Well it all boils down to content well Yes! But web development technology plays an important role now more so with the advent of smartphones or mobiles, tablets, laptops apart from the ubiquitous desktop.
From humble beginning Seo has taken huge strides. It changes along with the evolution of search engine ranking and indexing algorithms on day to day basis. With the popularity of social networking platforms a paradigm has taken place as to how we promote the websites on SERPs.
To those not familiar with search engine optimization this may sound bizarre. But this is not the case search engine algos do consider metrics related to performance on social networking platforms besides hundreds of website attributes. The likes, comments, links and associated contents, video subscriptions and traffic, infographics are all part of the big game that metrics play in placing you on the top of the search box or SERPs meaning search engine result pages an attribute central to web browsers.
Earlier it was simple keyword placement and link building that worked to see your client's site on SERPs ranking at the top. Now SEO is an all inclusive activity. SEO being a part of digital marketing ...it is in reality central to digital marketing. Now not everyone can be an SEO expert but then lot many wish to be part of digital marketing sector. So cleverly the sector has been bifurcated into divisions that take care of part of activities.
So we have to familiarize ourselves with terms like SMM or Social Media Marketing which is marketing your product and services on the social media. Then you have SEM which is seo + CPC (paid marketing) combined. As such search engines are not platforms they simply indexing and ranking programs. As the Net grow wider more divisions will creep in and hence more terms......
Hence you have to win on the SERPs....and promote landing pages using paid advertisement like Adwords, Twitter, Facebook and LinkedIn Ads. There is no free lunch as far as advertisement on social networking platforms are concerned hence be ready to dish out the moolah! But remember nothing delivers like organic presence on the search box for greater conversions much more the paid Ads however so ever craftily designed. That is why search engine optimization exercise is indispensable.
Well all are part of comprehensive digital marketing or Internet marketing campaigns. Hence in order to be an SEO professional you should be involved with every activity that the terms define. Do not be confused...only learn to break things up. The terms are a person's justification on being part of the digital marketing sector.
While videos and infographics do play an impressive role it is content creation that is central to all activities online. The message is clear...
If you wish to be Seo professional or digital marketing expert learn to create contents and fast before you are immersed into oblivion. Technical Seo is fine and a must but that is one fourth of the cake content creation, video marketing an link buildings are the big chunks.
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| Seo Author |
Uday is a blogger and provides Digital Marketing & SEO Services. He creates quality links. He also provides website contents in English. He has ten years of experience in this trade.
Uday Teaches Digital Marketing in his home town Jabalpur.
Uday is also a freelance naturalist/birder and loves to blog on wildlife.
He can be contacted at : pateluday90@hotmail.com
Mobile: 9755089323
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