Saturday, December 7, 2019

Video Marketing As Company Strategy

Not only search engine optimization but social media marketing has accorded an amazing boost to generate traffic online. Hence video is a social  media tool which most people and companies think are for entertainment and nothing else. Well Wrong! Anything That Entertains Can Promote!

Utilized properly this amazing online media can be used for both b2b and b2c strategies. It all depends upon how the media is made. A company usually makes one for the purpose of advertising like in any other medium. A regular stuff that you are familiar with on the cinema and TV screen.

But what we do not realize, videos are limited by time, well to  great extant since readability in contents also applies here and can be termed as watchable. Very long ones may not engage visitor's attention until unless it is a movie which cannot be a part of company strategy. Keep the limit to 2 or 3 minutes. 

Hence this article calls for a diverse production efforts. Make videos for separate purposes, one solely meant for advertisement, another meant for the company's uniqueness detailing especial processes, another for highlighting company's stress on quality, or any other aspect that fortifies the brand. Case studies can also be presented online this way.

Company stories filmed in an engaging manner best high light the corporate culture and create trust among the visitors and yes subscribers too! Those with ethical images gain trust from the customer and believers within the B2B circle.

How innovative your social media marketer is will depend upon his ability to create diverse videos for various aspects. A terse outcome of this para is - "Video Not Only For Ads"        



Businesses that ignore this most engaging social media platform are doing so at their own peril.   

Well the purpose here for is to deliver a message that highlights various aspects of the businesses. This marketing channel is thus for educating the potential client or customer and at the same acts a subtle conversion tool to convert. This is what the proselytizers do. Don't They! 

In this World of cut throat competition use this marketing tool to outdo the competition. 

We have already read about video optimization in previous article and can thus utilize the techniques to create referral and consequently rank first  on the SERPs.
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Uday is into Internet Marketing Services (SEO). He provides optimized website contents in English. And yes he loves to blog.
In Jabalpur his hometown he teaches all he provides.
He is an active naturalist/birder and absolutely loves all he does. 
Contact: pateluday90@hotmail.com
Mobile: 9755089323

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