SEO & Algorithmic Conundrum

Uday provide search engine optimization service and Digital Marketing. He is a writer and writes on websites and blogs for clients. He is experienced and affordable. Contact: pateluday90@hotmail.com

Mob: 09755089323

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Indexing & Ranking

They keep changing, the Google Algorithms, new features are added and additions and changes are a constant evolutionary feature. Not all changes or additions are directly for indexing or ranking some like Penguin update act as filters in order to stem the rot or remove low quality content. Hence with introduction of Penguin Filter link schemes, low quality links, keyword stuffing all went for a toss into the oblivion. The disvow tool will help you if you have been engaging in cheap link building.

It all started with simple response to a query...keywords in tons where effective and profuse link building led to higher ranking. All this is past and quality and relevance counts more and more. No more keyword stuffing no more cheap repetitive contents in mass.   

Like a librarian which aims at delivering the best and most relevant book to member the search algorithms do that as well to the visitor. They answer queries with most relevant and apt answer. So search engines keep updating their programs that index and rank. In recent times Rank Brain aims to offer a better return to long queries hence the a land mark in natural human language processing by machines.  

Besides quality and relevancy control search algorithms consider many metrics especially from social media for ranking. This has given rise to active participation in social media by search engine optimizer for better ranking on SERPs as well as for effective digital marketing. More likes, more comments, more traffic, more followers or members and wider presence for better web saturation matters a lot. So start building bases and enhance your performance in LinkedIn, Instagram, Face Book, Twitter, Reddit, Pinterest, UGC content sites, blogs article publication forums and so on... 

Websites with relevant attributes like videos and photos, polls, comment features, search facilities all perform better on the search engine result pages.   

Only quality links matter now especially those on reputed sites and the ones with editorial scrutiny. Cheap link building techniques and keyword stuffing can lead to penalty as well as low performance on SERPs.  

In short algos will keep on changing and you as an SEO will have to be on your toes. For example mobile or smart phone search has been accorded priority hence you should advise the web designer to make a responsive website or portal. This applies to blogs as well. 

Though technical SEO does play a part in the whole process, it is contents that matter the most hence put all your energy in writing and take help of programmers or techie web designers to perfect the on site features for higher speed and better crawl etc. Be thorough with meta tags and the parameters. Have a good command over search console and analytics. 

Many on site actions by visitors helps the SEs in gouging the performance of websites and hence the visitors liking. Keep in touch with your web page speed and bounce rate. Stay away  from duplicate or thin contents, low authority websites, content farms, directories into mass Ads, and all things bad. 

If you follow ethical and qualitative practises your client websites are less likely to be affected by algorithm changes. Sleep Well!  

Panda Update - Google Algorithms

Not to be confused with Panda the animal the update refers to the man behind recent algorithmic changes. The update is named after Navneet Panda the chief architect of recent changes.  This way best seo practices have been further strengthened. 

As I have been always saying the impetus on SERPs lies on quality site building. This does not mean standard optimization practices have been done away with. The paradigm has changed, it is good quality site first. A website for users and not overtly manipulated for search engines.       

Look deeper into the site especially the design part like download speed, user friendliness, contents etc. Scraper sites or those made for Ads were completely wiped out leaving few that offer good information. Those who relied on content picked up from other sites by intent and habit have suffered the most. The sites have been pushed down deep or eliminated from the SERPs.  The Panda update has pushed the seo professional more towards understanding web design and contents though he may not be a designer. 

Dig deeper in the analytic in order to discover how visitors treat your site. Do they find information they are seeking and easily? This depends upon content creation and link architecture and your analytic will display the time spent on your website. This is called the bounce rate and it tells the search engines how much time has been spent on site - the more the merrier.     

Updates - Algorithmic changes

In reality it is a constant process - the change or updates the word we are most familiar with. There was a recent update by Goog;e that caused a lot of noise. But than search engines are constantly evolving and changes are evident.  

The search engines are trying to place the most relevant and interesting results up on the result pages. Ths mean lot of quality inspection, lot of content parameters and consideration of factors which help in qualitative analysis of an interface. If your site is on the worng side of the guidelines you will suffer. 

Unlike earlier on page factors are being greater weightage and hence site building is now a professional job. cheap web designing and neglected approach means you website will fail online. Some of the articles I have bookmarked here will help you understand my point better.