Marketing on Social Media: Twitter - FB-LinkedIn

While the social media providers pay more importance to paid PPC as means of revenue generation for their survival there is always an option to widen your follower base and create a reputation. The reputation is about your business abilities hence the business, your professional skills and hence your professions, artistic excellence hence your art and so on.   

Those with strong finances should explore possibility of paid Advertisement on Social Media platforms. PPC is pay per click hence you only pay whence a visitor clicks on your Ad. Other modes are pay per impression depending upon how many times your Ad appears or rather displayed on given keyword.  

SM companies provide with extensive reach and high degree of conversion if you advertise through them...but not necessarily, there have been dismal failures of Ad campaigns going wrong.. These platforms are easy to use for advertisement on lines of Google Adwords with little twists and turns. 

Bring out cash (pay online) and use them for response what you have as a goal for your brand or company etc.. You can fix budget and thus stay within limits of financial capabilities. You can also conduct large advertisement campaigns but after a trail run I advise. 

If  you do not have the necessary financial budget or extensive Ads are not viable than earn reputation online. This is a grind but you can add inputs on day to day basis. This is where online or digital marketing becomes greatly complex and requires skills and physical indulgence.  

If you promote yourself, your product line, profession, brand, business all get the benefit from the reputation you create. Since on platforms like Twitter  and to some extent on Face Book large scale content creation is not possible, you can highlight blogs pertaining to your profession, product or service. This is the best media for promotion on the Net. Large scale penetration is required and this is a consistent grind. If you are enthusiastic about social media marketing this is grind no more.                    

Nevertheless you can also publish videos, images, reviews, testimonials and articles published elsewhere pertaining to you or your business/services etc on these social networking sites mentioned here and on more articles. This works fine as well so you have  many options. Before I polished my writings, I would do the same whence the Internet was in a nascent stage in the nineties.    

If your activities are regularly published with good intent and not spam you will become popular among your followers and more may follow with increased presence online. 

It is important to follow SM guidelines, and respect the restrictions while publishing. Twitter allows 2500 tweets containing 280 characters a month, while FB restricts you to only 5000 friends and family members hence choose wisely. LinkedIn is more professional part of it being a job site. Publish your credentials and your professional work as articles or links there to garner long list of connections. Learn to create pages specific to the niche and promote them intensely. All these aspects are applicable to many emerging social media platforms so keep discovering more and more to widen your base and hence your efforts. 

Intense online activities in one direction or one topic will streamline your followers and more may feel like joining you. In online platforms it is necessary to create a robust base of followers who may further push your efforts or start using your services as well. This comes about by creating excellent contents and by publishing them on regular basis.  Creativity wins laurels remember. 

If you do not have the time to do this higher marketers like me and get your work done. This is the way digital marketing campaigns are created and run by experts with good content creation skills and understanding of social media.  

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

           

SEO: Web Saturation & Popularity

While most of young seo entrants are busy with emerging terms and definition of digital marketing they do not realise that most of the terms refer to the same activity. But is sounds impressive does not it?

That's why I take back the students to basic. Back to basic and one activity that defines age old approach to search engine optimisation is web saturation. Remember SEO is part of digital marketing and important one at that. Web saturation is not just to maximise indexing of your pages it is also making use of the popularity of the web by constant engagement and link building. Hence popularity will arise if your website is widespread on Net at the right places.  

Web saturation simply is to place the client's website link all over the place in linkable platforms. This is easier said than done. Earlier before the advent of Panda and Penguin etc throwing your link helter skelter just anywhere any instance a thousand times....it worked. To achieve this seo agencies employed hundreds of cheap link builders and let it go.   

But now the situation has changed and if you are not careful whence throwing your link around you will be penalised. Remember all links carry contents, videos, infographics and images. If the assemblage is not pertaining to good quality you are doomed. 

Link building today is an expert job done by content writer with deep understanding of SEO. And links are built on chosen platforms with high domain authority or editorial scrutiny. Search engines can make out cheap sites from authoritative ones. Good news is there are plenty of the latter. 

Another good news is you can submit to directories and article sites as long as they conform to guidelines set by the search engines. This means no paddle pushing with cheap articles on cheap article sites and certainly no fooling around with cheap made for ads directories you have to be very discerning.  

Hence explore authoritative platforms for publishing contents with link and constantly increase social engagements. Creating a reputation as professional seo or digital marketer is important hence regular engagements using content creation, social networking and bookmarking is a must. Blogging is essential as well create blogs and with regular inputs make them authoritative. Guest blogging carefully will also be fruitful. 

All this means you should have the ability to write, if not then polish your writing by regular exercise.  Web saturation would fetch best results in terms of domain authority, high quality link profile and referrals. Yes all links need not be "dofollow" the benefit of creating extensive links on "nofollow" links will fetch you lot of direct hits or referrals. You can create "nofollow" links on all platforms but make sure of the status. For most sites if you check the page code you will discover the status.  

Note Google does not treat"nofollow" link with complete neglect now and does accord some value to them. Hence do not dare to spam. Yes! Search engine optimization is not by spamming it is by white hat methods.  

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Uday is a blogger and provides Digital Marketing & SEO Services. He creates quality links. He also provides website contents in English. He has ten years of experience in this trade. 

Uday Teaches Digital Marketing in his home town Jabalpur. 

Uday is also a freelance naturalist/birder and loves to blog on wildlife.

He can be contacted at : pateluday90@hotmail.com

Mobile: 9755089323

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