YouTube Google Audience Solutions

 Why Ads on YouTube? 

More than 2 billion users hang around YouTube in a month and around one billion hours of daily watching take place. From this, you can make out the potential of an advertisement on the platform.  More than fifty percent of the videos are watched on mobile devices. The secret is robust content loaded with diverse offerings. Log in for browser-specific interest.

Unlike watching on mobile devices Smart TV, Comcast and Apple TV recommend content for a better viewing experience. The phenomenal reach of the infrastructure and freedom to express along with the opportunity to earn is unique to this format. 

Next-Gen Solutions

The next-generation efforts are live streaming, VR 80 for virtual reality immersive videos with 180 degrees panorama, 360 videos or spherical videos,  YouTube TV, premieres for scheduled events, YouTube on TV Screens, stories by YouTube creators, YouTube go app to download videos for offline viewing,.

Advanced Audiences. 

The system pulls signals from Google search, Maps, and app downloads to predict who's most likely to engage with your brand and deliver results. The benefit is a fifty percent lift in brand awareness, forty percent in purchase intent, and 30 percent in consideration.

The platform is effective for the brand because of an extensive engagement or audience attention powered by Google data tools that have resulted in impressive proven results. The impact is magnified in terms of intent to purchase and perceive brands because the medium is both audible and visual. The combination is ideal for in-depth attention and perception of brand values to drive action and videos supersede all other mediums in marketing campaigns. 

The targeting is based on both demographics and intent for greater results. Brand awareness lift is fifty percent while that of consideration and purchase intent is 30 and 40 percent respectively. 

Measurement of ad performance is equally important and Google's Brand Lift is an innovative solution to measure brand metrics like awareness and recall. Subscribers get a clear data-driven picture through Google Analytics, Ads, the marketing platform, and Google search itself. Those using third-party analytical solutions can download this data for offline use. 

Using solutions provided by Youtube and Google Videos advertisers avail unique extra reach and recall. On this platform, advertising means engaging users during their high-intent purchase moments. Benefit from increased conversions, lift in the store visits for sales, and consideration. 

YouTube Audience Solutions

The ads are based on signals from search, the platform itself, and maps. The data is updated in real-time on every impression for targeting a realistic and relevant audience.

The platform offers demographic data and analysis:

• Economical Status
• Parenting Stages
• Employment
• House Ownership
• Education  

Data is collected from Google Survey and its other properties besides ad personalization data taken from individual accounts from the ads preference manager.

As per buyers journey choose Audience based on:

Awareness Solutions

• Demographic
• Affinity 
• Custom Affinity

Measurement is awareness lift, recall, and unique reach.

Considerations Solutions

• In-Market
• Life Events

Measurements are CPV, Views, and Consideration Lift

Action Solutions

• Custom Intent 
• Customer Match
• Remarketing 
• Similar Audiences

Measurement: Conversion Tracking, CPAs, Store Visits, 3 rd party media mix model, and Geo-Experiment (CPG only).

YouTube for Action 

The aim is to drive specific action from the platform. It comprises formats powered by smart bidding, intent-rich audiences, and from result measurement capabilities. 

More than 55 % audience complements their search with a visit to YouTube before buying. Forty percent of shoppers buy products discovered on this platform.

TrueView for Action

Skippable Format is meant to drive action with extension to lead form and website. Consistent call to action shapes this video Ad with end screen CTA for 5 seconds. Available bidding formats are tCPM for experienced and Maximise Conversions for newcomers. With this, you can reach an in-market audience. Trueview whence combined with a custom intent audience generates 30% more conversions than any other format. The custom Intent audiences are people who recently made related searches on Google. 

Measurement. An online visit and click lead to conversion within  30 days are counted as a click-through conversion.  The user watches for 10 minutes and converts within 3 days. It is counted as video engagement for smart bidding tCPA and Max conversion campaigns. The user converts after seeing an impression within 24 hours. This is known as view-through conversions. 

Store visit from TrueView actions visiting within 30 days after clicking on an element of the Ad or seeing it for 10 seconds. 

Read on YouTube Optimization 

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Uday provides a search engine optimization service for digital marketing. In addition, he provides website content and content for authoritative links. He teaches Internet Marketing in Jabalpur.

He can be contacted at: 

pateluday90@hotmail.com

09755089323      

Featured Snippets or Rich Snippets

 Featured Snippets What Are They 

If you scroll to head section of any web page and get a glimpse of their page view you will most likely find a snippet comprising of meta data informing what the page is all about this is structured data but rich snippets are much more they are unique aspects of webpage content that end up answers question visitors to website seek and the answer is precise, consise and satisfatcory. . 

Often they rank above website ranking on top in Google Search such is the power of these new SEO  element applicable to organic search. The questions these pices of code address are usually who? where? why? how? what? and when? Using this tip you can address adding featured snippets in pages that are related to the string of ? mentioned here. The rich snippets show up in many terms typed by users as well as on high traffic topics or terms. They are taking a significant share of organic traffic especially in case of voice search.

Google prefers better informtion heirarchy and about 50 words limit in the snippets besides better formating using headers like H1, H2, etc.   

Types of Featured Snippets

1. List
2. Table
3. Paragarph - A box with text and image.  

How to Create Featured Snippets in webpage contents? 

How to create content that results as snippets. Create numbered lists or points or paragraphs that anser questions mentioned above. Any bit of useful information (quality content) about which the users can ask if structured well can be a snippet that will rank in SERPs.

Good content formatting and structured data  on web page can result in showing up as snippets in the SERPs. Remember structured data is a piece of coding using JSON -LD or other scripts approved by search engines like Yahoo, Bing, Ask and Google. These are also known as schema markup all practices are under an organization called Schema.org.    

Structured data is qunatitative and not qualitative. The information is structured more as name, address, geolocation, Unstructured data is qualitative and is semantic in nature and needs lot of processing andunderstanding using the indexing alogirthms. While structured data is in a fixed format the unstructured data comes in wide variety of formats and in order to extract insights lot of data mining and analytics tools are required  

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He can be contacted at: 

pateluday90@hotmail.com

09755089323          

Rich Snippets & Structured Data

 Rich Snippets of Results

In order to create diversity of results on the SERPs Google displays many other clickable besides the ten search results as desired by the visitors. Rich snippet besides the knowledge graph, FAQs and carousels create a greater search experience for the visitors  and at the same time provide another visibility option to the website owners.  Here do not forget the Google Ads which have become the regular feature of the SERPs and are a crucial source of revenue.  

All webmasters vie for their client website to get greater clickable option as one among the few rich snippets that Google displays.  This is a more decorate form of search result with images or video besides text attracting a potential click online. But this optimization technique is related to structured data on page in the invisible <head> section. 

Structured Data

This is a relatively new concept preferred by Google, Yahoo and Bing search engine. The structured data Language and formats are easily and more accurately understood by search engines. Structured Data on page aids Google and other SE to better understand the page contents. This data is created using mark up languages in formats like JSON-LD, Micro Data and RDFa. The mark up languages are HTML, XML, VHML, BPML etc. 

The structured data is able to describe only certain types of content relating to events, recipes and products on the web page. Remember placing this data on the web page does not guarantee a place of SERP as a rich result.   

If the web page finds a place on SERPs it stands a chance to get greater visibility and this will increase the click percentage as well. 

Schema.Org         

Schema.Org was launched by a consortium comprising of Google, Bing, Yahoo and Yandex. This aims to standardize the formats used for greater cohesion. The intention is to create a common set of schema for structured data markup.   

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More About Structured Data & Schema

Be sure to test your data using soon to be reinstated  Google Testing Tools 

Rich Result Testing Tool 

There are many tools to generate this data using various formats.  

Structured Data Generator

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323