About External Linking
Every aspect of website on page and off page is user experience. We do not visit the cyber space to change our clothes; we dwell in the vast space for seconds, minutes and hours and in times of Covid 19 perhaps for days. The visits are based in our intent but they excite our sensory apparatus - this reasoning is without any doubt. For most visitors the virtual word is not for an escape or a an addiction, it is like exploring an island an intent oriented approach.
Next Gen Evolution
Every given moment people wish to seek new discoveries and experiences. Perhaps static SERP with same keyword response again and again will become a negative experience devoid of thrill of discovering something new - an information panel that rotates may be the next gen evolution. This may happen in near future in order to make search results dynamic.
Backlinks Regulations & Metrics
When the search engines began to discover websites and blogs, they relied on links and associated search terms on board for ranking purpose. They still do.
Back links besides internal links are pathways of invaluable discovery. This experience has become better with regulatory measures that have set in with the "nofollow" HTML instructions inserted within the code. This is to inform search engines to ignore the link or treat it partially for extracting information but no authority to be accorded. This has to be in place, for links are part of the cyber space which relies on networking and they serve other purpose as well. Even in excess, they provide access to information and may transform intent upon switch to the next page as well. They are excellent means of creating referrals and saturate the web with website presence at the same time. They should never be misused.
Content Wrapped Links
Content wrapped links provide valuable information about the nature of the source as well as the forwarded page especially as regards the associated words. They also encourage content creation and enhance use of attributes like videos, inforgraphics and images. They are indispensable for search engines as well as the visitors. On many instances like in case of internal connect they encourage stay on the source besides making it more interesting or useful. This form of connect is between pages of a website or a portal with the aim of making the architecture and hence the user experience more fluid and rewarding.
Ranking Metrics
The search engines now include plethora of metrics in order to index and rank a web page or a blog entry. Unfortunately back links as a metric received a bad reputation whence the black hats started to manipulate the ranking algorithms on similar lines as they did with keywords on page and off page. But search engines follow and evolutionary paradigm and continue to create fences around them that takes care of spammers.
Links Are Evil
The perception has not changed especially in the mind of some editors who perceive every attribute that interconnects pages as spam or ill conceived. They are not to be blamed since the reputation garnered by the attribute has been blackened due earlier indiscriminate use in order to manipulate the ranking algorithms. Thankfully this has been taken care of, and one of the most active ingredient to keep the networked space alive has been given a life.
HTML Code
How a link is created manually using HTML code. See the example below:
<a href="URL">anchortext</a>.
<a href="URL" rel="nofollow" target="_blank">anchor text</a>
The coding is diverse done for various purpose. You can read more below:
Building quality or authoritative links is the essence of this networked space but is also important for search engine optimization or SEO. Webmasters use them in their campaign and if they are honest nothing like it. Those with editorial scrutiny become valuable for SEO and the ones naturally gained due to usefulness of the web page become more valued for ranking purpose.
Link building is for diverse reasons as explained above but the webmasters should pay attention to search engine guidelines and to other aspects of page quality as well. User experience (UX) is supreme and the page loses its content value if the experience is in the negative.
Although local listing is highly valuable avoid listing to SEO friendly directories until unless you can list the site in a niche. Forum and blog comment posting have been degraded almost to the level of "nofollow". But they may have some usefulness but this should not be for spam certainly. Even guest posting on blogs should use the "nofollow" attribute in the links.
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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links.
He also teaches digital marketing in his home town Jabalpur. He can be contacted at:
pateluday90@hotmail.com
09755089323
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