SEO Audit : Important Steps

SEO Audit whether technical or content based is a set of exercise to discover flaws in the client websites. This is usually the first step before the search engine optimization campaign begins. I usually test for

• mobile friendliness
• duplicate contents
• broken URLs
• judge the link architecture
• URL naming

You should add the website to google search console in order to find out the crawl results. Use Fetch as tool in the console to determine how many pages are being indexed. This is tio determine the indexation status and to make sure all your important indexable pages are in the reach of major search engines especially Google.   

• website crawl
• robot file 
• server side crawl errors
  
  This will help in correcting technical flaws in your link architecture, coding and any other problem that is preventing proper indexation. This will also tell you about bad request
   error whence links lead to dead end pages marked with 404. In order to discover 404 pages type this in the browser. yoursite.com/caijfhjdshfkjdsh
  Hosting Server
  
  Check for server performance the uptime. There should be no downtime due to the faults in hosting servers.  You can use the SEO Tool https://www.pingdom.com/ for this purpose. Recurring server outage is bad for your websites performance. The hosting server should also provide the right amount of
   bandwidth.
  
  Also check for Status Codes How a website responds to http server queries.
    
• Meta Tag
  Check for meta tags especially check that the noindex tag if it is wrongfully placed. This can prevent indexing of your important pages hence be careful. You might wish to "nofollow" certain pages at a given time especially pages under construction or pages having similar contents.
  You might wish to "nofollow" external links on your website. You can use Screaming Frog Tool for this purpose. 
• Add Pagination Tags
  
  This is important and will help reduce duplicate content penalties and low indexing.
  
  In large websites especially eCommerce the pages should contain Next and previous tags
  
  Check for XML And HTML Site Maps they should on website. Use online tools for this purpose.  You can also check these using Google Search Console.
  
  Check For Structured Data or snippet by viewing the page source in Head Section.
  
  Check for Subdomains
• https://pentest-tools.com/information-gathering/find-subdomains-of-domain
  
  Subdomains should be integrated in your campaign hence you should keep a tab of them.
  
  Navigation 
  
  Your TLN or Top Level Navigation should contain the most important pages and in case of complex eCommerce they should express hierarchy by using breadcrumbs. This is applicable to the footer as well hence always designate pages which are important enough to be linked to TLN and Footer. 
  
  URL Analysis
  URL should be named using keywords and should not be using underscore or comma for inner page extensions.
  
  For optimum website performance on  SERPS such that it ranks high on chosen keywords and at the same time accords best user experience SEO Audit is unavoidable.
  
  Understanding and grasping the topic is foremost even if you yourself has created content map and penned the contents. This will guide you towards shaping a keyword plan for SEO campaign. Keyword analysis is inclusive of what the competitors sites are ranking on.
  
  According contents should be engineered or rewritten in order to rank on chosen search terms. The Title and meta should be changed in order to come to the optimum. 
  
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• Uday is a blogger and provides Digital Marketing & SEO Services. He creates quality links. He also provides website contents in English. He has ten years of experience in this trade. 
  
  
  Uday Teaches Digital Marketing in his home town Jabalpur. 
  
  
  Uday is also a freelance naturalist/birder and loves to blog on wildlife.
  
  
  He can be contacted at : pateluday90@hotmail.com
  
  
  Mobile: 9755089323

  
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Digital Marketing Evolution: A Conundrum of Smart Terms

Well it all boils down to content well Yes! But web development technology plays an important role  now more so with the advent of smartphones or mobiles, tablets, laptops apart from the ubiquitous desktop.

From humble beginning Seo has taken huge strides. It changes along with the evolution of search engine ranking and indexing algorithms on day to day basis. With the popularity of social networking platforms a paradigm has taken place as to how we promote the websites on SERPs. 

To those not familiar with search engine optimization this may sound bizarre. But this is not the case search engine algos do consider metrics related to performance on social networking platforms besides hundreds of website attributes. The likes, comments, links and associated contents, video subscriptions and traffic, infographics are all part of the big game that metrics play in placing you on the top of the search box or SERPs meaning search engine result pages an attribute central to web browsers.

Earlier it was simple keyword placement and link building that worked to see your client's site on SERPs ranking at the top. Now SEO is an all inclusive activity. SEO being a part of digital marketing ...it is in reality central to digital marketing. Now not everyone can be an SEO expert but then lot many wish to be part of digital marketing sector. So cleverly the sector has been bifurcated into divisions that take care of part of activities. 

So we have to familiarize ourselves with terms like SMM or Social Media Marketing which is marketing your product and services on the social media. Then you have SEM which is seo + CPC (paid marketing) combined. As such search engines are not platforms they simply indexing and ranking programs. As the Net grow wider more divisions will creep in and hence more terms......

Hence you have to win on the SERPs....and promote landing pages using paid advertisement like Adwords, Twitter, Facebook and LinkedIn Ads. There is no free lunch as far as advertisement on social networking platforms are concerned hence be ready to dish out the moolah! But remember nothing delivers like organic presence on the search box for greater conversions much more the paid Ads however so ever craftily designed. That is why search engine optimization exercise is indispensable.    

Well all are part of comprehensive digital marketing or Internet marketing campaigns. Hence in order to be an SEO professional you should be involved with every activity that the terms define. Do not be confused...only learn to break things up. The terms are a person's justification on being part of the digital marketing sector. 

While videos and infographics do play an impressive role it is content creation that is central to all activities online. The message is clear...

If you wish to be Seo professional or digital marketing expert learn to create contents and fast before you are immersed into oblivion. Technical Seo is fine and a must but that is one fourth of the cake content creation, video marketing an link buildings are the big chunks.   

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Seo Author

Uday is a blogger and provides Digital Marketing & SEO Services. He creates quality links. He also provides website contents in English. He has ten years of experience in this trade. 

Uday Teaches Digital Marketing in his home town Jabalpur. 

Uday is also a freelance naturalist/birder and loves to blog on wildlife.

He can be contacted at : pateluday90@hotmail.com

Mobile: 9755089323

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SEO: Web Saturation & Popularity

While most of young seo entrants are busy with emerging terms and definition of digital marketing they do not realise that most of the terms refer to the same activity. But is sounds impressive does not it?

That's why I take back the students to basic. Back to basic and one activity that defines age old approach to search engine optimisation is web saturation. Remember SEO is part of digital marketing and important one at that. Web saturation is not just to maximise indexing of your pages it is also making use of the popularity of the web by constant engagement and link building. Hence popularity will arise if your website is widespread on Net at the right places.  

Web saturation simply is to place the client's website link all over the place in linkable platforms. This is easier said than done. Earlier before the advent of Panda and Penguin etc throwing your link helter skelter just anywhere any instance a thousand times....it worked. To achieve this seo agencies employed hundreds of cheap link builders and let it go.   

But now the situation has changed and if you are not careful whence throwing your link around you will be penalised. Remember all links carry contents, videos, infographics and images. If the assemblage is not pertaining to good quality you are doomed. 

Link building today is an expert job done by content writer with deep understanding of SEO. And links are built on chosen platforms with high domain authority or editorial scrutiny. Search engines can make out cheap sites from authoritative ones. Good news is there are plenty of the latter. 

Another good news is you can submit to directories and article sites as long as they conform to guidelines set by the search engines. This means no paddle pushing with cheap articles on cheap article sites and certainly no fooling around with cheap made for ads directories you have to be very discerning.  

Hence explore authoritative platforms for publishing contents with link and constantly increase social engagements. Creating a reputation as professional seo or digital marketer is important hence regular engagements using content creation, social networking and bookmarking is a must. Blogging is essential as well create blogs and with regular inputs make them authoritative. Guest blogging carefully will also be fruitful. 

All this means you should have the ability to write, if not then polish your writing by regular exercise.  Web saturation would fetch best results in terms of domain authority, high quality link profile and referrals. Yes all links need not be "dofollow" the benefit of creating extensive links on "nofollow" links will fetch you lot of direct hits or referrals. You can create "nofollow" links on all platforms but make sure of the status. For most sites if you check the page code you will discover the status.  

Note Google does not treat"nofollow" link with complete neglect now and does accord some value to them. Hence do not dare to spam. Yes! Search engine optimization is not by spamming it is by white hat methods.  

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Uday is a blogger and provides Digital Marketing & SEO Services. He creates quality links. He also provides website contents in English. He has ten years of experience in this trade. 

Uday Teaches Digital Marketing in his home town Jabalpur. 

Uday is also a freelance naturalist/birder and loves to blog on wildlife.

He can be contacted at : pateluday90@hotmail.com

Mobile: 9755089323

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SEO: Site Maps Most Ignored Website Attributes

Most of the sites made by amateur are weak in attributes that are essential for good user experience especially contents. Haphazard copied contents are common since many web designers do not bother to hire a web content writer or pay for the write up. 

Site Maps

Another ignored feature of web development is the site map. Most sites do not have an updated site map embedded and this lacunae is due to negligence by cheap web designers. The site owner have no idea how much they will lose from this negligence and many do not bother. Well if you do not wish to achieve good rankings for high traffic on SERP than it is okay you may be happy with your site being good enough for reference? Well yes if the visitors like it and gain information from and no if they find the site useless. 

For large websites it is imperative to have a site map embedded or linked. The purpose of a site  map is for facilitating indexing by search engines. The other purpose of a site map is to facilitate the human visitor. Hence both attributes are essential and the search engines include them in their indexing and ranking metrics. 

Two most widely used site maps use HTML and XML the first is for humans and search engines as well and the second is for search engines. Those webmasters with no knowledge of  programming can use online softwares to download a site map for their site. It is that easy and both HTML and XML site maps can be generated from the tools online. 

But site owners and webmasters have to constantly update the site maps for better performance. Hence new URLs should be promptly added and defunct ones removed.  There is an option in Google Search Console to constantly inspect the site maps use it. Always check for missing URLS on the site in order for it to be properly indexed and ranked. 

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Uday provide search engine optimization service and Digital Marketing. He write website contents in English.

Uday teaches digital marketing in Jabalpur Classes.

He is a writer and writes on websites and blogs for clients. He is experienced and affordable. Contact: pateluday90@hotmail.com

Mob: 09755089323

Social Media Underestimated and Underutilized

Uday provide search engine optimization service and Digital Marketing. He is a writer and writes on websites and blogs for clients. He is experienced and affordable. Contact: pateluday90@hotmail.com

Mob: 09755089323

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Whence Internet came into being and then WWW followed little did we knew that a new platform that is going to change our lives will take birth. That platform was social media aptly called since it proved to be a major social engagement tool, much more engaging and overpowering than any other land based organization. It is the writers, programming and visualizing genius of plethora of IT professionals that takes the credit for the birth of SM.    

But this phenomenon is not restricted to the social aspect it has become a phenomenal business tool as well. Nevertheless even the engagements on personal or group level ends up highlighting business, services and professions inadvertently.

Chiefly comprising of social networking sites, bookmarking sites, blog platforms, forums, video aggregators, ecommerce portals, and articles sites this mode of marketing and advertising is fast gaining popularity all over the globe. This whence used in a combined effort using various tools and sites  delivers immense  sales reach and hence success which supasses land based advertising and marketing campaigns.

Social Media marketing is for business promotion and sales conversions arising from the traffic generated and the reputation attained. Unlike the high ranking on SERPs on various search terms attained due to intense SEO efforts Social Media success depends much of creativity especially that which is augured by active content creation and utilization of media tools like infographics and videos.   

SM also requires active participation in various platforms like LinkedIn, Facebook, Pinterest, Twitter etc in order to create a reputation. This enables creation of niche online communities and hence large number of followers and fans. The followers, likes, positive comments, active contents, forum participation and anecdotal blogs all result in online success for business and services at much lesser cost than that incurred in land based campaigns. 

Though CPC like Adwords are part of social media marketing they differ from other activities as basis is on payment and little skill in utilizing the platforms.   

A committed and sustained effort online is required on numerous digital platforms using fresh contents, media tools and info graphics required for digital campaigns. If properly executed by seo service providers social media can deliver huge success in marketing and sales conversions.  For any campaign creating online reputation and highlighting brands is essential and a doorway to immense success. While generic platforms are the key medium most utilized being active in the niche or creating a niche is essential for reputation management and brand promotion.

In the contemporary era more and more companies, businesses and services are shifting to SM marketing by employing agencies which also deliver search engine optimization services. In times to come more of them are going to join the bandwagon and take advantage of innovative practices, immense reach and speed of Internet to enliven their businesses and services.  

SEO & Algorithmic Conundrum

Uday provide search engine optimization service and Digital Marketing. He is a writer and writes on websites and blogs for clients. He is experienced and affordable. Contact: pateluday90@hotmail.com

Mob: 09755089323

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Indexing & Ranking

They keep changing, the Google Algorithms, new features are added and additions and changes are a constant evolutionary feature. Not all changes or additions are directly for indexing or ranking some like Penguin update act as filters in order to stem the rot or remove low quality content. Hence with introduction of Penguin Filter link schemes, low quality links, keyword stuffing all went for a toss into the oblivion. The disvow tool will help you if you have been engaging in cheap link building.

It all started with simple response to a query...keywords in tons where effective and profuse link building led to higher ranking. All this is past and quality and relevance counts more and more. No more keyword stuffing no more cheap repetitive contents in mass.   

Like a librarian which aims at delivering the best and most relevant book to member the search algorithms do that as well to the visitor. They answer queries with most relevant and apt answer. So search engines keep updating their programs that index and rank. In recent times Rank Brain aims to offer a better return to long queries hence the a land mark in natural human language processing by machines.  

Besides quality and relevancy control search algorithms consider many metrics especially from social media for ranking. This has given rise to active participation in social media by search engine optimizer for better ranking on SERPs as well as for effective digital marketing. More likes, more comments, more traffic, more followers or members and wider presence for better web saturation matters a lot. So start building bases and enhance your performance in LinkedIn, Instagram, Face Book, Twitter, Reddit, Pinterest, UGC content sites, blogs article publication forums and so on... 

Websites with relevant attributes like videos and photos, polls, comment features, search facilities all perform better on the search engine result pages.   

Only quality links matter now especially those on reputed sites and the ones with editorial scrutiny. Cheap link building techniques and keyword stuffing can lead to penalty as well as low performance on SERPs.  

In short algos will keep on changing and you as an SEO will have to be on your toes. For example mobile or smart phone search has been accorded priority hence you should advise the web designer to make a responsive website or portal. This applies to blogs as well. 

Though technical SEO does play a part in the whole process, it is contents that matter the most hence put all your energy in writing and take help of programmers or techie web designers to perfect the on site features for higher speed and better crawl etc. Be thorough with meta tags and the parameters. Have a good command over search console and analytics. 

Many on site actions by visitors helps the SEs in gouging the performance of websites and hence the visitors liking. Keep in touch with your web page speed and bounce rate. Stay away  from duplicate or thin contents, low authority websites, content farms, directories into mass Ads, and all things bad. 

If you follow ethical and qualitative practises your client websites are less likely to be affected by algorithm changes. Sleep Well!  

Internet Marketing Using Social Media

Well that's not it! 

Social Media is integral to a larger Digital or Internet Marketing Campaign. It is one of the component very much dependant upon the campaign you have designed as an online marketing strategy.   

SEO 

The campaign begins with search engine optimization of your client's website or blog. SEO is essential especially if you are aiming for an Adword Campaign or PPC. This exercise will make your property rank high on many keywords. The presence on SERPs is relatively cheap, and you can eliminate the ranking terms from the costly PPC campaign.  

Search engine optimization will trim your site to make fit and responsive which is an imperative in this era of smart phone. SEO will also lead to engineering of your contents, link architecture and URL naming which are attributes necessary for ranking high on the Internet. In short you will have quality landing pages with a strong ability to convert. 

For ranking purpose search engines now include diverse metrics some of which are as a result of technical excellence of a site and the social signals that are being generated. Hence online reputation is a double edged sword facilitating optimization efforts and marketing as well.   

When you are promoting a company or marketing brands or services the main focus is generally on the website. The website is the owner's end point for conversion...the ultimate aim of all those interested in Online Marketing. 

Content Creation 

In rare instance the end point could be the FB page or a twitter handle or a linkedIn profile. But as I have mentioned above all netizens with commercial interest, for propaganda and awareness campaign have a website. 

One most important aspect for being live on Social Media is creating contents inform of articles, blog entries, info graphics and of course the ubiquitous video. Hence you should be good writer, videographer and designer albeit the last to can be obtained from professional managed services as well. 

Marketing Channels & Social Media    

Facbook: Twitter: LinkedIn: Instagram: Pinterest: Reddit: UGC........... 

You can fulfill your goal on one marketing channel using single platform. But this not advisable in this vast sea of humanity online your efforts will probably get lost.  Using multi-platforms to create contents and then publishing them on number of social networking media sites, bookmarking sites and niche online communities is absolutely necessary.

This means there has to be a constant reputation building on platforms you are using on the Internet. Simultaneously you should be fortifying your own blogs in order to prepare flatforms for authoritative link building as well as to create a reputation. Hence those who seek to use available platforms without fortifying their presence will end up as miserable failure.

Local SEO

Local presence is achieved by submitting details and location to native directories, classifieds and websites. Blog comments and presence on forums will also help in gaining traction online. In moderation these actvities will lead to higher rankings and web saturation. GoogleMyBussiness is a must inclusion for local ranking and social promotion.

Remember link building is advertising of shorts even the nofollow ones. Apart from increasing  the domain authority it is an excellent means of creating referrals.  

Internet Marketing demands consistency as well as being persistence to push your message widely in order to make your presence felt.  As I said earlier social signals count in ranking on SERPs as well as heighten your marketing online. It is worth getting all the likes, comments, conversations, messages and whatnot which signals your popularity on that medium and hence optimizes the associated site for ranking of SERPs as well as becoming more and more noticeable.   

Niche

Another option is to push your content to the targeted niche on social media but this cannot always be the case since Internet Marketeers themselves are not in any niche except that which relates to their profession. The client's niche will certainly differ as professionals earn their keep by working on diverse topics.      

Only the professionals, companies, experts and their likes can create a niche following using their own account. A doctor and can have a following related to his practice and a company can have a following related to its brand, products or services. But you as an SEO OR IM expert will be followed by people only interested in your services.  

Blogging

If you are good at blogging then you can maintain multiple blogs or use your client's blog if he or she has one. But if you have been writing and maintaining  multiple blogs on different topics and have done well you will be able to get good links and attention from the niche that follows you blog. Relevancy counts!

Blogging can be an excellent object of conversation and hence a promotional tool. It is at the forefront of reputation building online and an ideal platform to boast achievements, display products and features and the associated product related news.

Like videos and info-graphics it should be prominently linked to your relevant website and profile pages.

Diluted efforts or spam on the media can have disastrous consequences hence always stick to quality. 

PPC 

PPC is another means of marketing using a paid channel, it is usually big budget but can be effective.  Established business and start ups utilize this channel to highlight, create brand awareness and convert using well designed landing pages and well executed campaigns. 

Listening & Analyzing Insights

Social Media marketing is fine tuned using features meant for the appraisal of your efforts and analytics that state the direction a campaign is heading. Thus search console and Google analytics have become indispensable tools for marketeers on Net.

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Uday Provides Internet Marketing and SEO Services. He also provides contents for websites. 

He teaches Internet Marketing in Jabalpur.
He often freelances as a naturalist in India. 

Contact: 09755089323

pateluday90@hotmail.com