Uday provide search engine optimization service and Digital Marketing. He is a writer and writes on websites and blogs for clients. He is experienced and affordable. Contact: pateluday90@hotmail.com
Mob: 09755089323
====================================================================
Indexing & Ranking
They keep changing, the Google Algorithms, new features are added and additions and changes are a constant evolutionary feature. Not all changes or additions are directly for indexing or ranking some like Penguin update act as filters in order to stem the rot or remove low quality content. Hence with introduction of Penguin Filter link schemes, low quality links, keyword stuffing all went for a toss into the oblivion. The disvow tool will help you if you have been engaging in cheap link building.
It all started with simple response to a query...keywords in tons where effective and profuse link building led to higher ranking. All this is past and quality and relevance counts more and more. No more keyword stuffing no more cheap repetitive contents in mass.
Like a librarian which aims at delivering the best and most relevant book to member the search algorithms do that as well to the visitor. They answer queries with most relevant and apt answer. So search engines keep updating their programs that index and rank. In recent times Rank Brain aims to offer a better return to long queries hence the a land mark in natural human language processing by machines.
Besides quality and relevancy control search algorithms consider many metrics especially from social media for ranking. This has given rise to active participation in social media by search engine optimizer for better ranking on SERPs as well as for effective digital marketing. More likes, more comments, more traffic, more followers or members and wider presence for better web saturation matters a lot. So start building bases and enhance your performance in LinkedIn, Instagram, Face Book, Twitter, Reddit, Pinterest, UGC content sites, blogs article publication forums and so on...
Websites with relevant attributes like videos and photos, polls, comment features, search facilities all perform better on the search engine result pages.
Only quality links matter now especially those on reputed sites and the ones with editorial scrutiny. Cheap link building techniques and keyword stuffing can lead to penalty as well as low performance on SERPs.
In short algos will keep on changing and you as an SEO will have to be on your toes. For example mobile or smart phone search has been accorded priority hence you should advise the web designer to make a responsive website or portal. This applies to blogs as well.
Though technical SEO does play a part in the whole process, it is contents that matter the most hence put all your energy in writing and take help of programmers or techie web designers to perfect the on site features for higher speed and better crawl etc. Be thorough with meta tags and the parameters. Have a good command over search console and analytics.
Many on site actions by visitors helps the SEs in gouging the performance of websites and hence the visitors liking. Keep in touch with your web page speed and bounce rate. Stay away from duplicate or thin contents, low authority websites, content farms, directories into mass Ads, and all things bad.
If you follow ethical and qualitative practises your client websites are less likely to be affected by algorithm changes. Sleep Well!
No comments:
Post a Comment