Content Creation for Websites
The process begins at the white board stage even before the design has been associated. Getting to know the topic and focus on search terms is vital. Sit down with the owners and clear things out. You do this even if you are not the web designer. This sounds bit odd but you are basically doing content and keyword research which precludes first paint.
The next step is to figure out the content pages, all should be relevant. Make a summery of the content pages and then move forward. The following step is to create the link architecture. This should accord due priority to important pages a top down hierarchy that links to secondary pages inside. And then follow up further with URL naming. All this is being done keeping website optimization in mind. In URL naming you can use exact phrase since the importance has been diluted by search engines at least by Google. Rather go in for URLs that can be easily remembered.
Then send the sketch of architecture, content pages and URL naming to the web designer, and if he is good at coding you will get lot of technical seo implemented as desired.
Remember this is vital for a successful campaign. Start writing contents as per the sketch and keep sending the ones completed to the designer. It is important at this stage for contents to be focused on keywords which have been targeted. Each and every page keeping content spam in mind pages should be related but not similar no information should be repeated.
After the website has been completely designed create XML & HTML Site Maps by generating it using the tool. Send the site maps to the web designer to be placed in the footer in each and every page. If this procedure is followed the website optimization would be a grand success.
The contents should begin with H1 Tag above the fold using descriptive words which are important keywords as well. Only one H1 Tag should be placed. Few H2 and H3 tags should be used to decorate and to mark the paragraphs with adequate relevant headings. Since passage evaluation is going to be in place for ranking and indexing please accord weight to each and every paragraph and keep the contents unique test them using tools like Copyscape.
Write naturally keeping keyword limit in mind and use descriptive and related terms/semantics which describes the topic holistically. Try to dig deeper with information or knowledge in the secondary pages each secondary pages being linked to the relevant main pages. Remember no repeat information! Adding attribute like videos and images should be utmost relevant with descriptive alt text. No using phrases in alt text to describe vaguely. Video and should should be well optimized especially check their downloading. Attribute dimensions to images and keep them light weight but with high resolution.
Also audit the new site check for mobile friendliness and web core vitals for enhancing user friendliness. Optimize pages using descriptive titles and description besides using structured language as descriptions for search engines to better understand your page.
Keep content optimum do not over do. Resort to internal linking wherever required using proper anchor text which describe the page. There should be call for action wherever needed.
Draw a clear picture of what the website stands for and add contact or booking links on all pages in the footer section or even in the header, Add Adsense in limit or any other advertisement from which you plan to earn. Remember high traffic is a must hire a search engine optimization specialist and keep upgrading the site.
Last but not the least add a relevant blog with regular entries as source of fresh content and an aid to increase the page rank or domain authority. Write blog entries precisely keeping good language and formatting on place. Make entries anecdotal or very informative that would engage the visitors and call for repeat visits.
============================
Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links.
He also teach digital marketing in his home town Jabalpur. He can be contacted at:
pateluday90@hotmail.com
09755089323
No comments:
Post a Comment