Monday, October 8, 2018

Mass Marketing Using Social Media

The door to door marketing strategy offers limited gains and is costly. In fact almost all land based or offline options for marketing are costly and the ones which are not are not effective. Hence advertisement for sales or marketing is a costly option be it through newspapers, radio, TV or films you need financial muscle to market or sell products. Hence the Mega Corps with plenty of resources always win and mass  market for their products and services. 

Even at local level money is required to sell services or products using the local TV channel or the radio or the newspapers. The advertisement is a recurring factor not within the scope of each and every company or professional.     

Hence more and more professionals and companies are relying on Internet or Digital Marketing mediums for promotion of their products or services. This also costs money but the scale of investment is nowhere near the costs involved in means discussed above. 

For Digital Marketing you need a service provider or an expert who knows how to thrust a message, website, blog or self made Ad through numerous platforms that prevail on the Internet. Using the platforms effectively is the key to success in digital marketing.      

Platforms like FB, Twitter, LinkedIn, G+ require familiarity and a practice of shorts. Central to all the activities on Social Media platforms is content creation, images and creating infographics to name a few. Content creation with links helps publish on many platforms which along with infographics and images create an effective conversion medium. 

Activity on social media requires effective content creation, videos and graphics. Amongst these blogs, article writing, presence on sites where users create contents are effective marketing medium. You should be well versed with the features of the platform and its rules and regulations.

Some of popular blog providers are blogspot, typepad and wordpress. For effective blogging one needs patient and regular entries which are quality driven and anecdotal. New blogs are hardly effective in search engine optimisation but nevertheless blogging benefits accrue the moment you begin. Blogging requires regular inputs and dedication and the input should be restricted to one topic.

Topic relevancy is extremely important in social media participation.

For any media to yield results it requires participation for a long time where in you have gathered sufficient followers or friends in your domain the more the merrier. In fact this is an indication of your popularity or online reputation. This is a must since good online reputation accords weightage to product or services you are promoting.         

You can create a niche within a niche of special attributes that you carry or special services or products that you offer. Your online reputation may reflect on your life in brick and mortar space not only in the cyberworld. There are limitless possibilities online thanks to immense reach in terms of distance and people and speed of the Internet. This is a global phenomenon which can be tapped locally as well as internationally.

Some of the platforms alike reddit are less interactive and more of a conversation arena. But the popularity of such media is immense and you can promote here by being part of the conversation.

Another benefit of this medium is bookmarking where in you increase the reach of your content and store them at various places. Members can search the book marking site to discover your content and thus increase the reach.

The forums are not a direct medium for promotion but by active participation within a niche you can increase your online participation.

The Social Media is changing day by day and it helps to keep a tab on the developments to hone your online marketing skills. 
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Uday Provide Seo Services & Website Contents
He teaches Internet Marketing in Jabalpur
Contact: pateluday90@hotmail.com
9755089323 

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