Keyword Analysis & Seo Campaign

Keyword analysis, and then making a list of search terms is an impertinent task else right in the middle of SEO Campaign you will end up with two left feet. 

Seo engineering is a must, if your client offers promotion of site which already has contents. Before editing the contents you must first analyze the site fully. What exactly is it offering or speaking about? 

If you are going to write the contents then create a content sketch, confirm with the client...then making a profile of terms will become very easy. 

Once you have come to conclusion as to what the website is about, edit contents with possible addition of right phrases if deemed fit. Though keywords crop up in the contents naturally... but anyway if the contents are well explanatory the presence of search terms need not be there. 

Anyway people like us will add the terms as alt text. On a webpage keywords are added naturally in the title and meta. Even the URL naming should be done using related phrases. With semantic indexing in place your well written content sums up for a keyword and helps search engines understand what the page is all about. 

Anyway as mentioned above the terms and sentence in the title should be explaining the page in right context. What the page is all about? 

Keyword research is required since whence building backlinks you will have to use a plethora of terms which are closely related. Often natural link building takes place for useful websites which brings in variations in anchor...but be careful the natural linking for popular sites may contain repeated terms which is a potential for disaster as your site could be penalized. Hence term variation through your anchors will dilute such potential anomaly.       

Link building is a must, for quality links create them in contents sites which are published after editorial scrutiny. Such contents apart from creating an authority will also invite referrals which provide a necessary mix of traffic and are a great potential for web saturation. Hence take the "nofollow" sites seriously for content publication like articles, blogs and promote site on nofollow directories because they are safe. Create as many referral as you can for direct leads.  

In order to analyze related terms or phrases you should first take on a deep study of the topic. Chalk out the purpose of the contents and logically make a list of keywords. For example when you are promoting a tea site..it will contain pages selling various types of  leaves - organic, green, darjeeling, white and black tea. So if it is an eCommerce site you have list of natural search terms:

• buy tea
• green tea
• buy green tea online
• buy tea online
• buy Darjeeling tea
• Darjeeling tea 

Thus from the site you can draw a list of terms to be used as anchor. Deeper understanding of the topic leads to further discovery of related terms which can be used in anchors. :

• Certified Darjeeling tea
• CTC Darjeeling tea 
• buy dust tea
• buy loose leaf tea
• buy black tea leaves
• buy organic black tea
• buy spiced tea
• buy chai tea
• buy masala chai 
• buy masala chai dust 

Your repertoire of terms will increase as you study the topic further...this you will do anyway for creating contents.

Another source of analysis is the Google keyword planner which is available on full scale for its Adwords clients. There are many other tools which are mostly paid. These will give you an idea about how clients click on popular terms. 

What's Trending

Another important activity you should indulge in is to study trends. Keeping a tab on trending is important to discover contemporary customer demand. Hence in recent times iced tea and organic varieties are becoming popular so add them into your list.   

But keep in mind your keyword profile should be strictly relevant for if the site is not selling iced tea then exclude those worlds from the list.             

Other Sources of Information 

Do not seek information online only, read books, find related information in food journals and magazines, newspapers anywhere. Visit a library and dig for greater information. Be innovative in the research work as well.   

Meet industry experts talk to them or communicate with them. Become part of online groups or communities interested in tea or related topic. Join hot beverage forums.  

Targeting The Site   

Targeting the site for high rankings on SERPS strictly in relation to the contents is the right technique. Use contextual terms in your content naturally and sprinkle very low density of chosen terms if you are a stickler for old promotional techniques.   

I think after Google bombing the search engine response to search terms has become strictly closer to what the site contents are about.  Hence keep you list within the range of the topic. 

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Uday provides SEO or Internet Marketing Services in Jabalpur

He also writes website contents in English.

Uday teaches Internet Marketing in Jabalpur Classes

Contact Him: pateluday90@hotmail.com

MOBILE: 9755089323

Author Uday Patel 

Future of Link Building & SEO

SEO Overview

The beginning of search on Internet or web browser was facilitated by external links. These are links pointing towards the owners site from another source which could be an article, blog or another website etc. These links were then taken into calculation by search engine algorithms and the site was ranked accordingly as per their numerical strength which was an indicator of its popularity on the Net.  All this is passe, but the algorithms still rely on links for greater information about the websites and do enhance ranking if the effort made is following their guidelines.  

Now SE companies rely on many other metrics to rank a website but these too can be manipulated hence the mix is preferred.

"Human scrutinized links are better pointers to a sites quality then other intelligence method since it is impossible to replicate the human mind."

Therefore organically generated or natural links and/or well scrutinised one's are definitely more reliable. 

Eventually seo practices also points to a better site build up using unique informative contents, sound architecture, good responsible design, added anecdotal features like images, infographics and videos. Thus in present stage both on page and off page factors are important this is further accentuated by the user behaviour on the site.      

Link Building Once Upon A Time

Hence link building was a popular methodology by webmasters to promote their client sites. This went on for some time along with adding onpage attributes in abundance. Some of the webmasters were gaming the system and artificially manipulating the search results.   

In order to prevent the SERPs from being flooded with incompetent sites the search engines began improving their algorithms by tweaking them regularly. The Penguin Update by Google put stop to manipulation of search results by building spammy links helter skelter. 

The stage has come where in only quality or authoritative links count. The organic links attributed to good unique contents are the preferred mode used to enhance a websites ranking by search companies today. But unlike whence Penguin was newly introduced, the companies do not penalise spammy links they only ignore or dilute their impact. This is believed to be true?     

Web Saturation 

Do people reach your site just by a mention in the contents well that seems impossible in the present context hence a link is required to direct people to the site. 

Why is Web Saturation Important? 

Until unless you find a place on top of SERPs on many keywords your portal will remain ineffective on the Internet. In order to remedy this malady in the vast Universe that the cyberspace is one needs to be present at as many places as possible. This is known as web saturation. 

Hence link building is imperative but please this does not justify spammy links as they are bound to affect your online reputation even if search engines ignore them. Links associated with unique content and quality are most respected by the visitors as well as the search providers. But one point is assured with the evolution of search. The more the merrier is not necessarily effective if the external links are not quality driven. Select large number of relevant platforms to create outbound links following their guidelines for better search engine optimisation.    

Social Media Participation 

Yes social media is part of the ranking process. Why? Let us understand that web presence is a concern for search engines for if visitors are able to find a useful resource without a search then the companies lose their business and lots of revenue in Ads. 

Hence the popularity on social media platforms or online reputation of a content or content creator helps the associated sites to rank better. This is a strong indicator for search companies since a good content associated with weak site will discourage visitors. Any resource which is spammy or not qualified will mar efforts to gain popularity in the social media. Online reputation plays an important role in conversions as desired by the owner, professional or a company. By effective participation one can carve a niche for self on a social media platform. 

Internet Marketing is now an exercise which includes search engine optimisation, social media participation and paid or free advertisement campaign management.  

Truck Load of Metrics 

Search engines take into account a vast number of metrics nowadays before ranking a website. Hence make good the efforts and promote a suitable site. But remember the crux is that your site contents should provide an apt answer to the user's query on the SERP else you will never succeed. Hence more information the better that too extensively researched and relevant.   

Evolution of Search 

The algorithms will keep on evolving to provide better answer to a query on search hence changes in guidelines are bound to take place every now and then. Webmasters should adopt to new practices as required.

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Uday Patel provides SEO & Internet Marketing Services. I also provide optimised website contents in English. I teach Internet Marketing in Jabalpur in India.

Contact: Mail Me 
Mobile: 9755089323