A Back Link in The Cyber Space: Use and Misuse

About External Linking

Every aspect of website on page and off page is user experience. We do not visit the cyber space to change our clothes; we dwell in the vast space for seconds, minutes and hours and in times of Covid 19 perhaps for days. The visits are based in our intent but they excite our sensory apparatus - this reasoning is without any doubt.  For most visitors the virtual word is not for an escape or a an addiction, it is like exploring an island an intent oriented approach. 

Next Gen Evolution

Every given moment people wish to seek new discoveries and experiences. Perhaps static SERP with same keyword response again and again will become a negative experience devoid of thrill of discovering something new - an information panel that rotates may be the next gen evolution. This may happen in near future in order to make search results dynamic.  

Backlinks Regulations & Metrics

When the search engines began to discover websites and blogs, they relied on links and associated search terms on board for ranking purpose. They still do. 

Back links besides internal links are pathways of invaluable discovery. This experience has become better with  regulatory measures that have set in with the "nofollow" HTML instructions inserted within the code. This is to inform search engines to ignore the link or treat it partially for extracting information but no authority to be accorded. This has to be in place, for links are part of the cyber space which relies on networking and they serve other purpose as well. Even in excess, they provide access to information and may transform intent upon switch to the next page as well. They are excellent means of  creating referrals and saturate the web with website presence at the same time. They should never be misused. 

Content Wrapped Links 

Content wrapped links provide valuable information about the nature of the source as well as the forwarded page especially as regards the associated words. They also encourage content creation and enhance use of attributes like videos, inforgraphics and images. They are indispensable for search engines as well as the visitors. On many instances like in case of internal connect they encourage stay on the source besides making it more interesting or useful. This form of connect is between pages of a website or a portal with the aim of making the architecture and hence the user experience more fluid and rewarding.   

Ranking Metrics

The search engines now include plethora of metrics in order to index and rank a web page or a blog entry. Unfortunately back links as a metric received a bad reputation whence the black hats started to manipulate the ranking algorithms on similar lines as they did with keywords on page and off page. But search engines follow and evolutionary paradigm and continue to create fences around them that takes care of spammers. 

Links Are Evil

The perception has not changed especially in the mind of some editors who perceive every attribute that interconnects pages as spam or ill conceived. They are not to be blamed since the reputation garnered by the attribute has been blackened due earlier indiscriminate use in order to manipulate the ranking algorithms. Thankfully this has been taken care of, and one of the most active ingredient to keep the networked space alive has been given a life.         

HTML Code

How a link is created manually using HTML code. See the example below:

<a href="URL">anchortext</a>.

<a href="URL" rel="nofollow" target="_blank">anchor text</a>

The coding is diverse done for various purpose. You can read more below:

Link Anatomy

Building quality or authoritative links is the essence of this networked space but is also important for search engine optimization or SEO. Webmasters use them in their campaign and if they are honest nothing like it. Those with editorial scrutiny become valuable for SEO and the ones naturally gained due to usefulness of the web page become more valued for ranking purpose. 

Link building is for diverse reasons as explained above but the webmasters should pay attention to search engine guidelines and to other aspects of page quality as well. User experience (UX) is supreme and the page loses its content value if the experience is in the negative.    

Although local listing is highly valuable avoid listing to SEO friendly directories until unless you can list the site in a niche. Forum and blog comment posting have been degraded almost to the level of "nofollow". But they may have some usefulness but this should not be for spam certainly. Even guest posting on blogs should use the "nofollow" attribute in the links.         

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

           

Using #Tags for Extended Social Media Reach

 Hashtags # & Social Media

Hashtags are precisely that #+tag or keyword also known as metadata tag. If judiciously and wisely used they assist in multiplying your social media campaigns be it content, image, video of  info-graphic. Your stories online deliver greater results by enhancing reach and attraction. Creating clusters and silos are not limited to the directory structure it is an analogy that works with vigour all along. In social media campaigns you cannot act like a passerby and let opportunities past. This is the case of most of old webmasters sticking steadfast to old regimen because they once landed with results.   

In search marketing there is a constant paradigm shift brought about by evolution in algorithms that perform multifarious tasks, the emerging social media and tools. Absorb quickly and you will succeed, hesitate and you will perish. The battle on SERPs is merciless and cut throat if you do not keep up better make an exit. On the Net all changes need to be closely scrutinized irrespective of forthcoming acceptance or rejection.      

In order to justify an action or usage the result or impact has to be analysed using tools provided by search engines or from external independent sources of which there is no dearth. Regarding this approach even assumption works provided you acumen and psychic nature (if any) works.  But research and analysis is unavoidable hence accord respective time. 

The emergence of  various social media platforms especially the blogs have added color to Seo campaigns and made them more impactful. This form of online marketing has resulted in increasing visibility and reach. Experienced Seos utilize the associated technology especially coding or keywords wisely to deliver  a greater impact on the campaigns for their clients and fetch results. There is  a wide spectrum of technologies and tools which should be used to deliver ranking on diverse terms and thus fetch success. The clients of companies do not measure your efforts based on labor they value the end result more having paid tor it.   

Hash Tags  

The hashtags help in grouping content based on theme and enhance efforts as far as topic clustering is concerned. They also promote a common cause by segregating content which are event based or topic relevant. For those who doubt users do click on these tags and visit the grouping in order to avail greater information about topics, services, organizations and what not. 

These tags are most active on popular social media sites like FB, Twitter and Instagram and they are dedicated to the platform in which they are created. Thus if you click on them you will get the grouping on that particular networking or social media site. They are populary used to promote blog entries on social media.    

Using term cleverly you can create unique hashtags in order to reduce presence of competing sites and increase visibility to the fullest. Common or popular tags are over saturated though they provide response which is albeit thinned out. Hence the effort is go deep down your vocabulary and do some research for tags that can be used in order to get maximum results. Brainstorm you tags for greater impact.     

This metadata is clickable on social media as well you can type in the search box to see the grouping.  This tags could delivers seo benefit if search engines use them as hints for understanding the topic relevancy. maybe in time to come the SE will use them as they use structured data?

How to write #tag?

Before the hash sign add keyword or word without any gap, punctuation and symbols. People also convert words or keywords between content while some prefer to add these metadata at the end of the content. Best policy is to create the ones which are easy to remember.   

How many tags can be used?

You can use many relevant tags but generally few are used in order to create the visitors focus. In social media  

Can you  register hashtags? 

Yes you can provided no one has? Visit this site Twubs of Hashtags.org to register them. 

Can you create hashtags for brands?

Yes use proper relevant words strategically important for this. 

More on Hashtags

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About Author

Uday provides affordable search engine optimization or SEO Services and Contents for Digital Marketing. 

He also teaches Internet Marketing in summers in Jabalpur in India his hometown. 

Uday is a freelance Naturalist and birder and mixes all vocations to make a living, 

He can be contacted at:

pateluday90@hotmail.com

9755089323

SEO: Of Titles & Meta Descriptions: How To Use?

Title is the first sentence that search engine robots parse. Hence the title tag acts not only as address, suggests topics and even bring forth the brands name. Normally as per present algorithms the first few words are of great importance for search engine optimization since the search engines pick up these words and accord them high degree of importance. Thus you are more likely to rank on these search terms and if you site authority has some standing you will rank quickly.

The normal title creation technique followed in daily practice is:

Keywords - Location - Brand Name 

Well this makes common sense as mentioned in the above heading. But why not more keywords? Well that depends upon the degree of importance a location should have for a doctor or a hospital location is of great importance but for a website selling pharmaceuticals online location may not be of great importance.  Similarly if your brand is not going to make an impact you can eliminate it from the title. 

Thus if location and brand is not that important you are free to alternate it with more keywords. But remember the keyword infusion should come about naturally artificial inclusion could mean you are more likely to be penalized. 

More on Keywords

We should now understand the way search engines index a site contents. Hence exact match search terms are not required to be added any more. Understanding the keyword usage pattern has become more important than keyword analysis where in you draw a number or related terms to target in your SEO campaigns.    

Title along with meta description are your best tool to invite a click. This will lead to possibility of conversion being successful. Hence write an appealing title and meta description, the latter does not assist in ranking very much but both invite a visitor to enter your website. What more do you wish for.    

Remember Title and Meta contain information and it should be such that it answers a question about the topic straight away. Yes if your initial content provides an answer to a query your site is more likely to be visited and that is what all site owner wish for.    

In case if business or commercial websites the industry should be highlighted on the Home and About Us pages. In the inner selling pages product description should be contained in meta description and keywords. 

You can abstain from writing meta descriptions in pages of lesser importance if you wish to convey hierarchy of your pages to the search engines with emphasis. However  as best practice all meaningful pages of your site should contain meta description and keywords in the tags.  

Alternatively a well written and descriptive first paragraph is often picked up by the search engines to aptly describe a page on the SERPs. (Even the title can be truncated) The use of snippets is also increasing day by day use a snippet code generator and make a snippet and use it on your site.   

SEO is all about analysis do it right and you win. 

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Uday Provides SEO & Internet Marketing Services
He also offer Internet Marketing Course at Jabalpur in India
Contact: 9755089323
Email: pateluday90@hotmail.com 

Using The Disavow Tool

Link Building phenomenon shot sky high when in the initial stages of search engine proliferation on the Internet began. Sergey Mikhaylovich Brin & Larry Page created the algorithmic wonder that is Google. The information retrieval system simply fetches what you are seeking online or on the Internet. 

Since the phenomenal growth of search engine usage there is a constant effort to improve the information retrieval system. This has resulted in lot of updates, additions and changes in the evolutionary algorithms that are used for indexing and ranking by Google.  This very evolutionary impact has unnerved lot of webmasters or seo experts who are actually the people behind with an important role to play in the future of search practices on the Internet. The frequent updates have baffled many webmasters and have critically challenged their optimization skills time and time again. With every change the search engines force compliance to their guidelines some of which are penny pricking.    

The evolution of search engine began from Brin's data mining which eventually lead to Google. The earlier algorithm relied heavily on keywords on page as well as external links pointing to the site. Both factors created a revolution and are still relevant albeit diluted. The search engine look for greater signals now whence indexing and ranking websites and blogs as response to the user query or the search term.  The complexity of the metrics of this highly evolved system in recent times has made it difficult for many webmasters to overcome.   

The heavily relied upon link building campaigns have now become more difficult with links being classified by search engines as bad, weak, good and strong. A greater understanding of the web has been called to picture. The search engines since inception have created an industry around them with link building being the most popular. It takes little to realize that things will not always remain the same hence the industry has to follow the changing dynamics.  Webmasters with shallow knowledge base will go down the history lane. 

Inadvertently search engine optimization will always rely on external link building untill unless the search engines systems take over the ranking game totally and make organic search sterile.  The smart operators realize very well the role web masters play in popularity of their search engines. Those who do not will linger behind for every and keep their search offerings to themselves however good.      

Unlike earlier times link evaluation has become more critical and a bad link creation can pull your site down on the SERP on primary term. This means developing skills to evaluate the link building exercise as well as to evaluate the platform.  The number game has some importance left still but an equatable platform has been created for those who cannot indulge in massive link building campaigns like the big firms.

It is not only the link wheel or the keyword profile that counts the source counts as well. Association with relevant, unique content and editorial scrutiny is a must for a link to gain juice - as referred in seo parley.  

Sensible quality link building is the need of the hour. This does not mean all papers should have scholarly  impact. People are searching the Net for basic information relevant on day to day basis to quench their information need. A scholarly paper has less importance for average searcher who is more on the Net for curiosity sake "Net Gossip" as I call it.

Hence large link building campaigns have resulted in trash which after the release of Panda and Penguin have become internecine. The bad link profile earlier innocuous has now become short of auto immunity disease. Therefore it has become necessary to get rid of as many bad links as possible. In order to assist the webmasters Google has introduced the Disvow Tool.    

Using the Disavow tool webmasters or website owners can remove unwanted back links that are pulling their site down on SERPs.  For this purpose the links that have to be removed have to be uploaded is a text file to the disavow tool online. Removing bad links will also mean removal of oft repeated anchor texts which invite Google penalty as well.

As Matt Cutts the Google spokesperson says the removal has to be cautiously done after efforts to remove them manually has failed.  Judging a link will be the next part of the story...bye for now...