Google Adwords - Setting A Campaign!

After creating a google account you can search for Adwords site online sign in and enter. This will lead you to an interface which Google is constantly updating. 

Google Adwords is a pay per click advertisement interface from Google and offers multitude of features ranging from creating campaigns, Ad blocks and then fine tuning the whole campign in order to get the best results. Remember Adword campaigns may be large especially that initiated by big companies...but you can set a limit and run as per your budget.  

Hence upon entering create a campaign. There is an option for creating a new campaign for starters. The new campaign panel offers option to set you Ad goal. Are you advertising for website traffic? Brand Awareness? Sales? App Promotion? For Leads? You can even set a goalless campaign. Hence depending upon the nature of your campaign you would click on the suitable panel. 

For Ads on Google.com you would choose the panel which is labeled as SEARCH. This further gives an Ad option to be visible on website, phone call, store visit or apps download.    

The Adwords features are comprehensive and require intense involvment to fine tune your campiagns but nevertheless learn more feature and youtube tutorials will help a beginner.

The ads coverage is wide and you can advertiseusing Gmail where is a link to landing page is pasted. Or the Gmal Ad itself expands with the message. You can also link the Ad with Merchant Account thus enabling product data with the campaign.   

Using the Display feature you can initiate striking Ads to display on stores, in apps and online. There is an option for using standard or advanced features the former is for beginner. However if you wish to control the display of Ads using many aspects than you have to go in for advance settings.  

Ads are also shown in Youtube videos and are charged whence a viewer watches an Ad for atleast thirty seconds. 

Whence you click on the panel for the goal you have chosen you will contnue to get options till the final goal is set.

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