SEO & Algorithmic Conundrum

Uday provide search engine optimization service and Digital Marketing. He is a writer and writes on websites and blogs for clients. He is experienced and affordable. Contact: pateluday90@hotmail.com

Mob: 09755089323

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Indexing & Ranking

They keep changing, the Google Algorithms, new features are added and additions and changes are a constant evolutionary feature. Not all changes or additions are directly for indexing or ranking some like Penguin update act as filters in order to stem the rot or remove low quality content. Hence with introduction of Penguin Filter link schemes, low quality links, keyword stuffing all went for a toss into the oblivion. The disvow tool will help you if you have been engaging in cheap link building.

It all started with simple response to a query...keywords in tons where effective and profuse link building led to higher ranking. All this is past and quality and relevance counts more and more. No more keyword stuffing no more cheap repetitive contents in mass.   

Like a librarian which aims at delivering the best and most relevant book to member the search algorithms do that as well to the visitor. They answer queries with most relevant and apt answer. So search engines keep updating their programs that index and rank. In recent times Rank Brain aims to offer a better return to long queries hence the a land mark in natural human language processing by machines.  

Besides quality and relevancy control search algorithms consider many metrics especially from social media for ranking. This has given rise to active participation in social media by search engine optimizer for better ranking on SERPs as well as for effective digital marketing. More likes, more comments, more traffic, more followers or members and wider presence for better web saturation matters a lot. So start building bases and enhance your performance in LinkedIn, Instagram, Face Book, Twitter, Reddit, Pinterest, UGC content sites, blogs article publication forums and so on... 

Websites with relevant attributes like videos and photos, polls, comment features, search facilities all perform better on the search engine result pages.   

Only quality links matter now especially those on reputed sites and the ones with editorial scrutiny. Cheap link building techniques and keyword stuffing can lead to penalty as well as low performance on SERPs.  

In short algos will keep on changing and you as an SEO will have to be on your toes. For example mobile or smart phone search has been accorded priority hence you should advise the web designer to make a responsive website or portal. This applies to blogs as well. 

Though technical SEO does play a part in the whole process, it is contents that matter the most hence put all your energy in writing and take help of programmers or techie web designers to perfect the on site features for higher speed and better crawl etc. Be thorough with meta tags and the parameters. Have a good command over search console and analytics. 

Many on site actions by visitors helps the SEs in gouging the performance of websites and hence the visitors liking. Keep in touch with your web page speed and bounce rate. Stay away  from duplicate or thin contents, low authority websites, content farms, directories into mass Ads, and all things bad. 

If you follow ethical and qualitative practises your client websites are less likely to be affected by algorithm changes. Sleep Well!  

Understanding SEO Audit - Indexation Using Search Console

Seo audit is the latest buzz word in search engine optimization. This is an exercise to uncover various aspects of a website slated for optimization and performance on Social Media and SERPs.  

For those interested in deeper functioning of their website it is imperative to subscribe to Google search console and link it with Google analytic. This is a comprehensive window to site functions and analysis in an easy manner no tools are required just an alacrity to regularly visit these widgets and get appraised about site and hence your SEO performance. Those seeking search engine rankings using these widgets will be deeply disappointed for some reason these are not comprehensivly available on the analytic tool but a brief could be found out in the search console if it is linked with the analytic tool. 

This activity is part of Search console where in you get a comprehensive account of how your pages are being indexed by the search engines.  In the console you can even check indexing of whole website or individual pages using the fetch option. Another advantage here is that you can check all pages those even banned using robot.txt file. 

Another option is to use site search operator = site:yoursite.com this is useful if your site contains less than five hundred pages.  

There are additional tools and services which enable checking this important aspect of website performance hence your SEO efforts. Plugins and bookmarklets also perform this task. 

Search engines keep on visiting the sites in order to cache and index for ranking purposes. If your site is not properly indexed you would lose in ranking. Hence always make sure that  your site is better crawled and no script or faulty programming acts as a hindrance. Whence using the robot.txt file rad well.
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Uday provides Digital Marketing (SEO) Service and website contents in English.
He teaches Digital Marketing in Jabalpur his home town in India.
Contact: pateluday90@hotmail.com
Mobile: 9755089323 

SEO: Ranking Factors & Rationale

SEO: Ranking 

Bounce rate, speed and link architecture also determine your success on the SERP. Gone are the days when big concerns could hire a large team of web buzzers and make links using articles and directory submissions. Forums were also in this game but there the admins were more strict so the former two gamed the algorithms no end.  

I worked in an IT concern which was much into gaming the system using my articles they could make cheap copies and get massive links...it worked. But before leaving I told them it will not work in future and it did not. Similarly with directories I could write title and description which was than manipulated by the team and submitted to thousands of directories. Then this too stopped working as I had warned...but they would not listen and the site was sent to the gallows. Anchor repetition also failed. 

Link building still works, directory submission still work, forums still work but in all the cases aesthetics have changed. No spam is tolerated by any search engines. Moreover a large number of metrics have come into picture to index and rank a website on a keyword. 

Quality link building or authoritative links means a great deal of success. if your site gathers natural links nothing like that...here people link your site because they find it useful information or action wise. If your award winning company website is linked with authoritative site offering the awards on that field you have made it. This is an example.

But this will not be the case all the time hence do build links not to game the system but to get referrals. If your site follows the SE guidelines it will not be penalized since referrals lead to web saturation that is essential for websites.  

Many of the metrics are not known by the webmasters and they may never know. But aesthetics will work...always...make the website that delivers good user experience, repeat visitors will stand as testimony.

Why would any one visit a website again and again using a keyword or set of phrases regularly until unless they are finding something useful. Even one time visitor if they stay for a reasonable time and there is an action then the website has scored a point to the search engines. One time visit with good enough time spent on it and or action is there...the purpose is solved in one go.  If you understand this you will also understand the role social media plays in ranking and building an online reputation or authority....that does count.   

By some mechanism search engines are able to make out reputation or authority of the site! Domain age is certainly one of them, hosting period and hosting stability also matters. Social media performance also matters. 

Speed is something which makes a user explore the website, a slow download is a turn off...nobody wants to wait for a site to load. A reasonable good downloading time hence is a must. It need not necessarily be the fastest.

A good architecture means a quick pathway to the targeted page without crazy maneuvers. Hence good link architecture means easy access to important pages and the action page. If you observe the funnel you will discover the pathway that a visitor or visitors take to reach a particular goal. For search engines this would also mean a good directory structure...make use of silos if necessary.  A good site map and well configured robot.txt file all are important.

Contents are foremost as far as good user experience is concerned. Hire a good content writer or be one yourself. Be it website contents, blog contents, article contents, content in user generated sites all matter...  

Contents with videos, infographics and relevant images enhance user experience tremendously. Forget about search engines if your website satisfies the user criteria it will always be the winner. There are many places on Earth that do not spend a penny in advertising but are yet successful, only because of their delivery ...news travels fast.   

A responsive website is mobile friendly which is important since quick search is most of the time taking place on smartphones. Browser compatibility, platform compatibility, content size, readability , optimized graphics and images, contrast between back ground and text, all matter. 

If you can guess all that would matter regarding the user satisfaction inculcate in your design and content without hesitation. If you can be a winner without getting into the mad race of the SERPs you have made it.     

Like reputed libraries which search for a great book by a great author search engines also seek a great website by a great owner.   

Last but least there are no cheap or quick solutions, if you are a cheapster and do not have patient... hang your portal!

Uday offers SEO Services and Website Contents in English. 

He also teaches Internet Marketing in Jabalpur.

Content: pateluday90@hotmail.com

Mobile: 9755089323

SEO: Why Sudden Traffic Fall?

Why does your rankings and subsequently the traffic fizzle down one fine day? 

Well for search engine optimizers this is a big set back and lot of questions asked by the client has to be answered. 

Well if this happens firsts inspect the whole site do you find some elements missing especially the title tag and the meta? Is the content missing from some pages? Subsequently check the whole ranking chart in order to find in which terms you have rolled down. A major error could mean downslide in very large number of terms. 

Then move to the search console to find out the number of pages and which one have gone out of index. Inspect the Crawling through the attribute and use Fetch as function for each and every page.

Check pages for noindex meta if wrongly inserted. Also check the robot.txt file if wrong command is present...this can happen during the edits or can be a mistake made by the web designer. Discuss with him.  And yes check that Google Analytic Code is inserted properly in each and every page if the rankings seem to be unstable.

I hope you have been frequently taking care of broken links and 404s! 

Major changes to the site during redesigning can occur by error or by intent. Keep title, meta and content stable in the new format and see that the link architecture remains stable as well. As a regulatory measure site changes, migration etc should happen under your supervision strictly!   

Unprecedented errors can creep in the designing and coding, aspects that are being handled by web designer...which is most likely to be. Also go through the site to check for proper search terms being in the alt tags. Keep checking the download speed of your pages and the mobile friendliness.

Also keep in reckoning the performance of your web host....has the website had a stable performance due to good hosting. Also check for malware using a good anti-malware and antivirus.

Another crucial aspect is to check for ads above the fold. In their greed clients often insert Ads above the fold which is going to invite a sure shot penalty.

Also recheck if all the aspect of the website are following the search engine guidelines I mean the current ones. This is done to be assured of penalties that the bots can subject your site to and also check for manual penalty...often Google will inform you if that has taken place. 

Check you link profile thoroughly and use Disvow tool to remove any suspected external linking.  In case of a major drop do send a reconsideration request to the admins. Keep in mind link building in the present context is driven by quality and not quantity. Cheap links are a disaster for SEO practices there is no doubt about this anymore. 

Sometimes authoritative external backlinks may go missing if the provider has placed your link in archive or simply removed it and the content associated with it...as a matter of policy. You can request reinsertion but it is better to keep building qualitative links as a SEO measure. Do not be dependent upon few links.

Check always for duplicate content and all you pages being on site. Sometime site owners having many sites can insert pages from one site to another meaning the same page is within the architecture of each site. Each page on a website should be unique the solution is very simple. 

Sometimes due to some arrangement with a vendor or an agent your site content could be placed on his or her site with the know of the webmaster. In this case if the bots construe the content on the agents/vendors site as original you are doomed. Do not place your content on another site come what may. Ask your content writer to keep busy and churn contents for placement elsewhere.       

Complacency sets in whence you begin generating high traffic for your client site. This is one step close to disaster to frequent SEO audit or check to remain stable.

Find out if major algorithm changes have been brought about by search engines. If so learn to enhance your SEO technique accordingly.

Ranking and Traffic is never stable so as a webmaster always be on alert.

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Uday provides optimized contents in English for websites. 

He provides Digital Marketing Services(SEO).

He teaches Digital Marketing in Jabalpur
Contact: pateluday90@hotmail.com

Mob: 09755089323  

Fetch as Google & AngularJS

In order to be well documented by the search engines the robot should be able to traverse the site thoroughly with ease. This is imperative for indexing and ranking by search engines like Google. Although some companies have become more efficient in negotiating scripts the problem still persists. Using pre rendering platform can assist the robots to decipher the site properly since a fully cached version is presented to then by such platforms.   

Unfortunately some scripts impede the movement of the robot and this could result the site being partially indexed. This is more problematic whence the site uses scripts that accord dynamic functionality on page like AngularJS. The rendering of  HTML is made difficult by these scripts in case of the navigational links and indexable content. Albeit AngularJS has been made by Google it is quite susceptible to this problem and can affect you ranking and hence organic search traffic.

AngularJS is used to create dynamic web pages and it works on client site simultaneously without the need for the web page to refresh every time an action is requested. Using this script a mix of elements can be changed quickly. In ecommerce sites the script is highly useful where various product dimensions have to exhibited and quickly. There is no need in this case to ask for new pages or refresh this thus decreases the bounce rate by increasing user experience.  

It is important that the elements on a web page should not make rendering it or crawling difficult. In order to check whether your website is being properly rendered you should use Google tool available in the search console called Fetch As Google. This tool is available only for the current site which has been registered in that search console. You cannot check any other site with registering it.  This support provide accurate analysis of what the robot has been through your site and hence inform you about the status of indexing of the whole site as well as that of a single page.   The Fetch As Google works for both the desktop and mobile sites. The support at search console is detailed and should enable you to know the extent of indexing that is being done by the SE. 

Whence you register at search control and enter it you will find this support amongst other utilities. 

If you leave the fetch as Google button empty it will check the root. You can also check the status of a single fetch using the support.
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Uday provides SEO Services and Website Contents
He teaches Internet Marketing at Jabalpur
Contact: pateluday90@hotmail.com