SEO Audit : Important Steps

SEO Audit whether technical or content based is a set of exercise to discover flaws in the client websites. This is usually the first step before the search engine optimization campaign begins. I usually test for

• mobile friendliness
• duplicate contents
• broken URLs
• judge the link architecture
• URL naming

You should add the website to google search console in order to find out the crawl results. Use Fetch as tool in the console to determine how many pages are being indexed. This is tio determine the indexation status and to make sure all your important indexable pages are in the reach of major search engines especially Google.   

• website crawl
• robot file 
• server side crawl errors
  
  This will help in correcting technical flaws in your link architecture, coding and any other problem that is preventing proper indexation. This will also tell you about bad request
   error whence links lead to dead end pages marked with 404. In order to discover 404 pages type this in the browser. yoursite.com/caijfhjdshfkjdsh
  Hosting Server
  
  Check for server performance the uptime. There should be no downtime due to the faults in hosting servers.  You can use the SEO Tool https://www.pingdom.com/ for this purpose. Recurring server outage is bad for your websites performance. The hosting server should also provide the right amount of
   bandwidth.
  
  Also check for Status Codes How a website responds to http server queries.
    
• Meta Tag
  Check for meta tags especially check that the noindex tag if it is wrongfully placed. This can prevent indexing of your important pages hence be careful. You might wish to "nofollow" certain pages at a given time especially pages under construction or pages having similar contents.
  You might wish to "nofollow" external links on your website. You can use Screaming Frog Tool for this purpose. 
• Add Pagination Tags
  
  This is important and will help reduce duplicate content penalties and low indexing.
  
  In large websites especially eCommerce the pages should contain Next and previous tags
  
  Check for XML And HTML Site Maps they should on website. Use online tools for this purpose.  You can also check these using Google Search Console.
  
  Check For Structured Data or snippet by viewing the page source in Head Section.
  
  Check for Subdomains
• https://pentest-tools.com/information-gathering/find-subdomains-of-domain
  
  Subdomains should be integrated in your campaign hence you should keep a tab of them.
  
  Navigation 
  
  Your TLN or Top Level Navigation should contain the most important pages and in case of complex eCommerce they should express hierarchy by using breadcrumbs. This is applicable to the footer as well hence always designate pages which are important enough to be linked to TLN and Footer. 
  
  URL Analysis
  URL should be named using keywords and should not be using underscore or comma for inner page extensions.
  
  For optimum website performance on  SERPS such that it ranks high on chosen keywords and at the same time accords best user experience SEO Audit is unavoidable.
  
  Understanding and grasping the topic is foremost even if you yourself has created content map and penned the contents. This will guide you towards shaping a keyword plan for SEO campaign. Keyword analysis is inclusive of what the competitors sites are ranking on.
  
  According contents should be engineered or rewritten in order to rank on chosen search terms. The Title and meta should be changed in order to come to the optimum. 
  
  ===========================
• Uday is a blogger and provides Digital Marketing & SEO Services. He creates quality links. He also provides website contents in English. He has ten years of experience in this trade. 
  
  
  Uday Teaches Digital Marketing in his home town Jabalpur. 
  
  
  Uday is also a freelance naturalist/birder and loves to blog on wildlife.
  
  
  He can be contacted at : pateluday90@hotmail.com
  
  
  Mobile: 9755089323

  
  ====================================
    

Writing Quality Contents Online

For writing quality contents simplicity is a virtue that goes a long way. Make it simple. At the same time understand the meaning of words frequently used as well as less used. Understand the meaning of rare words which are not used often but can be helpful in negotiating a difficult twist whence writing on topics.   

Develop Your Own Dictionary

Increase and maintain a vast repertoire of meaningful phrases and complex words which help in explaining difficult aspects, emotions and complex situations with ease. You can make your own phrases but they should mean well and clear. 

Style Innovation

Innovation is the crux of quality writing, hence develop a unique style, a powerful vocabulary that generate emotive expressions. Be bold, do not hesitate to bring forth a style or views and news in your own terms. 

Quality writing means explaining the topic or announcing an event in a structured language. This is also applicable to writing novels where sentence structure separates professionals from the novice. 

Read  

You cannot write if you do not read. The ability to quickly grasp meaning of complex sentences in online writing can lead to developing your own abilities to bring forth the meaning of sentences by skillfully using words and phrases. Hence read blogs, articles and books by acclaimed authors who have authority on a topic. Do not waste time on fiction which is not much related to writing quality contents online. Read news articles, opinions and research material if the latter is required for an extensive write up on a subject. 

In case where knowledge and facts are concerned a capability of in depth research has to be developed. Searching online as well as off line is a must if you wish to get your facts right. Extensive research makes contents unique, which is one aspect which outdoes other competing ones. Always keep on reading on the subject of relevancy. But your bread and butter could arise from just any topic hence develop ability to grasp quickly unrelated topics that may often not interest you as a writer. 

Formatting & Grammar

The title, first sentence of paragraph should well explain what the write is all about. This is important to catch and fix the reader’s attention. Secondly the length of your article should not be discouraging or cause a reader’s fatigue. Hence formatting is an important attribute especially for websites.

In case of writing lengthy articles or even short ones clever formatting is crucial. Smart headings and short sentences all included in a paragraph makes it readable… and a catchy headline will attract readers.  

Your writing should be neatly divided with headings for search engines and visitors both. In case of search engines use one H1 tag that is usually the main headline, than use few H2 tags and as many H3 tags if required. This you would often do when writing for websites and large portals.    

Break paragraphs effectively each containing one module of information.

Make effective use of comma and full stop to clarify what you mean, a pause is like a thousand words. It can prevent a clash within a sentence and make each one clear this is especially applicable with case where simple and complex sentences are contained. Although write using simple sentences sometimes complex structure is unavoidable. Hence read about use of comma, full stop and semicolon. Any write up that makes sense is readable hence apart from creating structured write up do not be involved deep into grammar. And get confused!   

Generating Interest & Photos and Videos

If you are associated with a topic or an authority on one…you can generate lot of interest among professionals, amateurs and others alike. Making a write up interesting is your ability, and understanding the readers you attract is also important. If your write ups contain a surprise, an unknown fact, or describe an adventurous event often, you will certainly add more and more readers. 

Related, explanatory or interesting photos when added intermittently at right junctures can increase the readability of a write. Add an info graphic where comparison or figures have to be expressed. And also add a detailed or explanatory video limiting it to just one.    

Blog Writing

Blog writing can be a mix of fact and fiction; in fact all your blog writing should be anecdotal in nature. Here it is you who is behind the narration, if the writing is not anecdotal better create an article and name it so.  Frequent or daily happening is what the readers of a blog look for… keep this in mind. A doctor can write about interesting cases and a surgeon can write about unique operation he has done. There is no limit to topics especially on the Internet.  

In case of a travel blog add pictures to highlight destinations, photos of important places, public activities and interesting people you have come across. Write about small things for example a small pawn shop may be more interesting than a large departmental store. Same things apply to an eatery, small ones on street offering unique food may be more interesting than an upscale joint with standard plate.      

Like any write up success depends upon what interests readers. You should be able to gauge well. 

Blog writing usually has a minimum length of few paragraphs but the entries could be lengthy even beyond two thousand words. The limit arises whence the meaning is achieved and delivered fairly well. Do not go on to write gibberish.   

Using Semantics

Semantics are more helpful in case of humans in order to understand the relationship with the main topic. It is crucial in making the search engines to understand the topic. Rather than repeating the keyword again and again which may invite penalty from the search engines use related words. For example hotels, resort, accommodation, restaurant, room, cottage, tariff, service, amenities all point to a hotel. 

When you write naturally semantics naturally drop in so not much effort is required here. Remember always write naturally for the readers and do not try to insert keywords or phrases in order to impress the bots. 

Repeated Edits

Go through the write up before publication again and again in order to do away with typos and related errors. See that your sentences are delivering a perfect meaning and are truthful. For in writing honesty is the best policy. No fake news please!    

Practice Read and Write

Like in any field practice makes a man or a woman perfect. Keep on writing till your readers say that you have done a good job worth impressing an editor. Well! Continue to read and write to be successful on the Internet. There is no end!  

====================================

Uday provides optimized contents in English for websites. 

He provides Digital Marketing Services(SEO).

He teaches Digital Marketing in Jabalpur
Contact: pateluday90@hotmail.com

Mob: 09755089323