Website Promotion Content Interplay & Importance

Website Promotion - SEO - Digital Marketing 

Without website promotion you will not get business from the Internet. Without content your site will not be ranking high enough on browsers or search engine SERPs you will not get business. This applies to professionals as well who are seeking response from the Net to increase their services or business. You may be hosting a website for any purpose it may not solve your problem without high ranking and for that you require SEO or search engine optimization which is part of Digital Marketing.      

There is another option for you and that is Google Ads or any other PPC. Well if you can afford or it works for you well and good. But promotion is a long term solution which you can add along with PPC.  Not everyone can afford Advertisements hence there is no option without SEO Campaign. 

Ethical optimization practices will fine tune your website as far as coding, architecture and user friendliness is concerned. It will also help in updating or re-engineering your website contents.  

In this blog entry we are discussing contents or rather algorithm friendly contents. Without good  writing ability you cannot provide promotional services and they have to be written with the user in mind but should assist the search engines to  decipher it for indexing and ranking.  Most important aspect of your site is to be visible to relevant users, off topic visitor with no positive intent in mind will only end up using the bandwidth which can be a costly affair.   

Content is a comprehensive word in search terms, you will only rank on what you mention on the page unlike before. In earlier time you could rank on any term which your anchor text promoted. Not any more after incidence of Google bombing.  Hence before making a long list of terms to rank on make sure what your write up is speaking about. This is not a disadvantage since search has to be on topic and focused in order to  deliver. 

Remember there are lot of metrics that the bots use nowadays to index and rank. But contents and authoritative links are important. What importance the latter holds for ranking should not concern the webmaster since one major advantage of link building is getting referrals. Yes there should be a conjoint effort and include both ethical optimization and referrals. The latter helps you reach out to the customers or clients bypassing the search engines. In the current scene content should be focused on not only that meant for web pages, but also whence you are writing to create a link. If done well both efforts can lead to natural organic growth which the SEs prefer.  

If you write naturally than Semantic terms would flow in your write ups and this would help avoid infusion of search terms beyond reasoning. If a percentage of keyword is unnaturally high than you may be shown the door or the ranking for that term may plummet.  

Why Contents? 

Well contents are conversations more in use than attributes like videos, images or graphs. And this will remain. Users or visitors to a site seek answers to their query and that is best provided by contents followed by the other attributes mentioned above. Users seek quick answers to their query, and  optimization brings them the most relevant answers to their query via blog, website, videos, images, graphs and knowledge panels.    

Hence pay attention to what has been penned during the SEO Audit, wean out duplicate or repeat information, copied write up and come up with what is most relevant to the user's query. 

Webmasters

As webmaster you will not be effective until unless you learn all aspect of writing for search engines and users the latter being the most important. Hence begin practicing now if you have not yet done so, practice daily till you achieve perfection. The contents will help in Digital Marketing whence you promote them on many social media sites. Learn to  write compulsive and catchy slogans or call for action sentences. Be versatile in search engine optimization technical and content wise.     

And while you are at it learn to format and plan user friendly "UX" web pages so that the readability also increase and so does goal conversions.  

Remember a website is an investment and it has to be boosted by regular promotion. Hire a professional if you cannot do it yourself without hesitation. Businesses seek all venues for opportunities and the Net is one one them. A big one with bright future.    

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About Author

Uday provides affordable search engine optimization or SEO Services and Contents for Digital Marketing. 

He also teaches Internet Marketing in summers in Jabalpur in India his hometown. 

Uday is a freelance Naturalist and birder and mixes all vocations to make a living, 

He can be contacted at:

pateluday90@hotmail.com

9755089323

  

Seo For Small Business Owners

Seo or Search Engine Optimization

Seo is an exercise and part of digital marketing to come close to guidelines set by search engines for a good site worthy of high rank in the SERPs (Search Engine Result Pages) on relevant search terms. To this I will add a site that accords a good user experience. As a matter of fact the latter is of utmost importance for visibility on the Internet. The SEs have evolved methods to gauge metrics that confirm the user friendliness of the website. With constant evolution of algorithms and clubbing of associated technologies the ranking and indexing process is becoming highly evolved and complex.

Google 

At the present times Google leads in search technology and the company is striving hard to retain its share by evolving in right manner. The webmaster support crucial for success of SE is with this company presently. Hence most of the business owners should seek results for their website optimization on Google. 

User Experience or UX 

A good user experience comes around due to a number of attributes. These are good unique contents precisely delivering an answer or information to a query put forward by the user in the search box of the browser. Relevancy of the answer or information will remain the focal point of  search on the Internet and search engines companies strive to provide an answer or information closet to what the user is seeking. Hence content and related attributes like images, graphs, videos and the readability is matter of concern for small websites owners with limited resources.

Web Development

Most of the cheap web designers carry out a quick job for their clients without spending much resources and employing much skills. Well that is what comes whence you are not willing to pay. Besides contents the link architecture, mobile friendliness, formatting, download speed, and relevancy to the topic matters most. Add to this technology, quality and content of graphical charts, images and videos matter as well. 

So when your website is undergoing  design and development keep track of these factors. As a matter of fact search engine optimization begins at white board stage. A Seo consultant or expert should be able to guide you on making a good link architecture for your website being born as well as contents being shaped obviously writing contents may not a a cup of tea for every designer. Hence ask for good content writer who is an Seo or understands this aspect of web development.

Seo For Small Business

Remember search engine optimization is not only for big business but as much for professionals, small firms and companies. It is a compulsory exercise  to enhance visibility on SERPs and also important for getting referral through many websites where external linking has been done preferably with informative and unique contents. The promotional activities besides leading to a good site buildup will also garner organic links which is an imperative for good position on SERPs. This will bring a dead website live and active on the Net.

Digital Marketing is creating a reputation, branding and promoting the website on social media platforms. These are good for advertising yourself as a professionals or your company to popularize and generate business. But Digital Marketing is costly, as it is more comprehensive exercise. Hence owners with small budget should limit the campaign to website optimization only.              

The benefit of a successful campaign would be from the traffic that is generated by ranking high on relevant search terms. Another benefit will accrue from this campaign is the referral traffic but for this your consultant should  be a good writer or content creator as well. Thus you will generate good business online.           

Thus the small business should go for Seo Campaigns, and if possible the whole digital or Internet marketing campaign. It costs money but then results pay back. This is why your site is on the cyber space of WWW is it not?     

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Uday provides remote SEO and website contents in English. 

He teaches digital marketing in Jabalpur in summer holidays. 

Uday freelances as naturalist/birder in India. He loves to blog on SEO/Conservation and Travel.

Contact: pateluday90@hotmail.com

Mob: 09755089323

Of Organic Back Links - Content Creation & More

Organic Backlink are also known as Natural Links!

The natural back-linking occurs whence a website owner places the link of your website or blog on his own. This is external link for your property and apart from increasing your popularity it plays a role in increasing the domain authority or DA as well as enhances your ranking on SERPs on relevant search terms. 

Why would person link your website/blog to his or her own?  

This connect happens whence your website or blog is found useful for future reference, enhances or adds to the knowledge base of the linking property. There can be innumerable reasons for a site owner to link to yours. 

In simple terms a widget for example a calculator is added to a site requiring frequent calculations. Similarly websites are linked for utility or information they provide.  This is the most popular and easiest way of value addition.    

The external links in any form have a great potential to invite referrals and this could be a non organic way of getting a response from your websites. This connect may be natural as well as created but if the latter has undergone editorial scrutiny it holds immense value. But we do not know how search engines treat such links. 

Creating Links 

The presence on SERPs pays for you whence your property ranks on the first page on SERPs after that ranking things fizzle out as few visitors go that far down.    

But linking is essential not only  for the fight on the SERPs for relevant terms but also for web popularity or web saturation. A large placement of your site links will have the potential to draw referrals. The latter is also known as referral acquisition and not as result of ranking. The click can take place on a social media platform or from a link placed on article or on another website. 

Fear or Penalization & Referral Creation 

All website owners strive hard to fight  out on the SERP since there is always a potential to rank on less competitive long tail search terms. At the same time they do not wish to lose the referral potential. This is a paradox that webmasters face while enhancing web saturation for referrals.   

Hence potential for referrals has to be constantly enhanced but this has to be done the right way to avoid penalization. Spreading the links on contents on large number of quality article sites and on sites that offer users to create contents and link. Most of these sites have strict editorial scrutiny...for potential web saturation you post articles and create contents on "nofollow" sites. But here also spamming can be lethal since search engines do read and credit "nofollow" links as well nowadays. Most of the links on Social Media are "nofollow" but the exposure on this medium far out-ways the potential of a link or link juice as some writers call it.

Hence link building should also be within the rules just do not rush.

Directories, forum, blog comments are not worthy of the exercise anymore until unless you are dead sure of their authority and relevance regarding your site.  There are some good directories but only few. Best is to avoid this method of linking. Also use anchor text that a user would type to search your property use exact match terms with great care and bare minimum.

Contents The Greatest Pull 

Yes website contents are a major draw as far as natural linking is concerned. The onsite or off page contents like the UGC do matter. Writing unique, informative and easy to read contents will always attract organic connect and if this is enhanced by attributes like videos, widgets, info-graphics and images nothing like it. Good formatting will assist readers and your write up will look smart. 

Hence good content creation is not only for conversion it is also for attracting followers who link your website to theirs. Good content creation skill development is through practice and from reading tips and advice from experts. Hard work is the key remember! No short cut! 

In search engine optimization content creation will always play a major role though technicalities are important as well. Always check mobile friendliness, down loading speed and usability factors.  Another important factors is relevancy in SEO...promote sites on terms the contents justify else you will end up with ineffective and useless workload.     

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Uday provides remote SEO and website contents in English. He teaches digital marketing in Jabalpur in summer holidays. Uday freelances as naturalist/birder in India. He loves to blog on SEO/Conservation and Travel.
Contact: pateluday90@hotmail.com
Mob: 09755089323

Is SEO A Dark Matter in An Unfathomable Universe?

For Laymen SEO or Search Engine Optimization

This exercise simply helps your website or blog rank better on SERPs or Search Engine Result Pages which you get when you type a search term in the browser search box.

Better ranking means better response to your website and hence goal conversion - greater online business, enquiries, brand promotion, information dissemination or whatever.   

For Webmasters 

SEO is difficult, time consuming and needs perseverance to achieve results. But  in spite of all the literature, tips and advice, SE guidelines available on the Net, it is not everybody's cup of tea. Besides understanding how search engine index and rank a website including the plethora of metrics that they have recently inculcated into their algos things still do not work out for many. 

In competitive environment and rapidly changing algorithms experience or long term association pays but this does not mean that newbies will not be able to perform.  You need commitment and good guidance remember.  

I will tell you a little secret here!

You need to master content writing...gone are the days whence you could work on the directories and forums to get links and rank. No more does multiple article posting and spam blogs work.

I was  nearly hired to write blog entries without substance long time back, and that did work in those days - before Panda and Penguin came into picture. Somehow the hesitation on my countenance was palpable and I was fired before I could be hired and had to pay for the coffee as well. 

You need to write well as near to grammar as possible, and as anecdotal or informative as possible. You need not write like prize winning authors do, that is  a tall order. But You Should Strive!

As a writer you will be active on many platforms or sites do not be overawed by writers there with super success or be intimidated by stringent editors. Keep writing as best as you can. 

No Silver Pen in Hand!

Well from beginning, I was writing articles for free, and would publish them on sites which had some reckoning. This art refines itself in a scalable manner until unless you are born with a silver pen in the hand. 

So you write and write, which I am still doing, and develop into a better writer. This will reduce forays into directory submissions and forums...albeit relevant forum participation with etiquette is productive. But no spam works remember!

In SEO, writing better counts, and that is what fetches quality links. This will also help you manage blogs to provide links for referral to your clients and juice as webmasters prefer to call authoritative links.

As a side tip add attributes to your work like videos, infographics or images to make the content more appealing and interactive.

Regularly written quality blogs are essential for website promotion and they are also good enough for creating a reputation by espounding your art, services, profession, highlighting brands and companies. This is a platform where you can demonstrate unique products, niche skills and processes.

Why Not All This in Website? 

Well unlike websites, well maintained blogs are not static...if the websites are not regularly updated they remain static for long. Well this is why inter linking a blog to your website is important for it acts a mouthpiece with fresh contents pouring in. Keep in mind that it is topic relevant.

Content is King!    

That said and done content is the king. But then you have to learn to use content for users as well as the search engines preferably for the former. The search engines are less demanding and they understand write ups much better especially with semantic inputs. You need not add keywords in your write ups deliberately and not in wild profusion. Let them be natural.    

Another important step is to be relevant when you write on a website, blog or article. This is of utmost importance and by relevancy I am not just writing about topic I am referring to sub topics or niche that diversify a topic. And this is how you can direct your website to targeted keywords. And this where art comes in. Well! Understand this in depth to avoid the dark matter.

Search Engine Optimization Diversity

In current situation search engine optimization is not limited to quality link building anymore many other metrics have made inroads...all those that make user experience better and relevant to the query.

If you regularly use search console and analytics you will get a hint as to what other factors are dominant for better indexing and ranking of SERPs. Also you need to be active on Social Media to better your traffic.

Social Media or Digital Marketing participation is instrumental in getting good traffic through referral but this does help in ranking somewhat. If you are into Adwords nothing better for as you become a professional you would greater understanding of the search terms.

Technical SEO     

Do understand technical aspect of Seo and UX as well. Search engine optimization is complex so do not hesitate in taking help from other faculties.  The link architecture, user friendliness, speed, mobile friendliness, browser compatibility etc need to be looked into. Eventual aim of a portal or website is to deliver results or goal fulfillment it is not a showpiece as some companies like to project.

The Search 

Yes like a good library, search engines want to furnish the best answer to the visitors query. Would you like to waste time in a library where you search for hours to get the book you want or perhaps never get one at all. This applies to SEs they wish to present the best and most relevant. And Yes! In most efficient and appealing manner.    

If you understand what I am pointing to you will not be running after the dark matter in an unfathomable Universe!
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Uday provides SEO Service and Website Contents

He also teaches Internet Marketing in Jabalpur during Summer.

He loves to blog on many topics as a writer. 

Contact: pateluday90@hotmail.com

09755089323

Digital Marketing Using Visuals

Digital Marketing to promote a service, a brand or a company requires a well focused approach and clear cut strategy. Although you can devise a strategy and restrict yourself to one major platform... here we are talking about a comprehensive approach. 

Albeit SEO is part of digital marketing here we are not keeping it in the picture. Ranking and indexing is not the subject matter in this blog entry. Neither are we discussing CPC here. 

Visuals are one of the most effective medium in digital marketing this is fortified by contents in a different formats. By visuals we mean infographic and images, charts, drawings and sketches and also videos which are a combination of audio-visuals. 

The visuals as a matter of fact are a means of communication and messaging in a medium. They should not be cardboard cutouts of the product or a company logo like in case of a wall painting. On the digital platforms the visuals should deliver a message and information worthy of a brand or company.

In online marketing using visuals it is imperative to communicate. The conversation could be about a product, service, company or a brand. And this has to be done using a combination of visual and content in various short formats such as sayings, captions, two liner phrases etc. Even rhymes and riddles work. It is creativity that has to be at its best.

In case of videos the content is replaced by audio message and sometimes music. But for business purpose audio message is more effective. Hence marketing in social networking sites is most effective whence visuals are combined by effective content.   

Combination of media is also an effective strategy like pushing long form blog post with short custom designed visuals. But the long form blog post must carry information in anecdotal and engaging form since few read posts with more than a thousand words. In order to engage one needs to effectively use visuals. Yes in digital marketing strategy it is essential to make optimum use of visuals in order to get best results.

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Uday provides SEO Service and Website Contents

He also teaches Internet Marketing in Jabalpur during Summer.

He loves to blog on many topics as a writer. 

Contact: pateluday90@hotmail.com

09755089323

Content Marketing Going Digital

Content Marketing 

The interplay of words, phrases and quotes has become the buzz in content marketing. This creativity was earlier limited in website promotion on SERPs using SEO techniques, this has much expanded with the advent of digital platforms. 

Blogs, Social Networking Sites, Forums, UGC Sites all now promote websites using finely written, appealing and unique information rich contents. In the past for webmasters extensive write ups were indispensable and they have become a greater imperative now but with a difference. The stress is more on creativity. For instance the purpose may be to create a strong backlink, it may be to augur a brand reputation or conversion. Hence the sales funnel and graph have become as important as ranking. Simultaneously ranking factors have become diverse as well which the written words can influence. You can create captivating contents to minimize bounce rate but this can be achieved by adding attributes as well.  Now both go hand in hand changing the whole paradigm that affects ranking. In fact SEO has become more comprehensive but the written words still rule.     

Earlier contents were published on articles sites and blogs for winning on the SERPs. Now the interplay of words fortfies websites on many metrics that search engines use to index and rank. But just not this, contents in varied forms are used online on many platforms to promote brands and create a reputation besides SEO. 

It is not only articles any more, hence the collection of words as quotes, captions, phrases and logos all are part of digital marketing along with infographics, videos and images. The glib counts very much.  

In short it is content that drives the message through the attributes mentioned above...the better you are the greater is the result. 

New Content Creators

The writers are gearing up for creating diverse set of contents suitable on equally diverse social platforms. For example you will not impress with a wordy article on twitter, the two liners should deliver the desired message in order to grab attention, and hence create a repute for future conversions. 

The blogs should express authentic information, knowledge and deliver product description or professional inputs in anecdotal form. This to create a following and impress visitors online in a niche community that you have managed to assemble. Without hard labour conversions will not occur...you have to write for a purpose and really well. Now I hope the meaning on mind boggling becomes evident.    

It is important now to understand content creation from the search engine point of view as well as  understanding them for your readers. The hardest part for newcomers is amalgamation of both the aspects during content creation.  This is essential for search engine optimization and digital marketing. 

Although SEO is part of digital marketing separation in write ups (here) imparts greater explanation. SEO can be delivered with minimal digital marketing as well as a stand alone entity. But integration is unavoidable. You have to be good in both.

Although technical aspect of optimization cannot be neglected, it still constitutes a small fraction of the campaign. Hence greater attention should be paid to developing the art of writing in various formats by newcomers...than the technical aspects which anyway can be executed by coders or programmer in the team. Same applies for responsive website and UX but you should know the basics.

You can develop ability and gain direction by participating on UGC platform and articles sites with editorial scrutiny and constantly gauge your performance. This is an uphill task but indispensable.   

Another important issue for digital marketer is understanding each and every platform in depth. Virtual mastery is required and this is time bound. How best to utilize a platform is essential step to win the digital game.   

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Uday provides SEO Service and Website Contents

He also teaches Internet Marketing in Jabalpur during Summer.

He loves to blog on many topics as a writer. 

Contact: pateluday90@hotmail.com

09755089323

Essentials : Internet Bussiness

Essentials 

• Website (Quality Web Design & Aesthetics & Quality & Optimised Website Contents)
• Blog      (Regular Anecdotal & Quality Contents & Attributes) 
• FaceBook Page
• LinkedIn Profile
• Twitter Account

Both together make a productive pair. A website is near static while a blog is the active arm of online presence. The website is the front a mouth piece and a brand insignia. A blog is the one that highlights skills, services and  offerings. It is refreshing, informative and continuous: past perfect, present perfect and future perfect.   

Website and Blog work in conjunction whether you are a company a brand, service anything. Remember the combination is magical for reputation building and conversion but basic rules apply.

• Informative Unique Website Contents
• UX Link Architecture 
• Relevant add to information attributes
• Regular Blog Updates
• Anecdotal Informative Blog Contents
• Topic Specialization for company/personal Blog
• Content Curation for Other Blogs
• Regular inputs Article links, Images and Videos on Social Networking Sites
• SEO or Search Engine Optimization
• Strong Digital Presence with Addition of Infographic and Company/Personal Videos
• Web Saturation 
• Link Building For Referral 
• Regular  Research and Analysis 

Yes! No cheap design! No cheap contents! The first step to online success or Internet Business.   

Regularize search engine optimization especially quality link building campaigns. Regularize digital marketing inputs. 

Landing page optimization UX, Attributes & Call For Action!

Club together PPC (Adwords) And Seo Exercise mandatory for big businesses. Why!

While PPC results can be instant Seo results are time bound but the rankings achieved will reduce PPC cost by no need to bid on terms where ranking has been achieved. 

Remember the web is quality driven and tough competition exists hence either you are a serious and committed player or you are not there at all. On the Internet!

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Uday is a blogger and provides Digital Marketing & SEO Services. He creates quality links. He also provides website contents in English. He has ten years of experience in this trade. 

Uday Teaches Digital Marketing in his home town Jabalpur. 

Uday is also a freelance naturalist/birder and loves to blog on wildlife.

He can be contacted at : pateluday90@hotmail.com

Mobile: 9755089323