Types of Google Ad Campaigns & Youtube Ads

Display Ads: Increase brand awareness when users are browsing content they’re interested in online. These ads appear on a network of more than two million sites. 

Shopping: Promote your products, share details about your inventory, and boost traffic to your online or physical store. Display merchant name and prices. They are created from Google Merchant Center data attributes using the product information.   

Paid Search Ads: Drive action on your site when users are searching for similar products or services. They appear next to Google Search Results on SERPs. This type of advertisement is also known as Google Search Marketing.  

Video: Reach your target audience at scale and bring your business’ story to life. Ads on YouTube and googles network of sites and mobile apps. Pay only when people choose to watch the ad shown before their favorite video. They engage customers.  

APP Ads: App campaigns run ads in Google Play Store, mobile sites, apps, and YouTube. Add bids are automatically adjusted. You have to add the text line and your bid. Using these ads you can boost engagement, encourage app installs, and app actions like making a purchase or opting for a newsletter. 

Automated Smart Campaigns

Fully automated smart Ad campaigns are best suited for newcomers to the World of online advertisement.

Googles Ads can be targeted based on language and location, based on device, based on bid limit based on a daily budget.  Using Ad extensions links, phone numbers and location details can be provided. 

YouTube Ads 

YouTube has over two million monthly logged-in users.  People spend over 180 million hours a day viewing these videos over Smart TV while half of the users use mobile devices to view YouTube content. 

Google Video Partners (GVP): are videos played outside YouTube in apps, on the web & in games. GVP increase reach by 50 % over YouTube as a compliment. Outstream Ads with the sound off ads are only available on GVP preferred in gaming and news platforms. 

YouTube Ads are powered by Google Data insights and Advance Tools and it is one of the most engaging platforms preferred by businesses globally. Besides Advertisers benefit from easily measurable and proven results. The ads on YouTube have the highest viewability 95% and audibility 95% on the web.

Measurement solutions like Brand Lift aid in result comparison against the brand metrics and awareness recall. Advanced analytics offer a clear data-driven platform on wide spectrum channels online. The expanding suite of measurement solutions to include plug-in to the third party offline sales solutions and compare with goals achieved using YouTube Ads online.  

• 60 % of watch time is on mobile
• Ads are 3 times more effective on YouTube than on generic mediums. 
• Real-Time Data Update 
• Interaction with Google Properties Maps, Youtube, and Search
• Cross-Device Reach
• Connect Users based on Demographic Profiles 
• Connect Users based on Interest, Habits, and Purchase Intent
• Ads based on Affinity (passionate lifestyles, interests & consumption habits)

Targeting using Google Intent-Based Solutions 

• In-Market Audience actively seeking purchase
• Based on Life Events or Milestones 
• Custom Intent Audience who have used Google SERPs
• Remarketing Audience that has shown an Intent already 
• Similar or Custom Match Audience Likelihood of Purchase

YouTube 2nd Largest Search Engine

Youtube audience includes two billion subscribers There are 500 hours of video being uploaded every day. The statistics show the power of this social media site. It has become a major generation site for ads in terms of publishing and viewing. This video hosting site is now more popular than live TV. With over 30 million visitors every day it pays to publish Ads on this medium and more so if you are doing it in the right manner.    

YouTube Ad Formats

For Awareness 

CPM cost per 1000 impressions

CPV cost per view

vCPM pay $2 each time add is viewed 1000 times.

tCPA Target Cost for 1000 impressions

Format	Bidding Approach	Inventory
Bumper ads (6.0 sec Non Skippable)	CPM	YouTube and Google Video Partners
TrueView for reach (Skippable)	CPM	YouTube and Google Video Partners
Non-skippable in-stream ads	CPM	YouTube and Google Video Partners
Outstream video ads	vCPM	YouTube and Google Video Partners
Masthead	CPD or CPM	YouTube

TrueView in-stream	CPV or Maximize lift	YouTube and Google Video Partners
TrueView discovery	CPV	YouTube

TrueView for action	CPA and Maximize conversions	YouTube and Google Video Partners (beta)

Consideration 

Format	Bidding Approach	Inventory
TrueView in-stream	CPV or Maximize lift	YouTube and Google Video Partners
TrueView discovery	CPV	YouTube

Action

Format	Bidding Approach	Inventory
TrueView for action	CPA and Maximize conversions	YouTube and Google Video Partners (beta)

Bumper Ads: Stand Alone Video Solution they are 6-sec non-skippable in-stream ads for reach, frequency, and brand awareness. Ideally suited for visitors on the go with a short attention span. They have a high completion rate. 

True View: Skippable Ad Formats (Skip Ad Option)  

True View for Reach: Lowest CPM for Awareness and Recall (20 %)

TrueView in-stream for Consideration - 11 sec plus ads: View charged after 30-sec watch or till completion. Can skip after 5 sec. 

TrueView Discovery for Consideration: Viewer Need to Click to Watch

TrueView for Action :

Mast Head Marquee Placement: Runs on Home Page and Home Feed. For high-impact placement and awareness. 

Non Skippable Ads in Stream Ads:  15 sec or less. 

TrueView for reach (CPM)  Awareness

TrueView in-stream          Consideration

(CPV and Maximize lift)

TrueView discovery (CPV)Consideration

  

TrueView for action             Action

(tCPA and Maximize conversions)

Read on YouTube Optimization 

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Uday provides a search engine optimization service for digital marketing. In addition, he provides website content and content for authoritative links. He teaches Internet Marketing in Jabalpur.

He can be contacted at: 

pateluday90@hotmail.com

09755089323      

Website Design & SEO

Does website design affect your Seo efforts? 

Well design and coding are dependant upon the programming language and the template. The program may comprise of many small attributes containing servlets/scripts and it may even be an amalgamation of related languages. Normally eCommerce websites which deliver extensive functions and displays are programmed in a complex manner and provide a cryptic interface to the webmasters who may not be technically adapt.  

Client Side Scripting

The scripts are activated on the web browser after the download of all file are complete. 

HTML/HTML 5

The language is the precursor of all others with came along as advancement including HTML 5.

The later is used for mobile web design in order to enhance downloading speed. Along with HTML CSS or cascading style sheet is extensively used. 

Java Scripts may be used to create drop down menus, validate forms and animate HTML etc. JQuery from JavaScript library is used to enhance website functions pertaining to user interface. There are number of such programs available for use in large number of libraries. 

Server Side Scripting 

The programs in this case are executed on the server itself. The source code on server side remains secure as it is not transferred to the browser. 

PHP

This most popular and the fastest programming or web scripting language used by the developers. It is constantly advancing in new versions. PHP 5 VERSION is the most popular with the coders and is being extensively used. There are other options also available for programmers interested in a different languages and tools. 

Database Systems

It is that which supports a collection of website features which are stored in the database in a structured manner.  The collection of data supports the middleware and other applications. 

MySQL 

Well known database systems include MySQL, Microsoft SQL Server, Oracle Sybase and others. MySQL is open source database system software which assists in creating a user friendly environment.   There are many other database systems available to the developers.  

Website or Content Management Systems 

Wordpress, Wix, Bootstrap for building UI,  Drupal, ASP.Net and many more. 

Development Process

The development process using simple HTML is most prevalent while other languages and tools would deliver dynamic and complex websites. The latter are mostly used in making eCommerce and highly networked portals for ease of use and adding many functionality and attributes. For an easy approach there are many predesigned and developed templates available in the market on the Net for free as well as priced for purchase.   

Search Engine Optimisation 

Search engine optimisation is not partial to any website development methodology. The guidelines that are suggested by search engine should be the characteristics present on the website. Some of these are good downloading speed, user friendly and well crafted site architecture, unique and useful contents, easy accessibility to all the features. 

Hence coding should not hamper movement of the user as well as the robot that is the algorithm used by the search engines to index and rank sites. The robot should move around the portal efficiently and should be able to cache all that can help in indexing and ranking.     

User friendly architecture should include friendly easy to remember URLs and should not end in #$`..RRR as most dynamically programmed website do. Sites should be frequently checked in search consoles to see find out the extent of indexing a search engine is doing. A robust website architecture would enable sound indexing of the site comprehensively.     

There are many visitor metrics that are taken into account for ranking by search engines and those features should shine in the system. Make your site appealing with unique contents, friendly architecture, proper coding and formatting. Add site maps and other features like optimised videos and images etc.     

In order to make timely changes the webmasters need to find an easy edit option. He should not be running to the programmer every now and then for assistance with coding.  

Web Hosting Control Panel

Web Hosting Control Panel connects to the server or space in the hosting computer and enables various activities. There are done to manage your website. The web hosting panel is provided by the hosting company and is operated through using a password and username. It is a GUI based interface and easy to understand and execute.  

The panel is an assimilation of different programs to manage various aspect of the website. Some of the activities done on regular bases are upload files and images, create ftp for downloading your site onto the folder of your computer, messaging, manage server, create analytics to name a few. 

The file manger is most important as it lets you download a file on to your computer and edit it using HTML editor. After the editing is complete and changes saved you can upload the page to its respective folder using FTP. In other case you edit the file directly using the facility in the control panel and save it right there.    

Some of the popular hosting panels in use are:

• Plesk
• CPanel
• ZPanel 
• CentOS Web Panel
• Kloxo MR 
• Ajenti 

Servers where sites are hosted require firewall and high security softwares the panel whould be abel to support such installation.  Sometimes in case of complex technology based websites managing files may be difficult. In order to edit such portal one needs to become familiar with the site structure and how to control it on the web hosting control panel.