Digital Marketing for Online Business Strategy

Online Digital Marketing Experiences 

Our online experiences are constantly evolving as we discover more and more during our excursions in cyberspace.  Social Media Platforms that include Blogging Platforms provide an ideal space for the pursuance of the target audience for awareness, consideration, and eventual conversion. 

Buyer Personae Journey for Goal Conversion 

The customer journey is a complex process in which content in all forms are the ideal instruments that attract attention, lure and engage buyer personae in order to convince and lead him or her into goal conversion which could be sales, higher traffic, or creating brand awareness.    

The end goal is not easy to reach and requires constant prospective customer engagement and conviction throughout the funnel. 

Some aspects of Digital Marketing are:

• SEO
• Online Ads
• Content Marketing
• Online Sales
• Mobile Marketing
• Social Media Marketing
• Email Marketing

It is vital to learn the online digital strategy and create a plan in a structured manner. Set your priorities as per your business plan or objectives. Digital marketing can help businesses expand, find new customers, build relationships on social networks or sell online.

Begin your efforts by listing on local directories online and GMB or Bing Places for Business. Set up social media pages on FB or LinkedIn. This is the best method to begin building an online web presence. Finally, create an App to take advantage of smartphone capabilities, line maps, messaging, and GPS; the app could send a special offer whence a potential customer is nearby and place an order. 

Power of Social Media 

Facebook 

Over 140 million businesses are using Facebook the world over indicating immense popularity. Over 60 million FB pages are used by businesses to connect with customers. This number is growing as more businesses join the social media platform. 

The FB groups offer a focused media to promote businesses, and services and build a personal reputation online. Posting groups can be used to enhance traffic and convince customers. They are excellent for promoting niche content. 

Since 2018 FB Pages can join groups literarily acting as a person in order to promote and participate in discussions, and opinions and create awareness about the product and services.

LinkedIn 

With 810 million members and 49 million members seeking work, the majority are aged between 24 to 34 thus, LinkedIn is a platform to reckon with. The members are spread globally with the largest chunk from the USA. Though FB has as of now 3 billion members and Instagram with 1.2 billion members far outshine this platform it is the focus on business that makes it more valuable to the niche subscriber. 

This global platform is more popular among entrepreneurs, businesses, professionals, owners, and top executives.  It is one of the best platforms to connect with the right people to form an extended network of professionals and business owners including those providing niche services and recreation. 

The LinkedIn page is the key source to hiring people besides promoting products and services. 

Google My Business (GMB) 

Local search benefits accrue when you have a verified listing at GMB. All websites must register at GMB to facilitate local search engine optimization. The results that precede algorithmically ranked sites are from GMB. For optimization of GMB, you should add keywords, correct address, and images. The address accords placing in Google Map.  

Despite all benefits, 56% of websites have yet to list at GMB.  This is due to pure neglect by the webmasters.  There is more than a 60 % jump in visits whence you list at GMB and it leads to a conversion of as much as 5%. 

Although ranking is determined by Google algorithms a member should submit full details asked for along with relevant keywords that would help rank the listing appropriately.  A good large number of reviews also help in ranking higher on the SERP. 

Use the power of review sites, classifieds, online directories, and of course, social networks. Use features of local advertisement services.

Base your strategy on key areas that help achieve the goals you have set using business objectives, along with identifying your USP. For example, you can set a goal to increase sales or drive more traffic to your blog or website. You can use a paid advertisement, content marketing, or SEO to achieve this. If you are new, discover search engine optimization techniques and the way search engines work. SEO is one good way to rank on SERPS and generate traffic and hence meaning full leads. Use Paid advertisement as well for an effective strategy.

Social media is one way to create and increase awareness and enhance reputation. FB and LinkedIn offer the opportunity to create business pages that can help provide location information, products and services, and the content you regularly create to highlight your business. You can share posts, videos, and images relevant to the topic of your interests or niche. You can also advertise on SM using their platforms like advertising on FB, Twitter, Instagram, or LinkedIn. You can plan all activities in a structured manner using postings highlighting events,  

Social Media Platforms are diverse but let your network communicate with people using niche groups or online communities or through your profile pages. These are good mediums to promote services, businesses, personal capabilities or specialties, and whatnot. We are all time on these platforms communicating with friends and relatives and planning a digital marketing strategy look from another or rather from a commercial angle.

Blogs are part of social media but are the best places to promote products and business; hence having a regular blog on your niche is essential for personal reputation, highlighting services, and promoting your brands and the products. Social media, forums, and blogs are ideal for content marketing and excellent to promote commercial contents that you create for business promotion and SEO. 

While discussing social media, we cannot neglect the power of audiovisuals like podcasts and video marketing. These are most effective for business or brand promotion, and advertisements on these networks work wonders. Use the power of YouTube channels to highlight and promote your business.

Mobile Advertisement 

In digital campaigns, we cannot neglect the power of smartphones or mobile. People on the move or even at home use mobile, and many searches and communications are made using this device. 

Although mobile is a medium device that integrates with marketing, your website should be responsive by all means. The downloading should be quick enough; it should fulfill all the required parameters for a good experience on these devices.  

Whence used for marketing, it drives more users nearby and receives messages and calls for shopping or inquiry. Call extensions of click to call Ads to work fine whence people view a relevant smartphone advertisement. Use short phrases more likely to be typed in handy devices. You can also advertise on mobile apps.  

Content Marketing

In simple words, create content and use it for the purpose. The focus is on creating the right or appealing content and share them on social media and blogs. The latter could be your blogs or those used for guest posting. Remember, relevancy should never be sacrificed to share or post. Always embed your website link in the write-ups to generate traffic and for SEO purposes.

In this form, interaction with customers is possible, unlike early popular mediums like TV or Radio. You can thus solve people's problems or queries and gain trust or encourage them to buy your product and services.

Audience Segmentation & Intent

In all forms of online marketing, the first approach is to understand people or buyer personae on that media and then target your goals. Content style, voice, and tone should change as per the audience profile and what they are seeking. For Example, Facebook members are more relatives and friends while LinkedIn members are professionals to a greater degree. Likewise, people interested in visuals would be more active on Instagram and Pinterest besides Videos. Research well both platforms are very popular among females.   

Always divide the audience based on personae and create segments thus you will differ content between ole people and teens, young girls or women, and so on. Segment them into groups and target meaningful write-ups or messages. 

Understanding intent is also crucial. For example, what is the nature of the query or groups? Are they interested in information or purchase or recreation? 

Use analytic features on social media or Google Analytics to discover facts about your audience.

Content Formats & Publishing Platforms

Writers create various types of posts like guides, stories, blog posts, articles, case studies, press releases, video clips, infographics, and eBooks. Post your creations to connect to the right kind of people using the right platforms. Know who you are communicating with for greater engagement and goal conversions. The goals could be recreational, to inspire, educate and convince, or persuasive to invite purchase. 

Always start with a good first line or heading and end with an exciting call to action. Most of the write-ups should be up to the point as a reader on the Net has a short reading span.

Content Promotion

Spend enough time promoting your posts. Gauge the audience, and the platform that you are using to promote it should be matching. You can also use paid Ads to further your readership. Earned readership is through influencers, fans, followers, review sites, and magazines, all as a result of outreach. Once you have finalized the channels, create a content calendar. Use Answer The Public Web-Based Tool for this.

Email Marketing

In a digital sound strategy, the power of electronic communication cannot be neglected. Hence email messaging is something that is an indispensable part of online campaigns. It is economical and creates customer loyalty and engagement.

For email messaging, a database centered around the topic is essential. But how do you build a list? 

• Collect Email Address Physically
• Website or Blog Subscription 
• Email communications Enquiries.
• Personal Contacts
• Reviews 
• Email Accounts

Always confirm that those on the list are willing to receive commercial emails and then confirm the mailing frequency. There must be an option for unsubscribing, remember.

Ecommerce Site

Create an eCommerce store or site to sell your products online. However, this involves investment but much less of it than a brick and mortar establishment. You have to optimize and design the store or site properly and use means to promote to get relevant traffic. The eCommerce sites are comprehensive with Wishlist, three-dimensional displays, content, reviews, and even videos besides paying online. Example Shopify is a custom store builder, and Magento is an o/s that allows you to build and customize your store and requisite designing and developing. 

Paid Advertising or SEM

It is great to promote your website of published content using paid services offered by Google, Bing, FB, Twitter, LinkedIn, Pinterest, and Instagram. In addition, you can publish Display Ads on other websites also all on an extensive network offered by Google Ads.  

Analytic

All through the way, keep analysis in the forefront using FB insights and analytics of other Social Media Platforms. Of these, the most comprehensive is Google Analytics. Analysis and research will lead to a better focus in your marketing online. It could enhance free and paid advertisement immensely.

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Uday is interested in online content writing, blog writing, SEO, and jobs relating to Digital Marketing.

Uday provides a search engine optimization service for digital marketing. In addition, he provides website content and content for authoritative links. He teaches Internet Marketing in Jabalpur.

He can be contacted at: 

pateluday90@hotmail.com

09755089323      

Find Out Content Marketing Types and Ideation For Being Persuasive

Contents for Digital Marketing

Content Marketing is a buzz world in the modern paradigm that has created a tussle between various methods of promotion. Basically we think of content as large assemblage of words in form of a press release, news, article and blogs. But we are limiting ourselves here. 

Content Marketing is also few lines jotted down on Twitter or LinkedIn...even an info-graph, a meme or a video  carries content. Being an indispensable part of Digital Marketing, it plays a major role in lead generation especially in inbound lead generation. It can lead to successful marketing and achieve goals if the write up is persuasive enough. This means every content writer should be a good copy writer as well. 

Few words, or short form and long form content if written well are enough to satisfy intent or change intent using persuasive terminology. This is the purpose of content marketing...achieve set goal, be it for transaction, brand/company publicity or creating a positive repute for professional. Whatever!

Persuasive Sales

Conversion is persuading another mind to literally convert into a client,  a brand loyal or frequent purchaser. 

Does persuasive selling fill you with guilt? Well if A does not sell or convert B will. This is cut throat competition. Persuasion is not at the cost of a person's ability to think and judge it is more of elaborating the truth. You are not bedazzling the customer with a strong burst of light you are only expanding his vision.  But delivery is important else you will lose reputation. You cannot survive in social media sans reputation. If you are writing for the clients speak the truth - no false promises.         

You can sell dark glasses to a blind human. If you elaborate the fact that they do prevent infection. Yes eyes of blind people are not impervious to microbes or dust. The dark glasses also alter the presentation of a persons who cannot see.

Ideate! Think Content!

When you wish to tackle different intents you need to ideate. What to write and how to? Ideas are bread and butter for a writer they come through perception through your sensory apparatus. What you see or hear. What you read! What you think! Being active here means no writer's block.  

Ideas do not spring in a void. They emerge from our perception and awakening. Since ideas are related with the truth you should be alive and kicking to generate content based on a spectacular idea. What will engross readers? What will change or fulfill intent? And more specifically what is the trend? 

For Digital Marketing the best ideas are had by scrolling platforms like Face Book and LinkedIn to name a few. Besides keeping you contemporary these social media platforms are flooded with contents and these can become source of a new idea. 

Is this literary stealing or day light robbery?      

Not necessary gaining an idea is not copying contents it is not plagiarism. Never copy contents!

Reputation Online & Conversion

Content is like one sided conversation where you have all the ears without interruption, hence it should be more effective than a sales man's discourse. Not necessarily the sales man's voice and personality is his USP and in case of a content writer it is the reputation that he has built up online. Reputation arrive on the Internet by being honest and persistent. It cannot be built overnight.       

You should be answering questions like a salesman would. You have to be descriptive but not verbose. And there should be call of action at the end. CFA can also be present in company blog content which are generally descriptive.  You can convince blog readers to be part of your clientele or become a brand loyal. There is no end to what good you can achieve using the written word.   

Keep Writing! Specialize of Diverse!

You can specialize on one topic or write with clarity of diverse topics. Generally digital marketing  companies seek writers who are diverse. But niche service providers will certainly go for specialists that belong to their niche. Decide and groom yourself. But keep writing.  

Contact Me For Seo and Content for Digital Marketing! 

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

SEO Audit : Important Steps

SEO Audit whether technical or content based is a set of exercise to discover flaws in the client websites. This is usually the first step before the search engine optimization campaign begins. I usually test for

• mobile friendliness
• duplicate contents
• broken URLs
• judge the link architecture
• URL naming

You should add the website to google search console in order to find out the crawl results. Use Fetch as tool in the console to determine how many pages are being indexed. This is tio determine the indexation status and to make sure all your important indexable pages are in the reach of major search engines especially Google.   

• website crawl
• robot file 
• server side crawl errors
  
  This will help in correcting technical flaws in your link architecture, coding and any other problem that is preventing proper indexation. This will also tell you about bad request
   error whence links lead to dead end pages marked with 404. In order to discover 404 pages type this in the browser. yoursite.com/caijfhjdshfkjdsh
  Hosting Server
  
  Check for server performance the uptime. There should be no downtime due to the faults in hosting servers.  You can use the SEO Tool https://www.pingdom.com/ for this purpose. Recurring server outage is bad for your websites performance. The hosting server should also provide the right amount of
   bandwidth.
  
  Also check for Status Codes How a website responds to http server queries.
    
• Meta Tag
  Check for meta tags especially check that the noindex tag if it is wrongfully placed. This can prevent indexing of your important pages hence be careful. You might wish to "nofollow" certain pages at a given time especially pages under construction or pages having similar contents.
  You might wish to "nofollow" external links on your website. You can use Screaming Frog Tool for this purpose. 
• Add Pagination Tags
  
  This is important and will help reduce duplicate content penalties and low indexing.
  
  In large websites especially eCommerce the pages should contain Next and previous tags
  
  Check for XML And HTML Site Maps they should on website. Use online tools for this purpose.  You can also check these using Google Search Console.
  
  Check For Structured Data or snippet by viewing the page source in Head Section.
  
  Check for Subdomains
• https://pentest-tools.com/information-gathering/find-subdomains-of-domain
  
  Subdomains should be integrated in your campaign hence you should keep a tab of them.
  
  Navigation 
  
  Your TLN or Top Level Navigation should contain the most important pages and in case of complex eCommerce they should express hierarchy by using breadcrumbs. This is applicable to the footer as well hence always designate pages which are important enough to be linked to TLN and Footer. 
  
  URL Analysis
  URL should be named using keywords and should not be using underscore or comma for inner page extensions.
  
  For optimum website performance on  SERPS such that it ranks high on chosen keywords and at the same time accords best user experience SEO Audit is unavoidable.
  
  Understanding and grasping the topic is foremost even if you yourself has created content map and penned the contents. This will guide you towards shaping a keyword plan for SEO campaign. Keyword analysis is inclusive of what the competitors sites are ranking on.
  
  According contents should be engineered or rewritten in order to rank on chosen search terms. The Title and meta should be changed in order to come to the optimum. 
  
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• Uday is a blogger and provides Digital Marketing & SEO Services. He creates quality links. He also provides website contents in English. He has ten years of experience in this trade. 
  
  
  Uday Teaches Digital Marketing in his home town Jabalpur. 
  
  
  Uday is also a freelance naturalist/birder and loves to blog on wildlife.
  
  
  He can be contacted at : pateluday90@hotmail.com
  
  
  Mobile: 9755089323

  
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Promoting Websites For Tour Operations

Websites for tour operations face highest degree of competition. As a matter of fact most of the tour operators websites hardly receive any organic traffic...most of the response is from the referrals and recollections of the past visitors or clients.   

For such website one good means of traffic is to link it on a high traffic driven website on relevant topic. You have to pay for such link ups but then manna from the Net is driven by cost. 

A Good Tour Operator's Website

Earlier most of the contents were palmed off from other sites and it worked. Not anymore. You need a good content writer to shape up your profile, upto the mark destination descriptions, minute accommodation details, and package tours. All the write up has to be original including the itineraries of the packages.  Double check for duplicates. Use canonicalization for somewhat similar pages which you wish to retain for some purpose within the link architecture. 

The number of packages have to be limited such that your core focusing is evident. Ten or Twelve itineraries are best advised. The itineraries should be descriptive and well up to the mark. 

Are you specializing in wildlife or ecotourism? 

Shaping sightseeing holidays?

Offering culinary tours?
Organizing festival packages?

Haunted house tours?

Do not project your portal as market place for everything. This is a mistake nearly all tour operators make. Hold on to your niche! 

Finalize your niche, you cannot be selling tours like a departmental store. Clients wish to join packages organized by a specialist tour operator. They want to be in an expert association where the tour leaders, naturalists and guides are all masters. Yes the site should also display work culture, efficiency, honesty and very reliable reviews on major portals and guest comments on site.

You should be a registered operator with major association. Accreditations matter!

A secure and responsive website offering SSL features with payment gate away is a must.  

Interactivity

All said and done the most important aspect of a tour website is the communication window. Do you communicate with your visitors? Bring forth upcoming tours, highlight tours that have been completed, publish images and videos of past tours, destination tips and status. Do you do all these things on your site or is it a card board cut out thing?  A cardboard cutout is a dead thing do not expect any response. Be prepared for low conversions if any, and most of all be placed low on the SERPs.      

How do you communicate? Well this does not mean one to one conversation all the time. The things mentioned above are enough. When the visitor interest deepens it can boil down to one to one conversation. But the inputs must be regular to keep interactivity alive. 

Another good means of conversation is the blog. Do you as tour operator blog your experience or have you hired a blogger? Do you or your company project expertise through blog? Well do it without fail and yes link the blog to your website. 

Hire

Have you hired a good Digital Marketing guy? You will not if you are one yourself else hire one without fail.   

This means you have to dole out money but then the Net is not for cheapsters.
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He is a naturalist and conducted tours in the past. That's why the article.  
Uday teaches Digital Marketing in Jabalpur
He Provides SEO Services & Website Contents
pateluday90@hotmail.com
09755089323