Types of Google Ad Campaigns & Youtube Ads

Display Ads: Increase brand awareness when users are browsing content they’re interested in online. These ads appear on a network of more than two million sites. 

Shopping: Promote your products, share details about your inventory, and boost traffic to your online or physical store. Display merchant name and prices. They are created from Google Merchant Center data attributes using the product information.   

Paid Search Ads: Drive action on your site when users are searching for similar products or services. They appear next to Google Search Results on SERPs. This type of advertisement is also known as Google Search Marketing.  

Video: Reach your target audience at scale and bring your business’ story to life. Ads on YouTube and googles network of sites and mobile apps. Pay only when people choose to watch the ad shown before their favorite video. They engage customers.  

APP Ads: App campaigns run ads in Google Play Store, mobile sites, apps, and YouTube. Add bids are automatically adjusted. You have to add the text line and your bid. Using these ads you can boost engagement, encourage app installs, and app actions like making a purchase or opting for a newsletter. 

Automated Smart Campaigns

Fully automated smart Ad campaigns are best suited for newcomers to the World of online advertisement.

Googles Ads can be targeted based on language and location, based on device, based on bid limit based on a daily budget.  Using Ad extensions links, phone numbers and location details can be provided. 

YouTube Ads 

YouTube has over two million monthly logged-in users.  People spend over 180 million hours a day viewing these videos over Smart TV while half of the users use mobile devices to view YouTube content. 

Google Video Partners (GVP): are videos played outside YouTube in apps, on the web & in games. GVP increase reach by 50 % over YouTube as a compliment. Outstream Ads with the sound off ads are only available on GVP preferred in gaming and news platforms. 

YouTube Ads are powered by Google Data insights and Advance Tools and it is one of the most engaging platforms preferred by businesses globally. Besides Advertisers benefit from easily measurable and proven results. The ads on YouTube have the highest viewability 95% and audibility 95% on the web.

Measurement solutions like Brand Lift aid in result comparison against the brand metrics and awareness recall. Advanced analytics offer a clear data-driven platform on wide spectrum channels online. The expanding suite of measurement solutions to include plug-in to the third party offline sales solutions and compare with goals achieved using YouTube Ads online.  

• 60 % of watch time is on mobile
• Ads are 3 times more effective on YouTube than on generic mediums. 
• Real-Time Data Update 
• Interaction with Google Properties Maps, Youtube, and Search
• Cross-Device Reach
• Connect Users based on Demographic Profiles 
• Connect Users based on Interest, Habits, and Purchase Intent
• Ads based on Affinity (passionate lifestyles, interests & consumption habits)

Targeting using Google Intent-Based Solutions 

• In-Market Audience actively seeking purchase
• Based on Life Events or Milestones 
• Custom Intent Audience who have used Google SERPs
• Remarketing Audience that has shown an Intent already 
• Similar or Custom Match Audience Likelihood of Purchase

YouTube 2nd Largest Search Engine

Youtube audience includes two billion subscribers There are 500 hours of video being uploaded every day. The statistics show the power of this social media site. It has become a major generation site for ads in terms of publishing and viewing. This video hosting site is now more popular than live TV. With over 30 million visitors every day it pays to publish Ads on this medium and more so if you are doing it in the right manner.    

YouTube Ad Formats

For Awareness 

CPM cost per 1000 impressions

CPV cost per view

vCPM pay $2 each time add is viewed 1000 times.

tCPA Target Cost for 1000 impressions

Format	Bidding Approach	Inventory
Bumper ads (6.0 sec Non Skippable)	CPM	YouTube and Google Video Partners
TrueView for reach (Skippable)	CPM	YouTube and Google Video Partners
Non-skippable in-stream ads	CPM	YouTube and Google Video Partners
Outstream video ads	vCPM	YouTube and Google Video Partners
Masthead	CPD or CPM	YouTube

TrueView in-stream	CPV or Maximize lift	YouTube and Google Video Partners
TrueView discovery	CPV	YouTube

TrueView for action	CPA and Maximize conversions	YouTube and Google Video Partners (beta)

Consideration 

Format	Bidding Approach	Inventory
TrueView in-stream	CPV or Maximize lift	YouTube and Google Video Partners
TrueView discovery	CPV	YouTube

Action

Format	Bidding Approach	Inventory
TrueView for action	CPA and Maximize conversions	YouTube and Google Video Partners (beta)

Bumper Ads: Stand Alone Video Solution they are 6-sec non-skippable in-stream ads for reach, frequency, and brand awareness. Ideally suited for visitors on the go with a short attention span. They have a high completion rate. 

True View: Skippable Ad Formats (Skip Ad Option)  

True View for Reach: Lowest CPM for Awareness and Recall (20 %)

TrueView in-stream for Consideration - 11 sec plus ads: View charged after 30-sec watch or till completion. Can skip after 5 sec. 

TrueView Discovery for Consideration: Viewer Need to Click to Watch

TrueView for Action :

Mast Head Marquee Placement: Runs on Home Page and Home Feed. For high-impact placement and awareness. 

Non Skippable Ads in Stream Ads:  15 sec or less. 

TrueView for reach (CPM)  Awareness

TrueView in-stream          Consideration

(CPV and Maximize lift)

TrueView discovery (CPV)Consideration

  

TrueView for action             Action

(tCPA and Maximize conversions)

Read on YouTube Optimization 

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Uday provides a search engine optimization service for digital marketing. In addition, he provides website content and content for authoritative links. He teaches Internet Marketing in Jabalpur.

He can be contacted at: 

pateluday90@hotmail.com

09755089323