclusion instructions without errors.   

Add both HTML and XML site maps and regularly updated. in coding replace index.html with absolute URL on all pages. Some scripts are not properly negotiated by search engines avoid them. Make sure all the pages except those with noindex/nofollow are crawled by the search engines. 

It is wise to be in Google Search Console which will help discover discrepancies and anomaly in site performance also place Google analytical code and connect it with the search console.
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Uday provides SEO and Internet Marketing Services. He also provides website contents in English. He teaches Internet Marketing in Jabalpur.
Contact: pateluday90@hotmail.com
9755089323