Performance Yardstick
Your seo performance will not be determined by back-links alone. The ranking algorithms now include a large number of metrics. These are taken into account in case of ranking on SERPs especially during the neck to neck duel. These changes are occurring primarily because of two reasons one is to provide the best response to the query on a stable and responsive platform and other is to prevent spam.
These concerns are strongly related to user experience and a good one means loyalty to the company. Most seo professionals target Google since it is still very popular but on later days competition will creep in and then the metrics employed will lead to a complex effort in order to succeed. White hat seo means sticking to guidelines prescribed by the search companies...and this is the only way forward. Do not spam your success.
There are lot of tools that help you determine the status of your website post optimization Google Analytic linked with the Search Console is one of them. There are many independent performers some with creditable tools in their bags online. The tools enable you to gauge performance and help you measure the success of your efforts with the metrics in place and the external links created. The client is not considered as far your performance analysis is considered he wants to experience tangible success and fulfillment of goals. The analysis is for you to gauge performance and move on...on a corrective path.
On Page Metrics & Web Core Vitals
Hence is it wise to use the analysis in bettering your performance and make the client happy. On page metric should be employed at the beginning of the campaign while fine tuning should be a constant process. The search companies lay stress on web core vitals that leads to better user experience. Mobile response is now a statutory necessity since a large proportion of search has moved to the smart phones and tablets. Page download speed, stable images and videos and sound link forwarding is definitely important for a successful user experience. Do not neglect these for instances has been noted of sites performing well even in absence of these metrics.
Keep tab on bounce rate for individual pages and repeat visitors former should be less and the latter should be more. Read the funnel if the visitor makes it should be short and sweet and lead to the goal page.
Keyword Ranking Lead to Research & Discoveries.
Most of the clients demand a periodic ranking report carried out manually while some may be satisfied with reports forwarded through Google Analytic. I am of the opinion that manual ranking report is exhaustive as well as it assists you to sharpen keyword framework in the mind. Yes you will be better able to list search terms which will have a positive impact and this will lead to discovery of new terms especially the unconventional odd ones for user type many illogical terms that come to their mind for answers.
Search words are often create an irrational chart with phonetic in-congruence and grammatical mismatches...most of the searches are illogically defined and ill structured hastily typed in anyway to seek relevant answer. This happens more with long term search words now used in plenty. This is not case with those not properly adapt to the the language used but even those who are well comfortable with the lingo.
Title & Meta
Most important elements of the web page they should be informative with unique description and accurate. One of two keywords is enough here they should be inviting in order increase the click through rate and fulfill goal.
Structured Data
Implement structured data wherever possible using language preferred by the search engines. Although GMB is the best bet for local rankings but they point out the locality more profoundly the structured data helps in elaborating your offerings explicitly to the search engines.
Content Engineering & Relevant Additions
Search engines do not like thin or duplicate contents and those over done with keywords. Make the write up natural informative and easy to understand using semantics. Provide additional information on an internal page properly linked using the right anchor whence reading comfort is being crossed over. Yes do not overdo contents.
Authoritative Link Building For Seo & Referral
Use directly like submission at local and niche directories or those which are definitely out of spam. In case of doubt use the disvow tool. Content Wrapped Links from well known sites are the best bet. You can go for random or aggressive link building with "nofollow" attributes keeping in mind the guidelines set by the platforms...be they article sites, social media platforms,PR. or even relevant directories and forums but "nofollow" attribute is a must if you wish to avoid any form of penalization. Aggressive link building is good for creating referral but be careful.
More on Seo & Link Building
New Page Addition
If a need arise for meaningful addition to contents and attributes linked internally as two tier in the link architecture. No similar or duplicate content.
Site Maps
Add and keep updating both XML and HTML sitemaps on every page.
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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links.
He also teaches digital marketing in his home town Jabalpur. He can be contacted at:
pateluday90@hotmail.com
09755089323
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