SEARCH CONSOLE
The aim is to get more search traffic by optimizing your website for better performance.
The search console is of immese help to quickly diagnose the site as well as to guage the performence. Hence after verification of your site the facility starts collecting data regarding various aspects of the site.
Some of the features are:
Overview
This give a sketch of performance, site pages and those with errors. You will alos find a mobileusability report with number of pages mobile compatible.
Performance
The main assessment is that of numbers of queries the site has reponded to and the clicks and impressions. The latter is how many times the site appeared on that keyword but not clicked. You will also find out total clicks and total impressions.
Different metrics can be seen by changing the report preferances by clicking the tabs above. If you explore this option well you can change the dynamics of the reports as per your need.
URL Inspection Tool
By using this tool you can assess the performance of individual site pages. This was earlier named Fetch As Google and is now replaced by URL Inspection Tools. Pages could be resubmitted for indexing if changed. You can also discover the mobile friendly status of each page.
Index
Coverage offers site report about indexing
Site Map ...Add your site map here for reports from Google.
Get Mobile Usability Report Here.
Manual Action & Security
Get a prompt on manual action required for security issues faced by the search engine.
Links
Get detailed report of internal and external links here. There is an option to download reports as csv or Google sheets. This is the best tool to analyse your search traffic.
XML SiteMap
The best way to utilize Search Control is to add a XML SiteMap and keep it updated regualary.
More on Search Console for further reading.
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Uday Teaches Digital Marketing at Jabalpur
He provides SEO and Website Contents in English.
Contact: pateluday90@hotmail.com
Mob: 9755089323
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