Featured Snippets or Rich Snippets

 Featured Snippets What Are They 

If you scroll to head section of any web page and get a glimpse of their page view you will most likely find a snippet comprising of meta data informing what the page is all about this is structured data but rich snippets are much more they are unique aspects of webpage content that end up answers question visitors to website seek and the answer is precise, consise and satisfatcory. . 

Often they rank above website ranking on top in Google Search such is the power of these new SEO  element applicable to organic search. The questions these pices of code address are usually who? where? why? how? what? and when? Using this tip you can address adding featured snippets in pages that are related to the string of ? mentioned here. The rich snippets show up in many terms typed by users as well as on high traffic topics or terms. They are taking a significant share of organic traffic especially in case of voice search.

Google prefers better informtion heirarchy and about 50 words limit in the snippets besides better formating using headers like H1, H2, etc.   

Types of Featured Snippets

1. List
2. Table
3. Paragarph - A box with text and image.  

How to Create Featured Snippets in webpage contents? 

How to create content that results as snippets. Create numbered lists or points or paragraphs that anser questions mentioned above. Any bit of useful information (quality content) about which the users can ask if structured well can be a snippet that will rank in SERPs.

Good content formatting and structured data  on web page can result in showing up as snippets in the SERPs. Remember structured data is a piece of coding using JSON -LD or other scripts approved by search engines like Yahoo, Bing, Ask and Google. These are also known as schema markup all practices are under an organization called Schema.org.    

Structured data is qunatitative and not qualitative. The information is structured more as name, address, geolocation, Unstructured data is qualitative and is semantic in nature and needs lot of processing andunderstanding using the indexing alogirthms. While structured data is in a fixed format the unstructured data comes in wide variety of formats and in order to extract insights lot of data mining and analytics tools are required  

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He can be contacted at: 

pateluday90@hotmail.com

09755089323          

Search Engine Optimization Failure due to Structural Faults in Websites

As a Website Owner You Should Know all This

Web designers rarely care about optimization elements in the designs. This is not totally correct for those with SEO understandings and regular touch with the SEO consultants do care about elements or attributes that would help the site in ranking and win on the social networks.  

The first element and that which is of utmost importance is of course the link architecture. Search engines index and rank a website using standard calculations of hundreds of metrics they are able to decipher or concur from the website visits time to time. The algorithms like to run through the portals in an orderly manner with ease.

Website Link Architecture

The link architecture is arrangement of pages in an orderly manner. The funnel should create a logical graph depending upon the descending scale of importance to the visitors and certified by the funnel graph as we see in the Google analytics and that of other search engines. It should lead to the right end or conclusion example contact page, booking page purchase page, etc. 

Hence the home page would be the first page that a user would often land upon in an architecture of website this is given the greatest importance in the link architecture until unless it is a doorway page.

Another delimitation of home page being relegated is if the page is purely introduction in nature. Then it is somewhat relegated vis a vis a page with detailed information with an option to click the action button. Anyway in all cases it is the most prominent page from which all other pages are linked incidentally the Home Page is the most promoted page. Hence this should make things clear about the doorway pages they should be avoided anyway search engines do not appreciate them. 

All the pages be they information or functional pages should be linked to the home page. These should be placed on the top links in a series depending upon their scale of importance:

Home.2.3.4. contact...booking..testimonials, reviews...thanks. The pages post home page are also called internal pages.          

Additional information to be added are usually on two tier in form of html pages, pdf, articles etc.  They should be linked from topical pages or extremely relevant internal pages. Linking to other websites should be avoided even if you own them especially if they are placed in same folder in the hosting space.

Website Contents

Contents to the pages are most important and pages with thin contents are not appreciated. Meaningful and relevant, the contents should be well written without any blemish. The formatting of the contents is important as well for they inform search engines about the importance of the paragraphs as well as of the relevancy. Do not include contents which are not at all related. If the contents add to greater but related information then add them in 2 tier. 

They keyword saturation is important when writing contents for the websites. Spamming is not at all appreciated and your page will be pushed lower down the rung. H 1 and H2 tags should be used frugally usually H1 is the first tag which means important content is placed highest on the hierarchy or arrangement ...naturally. Tags are used in titles and usually H1 is used only once. 

Place contents in quotes if they are suggestive of greater thought or opinion. 

Avoid duplicate contents or similar contents use canonical meta tag if similar or repeated contents have to be used. Duplicate contents copied from other websites is a sure shot failure bound.  Hire a good content writer!

Attributes

Add videos, graphics, and images which are related and use descriptive alt text without fail. Do not keyword spam here as well a warning since the temptation is great.  

The text to background contrast should be appreciable and distance between links should not create a cluster separated by appreciable distance.  

Add indexing and follow option in the meta tag without fail in each page. Leave the robot.txt file empty or add page exclusion instructions without errors.   

Add both HTML and XML site maps and regularly updated. in coding replace index.html with absolute URL on all pages. Some scripts are not properly negotiated by search engines avoid them. Make sure all the pages except those with noindex/nofollow are crawled by the search engines. 

It is wise to be in Google Search Console which will help discover discrepancies and anomaly in site performance also place Google analytical code and connect it with the search console.
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Uday provides SEO and Internet Marketing Services. He also provides website contents in English. He teaches Internet Marketing in Jabalpur.
Contact: pateluday90@hotmail.com
9755089323