6 Impactful Meta Description Tips to Increase CTRs

The first thing a person sees when he searches on the SERP is the meta description. Thus it is important to get it right and effective. Though it is not impactful in SEO or rankings it certainly boosts the click-through rate. Thus it can drive organic traffic. Usually, the description is written using 256 or fewer characters. 

How to write a better meta description 

1. Create a Meta Description

Write a meta description that describes the page. It should make visitors accurately understand your page well and should click on the page. It may be a challenge to write a meta description for newbies but make a sincere effort. If a meta description is absent Google pulls any content from the page that it thinks is appropriate. Thus visitors may not be tempted to click on your page.   

2. Create *Unique* Meta Descriptions

The meta description should be unique and they should be present on all website pages.  Meta description of all pages should be describing the page content well and they should be unique. Many webmasters add the same meta description to all pages this is a grave mistake.  This is a bad cut-and-paste job.

3. Keep it Brief

If you're searching for 'how to write a meta description', one of the first things to come up is how long the description should be. It should not be less than 150 words add the phone number at the end. Use words than numbers. Cut off the fluff, stop words, and useless words.  

4. Use a call-to-action

A call-to-action is a word or phrase that encourages a customer to take a particular action. For example:

Learn more

Buy now

Sign up

Download

Adding a call-to-action, typically at the end of your meta description, can help persuade web users to click on your web link.

5. Be Relevant

While it's important to entice visitors to click on your site, do not trick visitors into clicking on your site it will create a high bounce rate. 

6. Show off Your Unique Selling Point

Show off your KPIS.  Remember you are competing with hundreds of competitors

All professional marketing firms in digital promotions should keep these in practice. A meta description may not be a ranking factor yet it has an important role to play.

Advertising on Meta Business Suite Belonging to Facebook Social Media Networking Site

Introduction to Facebook 

With 2.93 billion monthly active users Facebook needs no introduction. FB has become a household name worldwide and is the leading social media networking site. It was started in the year 2004 by Mark Zuckerberg from the USA. 

Facebook is the number one site for social networking, and it nurtures virtual relationships between family and friends daily in cyberspace. To describe it as a living platform would be apt as the social site has become a virtual extension of our lives.     

Though entirely meant for personal networking FB today has become a major commercial entity and the FaceBook Pages facilitate advertisement on the platform.  Facebook is now Meta and advertisements on Meta in the year 2020 earned a revenue of 80 billion plus dollars. 

How to Advertise on Meta?

Meta Business Suite

(https://business.facebook.com/)

Meta Platforms now comprise FaceBook, Instagram & WhatsApp and enable advertisement using one common business suite known as Meta Business Suite. The suite allows the integration of FaceBook and Instagram messaging platforms for the purpose of online Ads in one place. Yes, the suite allows response to messages and notifications and the facility to post stories or content based on a content calendar. You can also manage ads using Meta Business Suite. 

Posting Ads on Meta Business Suite

You can make simple posts that could be shared on Facebook and Instagram Platforms after you have linked with each. There is an option to add links, videos, or photos to your post and stories. You can post immediately or use the content calendar to schedule posts, stories, and Ads. The business suite provides a calendar to meticulously post as desired based on suitable events, festivals, and weekends for example.  

You can place ads based on demographics, location, gender, and profession and limit them to a certain area where you wish your ads should be visible. 

But first, you must set the goal among the options given:

• Get more messages
• Get more calls
• Get more leads
• Get greater engagement
• Get more traffic 
• Automatic

Audience

Next, you must choose the audience type

• Student
• Local Residents 
• People who like your page 
• People who like your page and similar pages
• People you choose to target

There are options to choose more audience types when you click on the create new button below you get a list of options based on interest, demographic, and behaviors whence you click on the browse button. For greater targeting options you can click on the Ads Manager for more options:

• Create Custom Audience
• Create Saved  Audience
• Create Lookalike Audience 

Insights 

There is an option to use meta pixel as well to get a better idea of how your ad is performing. 

Ad Spend & Duration 

Here you can specify the ad spend and duration the amount of money you deposit with Facebook will limit your ad display.  Before your ads begin to show you must specify the mode of payment and deposit the required amount at the meta business suite.  

Pathway for Marketing Solutions

All ads utilize the same funnel for achieving the goal Meta offers many types of Ads that can be used suitably. Ads can be displayed across 15 platforms for wider coverage. The sales funnel works exactly like that used everywhere.

• Attraction or Awareness
• Engagement or Consideration 
• Goal Conversion or Action   

Advertisers can use plain text with appealing headlines, photos, or videos. Unlike Google Ads Meta of Facebook ads is not shown in the search but nevertheless, the phenomenal user base is enough to make all advertisement campaigns a huge success.  Facebook's amazing targeting methodology, ads-related tools, and management capabilities are best suited to boost your business to reach incremental growth. 

Using the Facebook Audience Network you can reach the target audience on high profile promising mobile apps as well. The highly rated and secure network is visited by over one billion users every month.  Those businesses seeking higher reach must include Audience Network in the mix of placement on the Facebook or Meta Advertisement Platforms.  

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Uday works at Above The Fold Company based in Mumbai. The company provides marketing solutions for advertisements on social media. Uday works as SEO & Content Writer at ATF. 

He can be contacted at pateluday90@hotmail.com ...9755089323

Author

9755089323 

Hashtag # All About It

#hashtag is a meta data tag with a pound sign that when added to a keyword or phrase becomes a category or a topic. This leads to accumulation of data on particular social media on that particular tag. For example if you create hashtag #SEO and add it to content on say facebook it will be assimilated along all posts that are hashtagged #SEO.   

Whenever someone clicks on the #SEO has take he or she will be forwarded to a page with lot of contents, pages or links leading to that particular topic. These tags can be created on any topic especially those that are trending. For example #cricketworldcup19 a click on this tag will lead you to all information page associated with the event on FaceBook. 

In order to apply a hashtag just type a keyword and add # before it. Take care there should be no gap in between the word or phrase as  have shown on the example above. #cricketworldcup19 . 

Some of the social media on which these tags are active and searchable are Twitter, FB, Youtube and LinkedIn.  Social Media professionals must make use of this attribute but take care to use it wisely and in limitation usually one of two. Some media platforms have limited the use of this attribute to maximum thirty  or maximum 400 characters I believe.      

Webmasters use this tag in their #optimization strategy for increasing the exposure of their content but this should be strictly limited in order to avoid being labeled as spam. The attribute helps you to get assimilated in a similar category or topic. It can thus reach a target audience and hence increase exposure.

Google Support Hashtagging a Video

More on #Hashtag
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Uday teaches Digital Marketing in Jabalpur

He provides optimized contents in English for websites. 

He provides Digital Marketing Services(SEO).

Contact: pateluday90@hotmail.com

Mob: 09755089323 

SEO: Of Titles & Meta Descriptions: How To Use?

Title is the first sentence that search engine robots parse. Hence the title tag acts not only as address, suggests topics and even bring forth the brands name. Normally as per present algorithms the first few words are of great importance for search engine optimization since the search engines pick up these words and accord them high degree of importance. Thus you are more likely to rank on these search terms and if you site authority has some standing you will rank quickly.

The normal title creation technique followed in daily practice is:

Keywords - Location - Brand Name 

Well this makes common sense as mentioned in the above heading. But why not more keywords? Well that depends upon the degree of importance a location should have for a doctor or a hospital location is of great importance but for a website selling pharmaceuticals online location may not be of great importance.  Similarly if your brand is not going to make an impact you can eliminate it from the title. 

Thus if location and brand is not that important you are free to alternate it with more keywords. But remember the keyword infusion should come about naturally artificial inclusion could mean you are more likely to be penalized. 

More on Keywords

We should now understand the way search engines index a site contents. Hence exact match search terms are not required to be added any more. Understanding the keyword usage pattern has become more important than keyword analysis where in you draw a number or related terms to target in your SEO campaigns.    

Title along with meta description are your best tool to invite a click. This will lead to possibility of conversion being successful. Hence write an appealing title and meta description, the latter does not assist in ranking very much but both invite a visitor to enter your website. What more do you wish for.    

Remember Title and Meta contain information and it should be such that it answers a question about the topic straight away. Yes if your initial content provides an answer to a query your site is more likely to be visited and that is what all site owner wish for.    

In case if business or commercial websites the industry should be highlighted on the Home and About Us pages. In the inner selling pages product description should be contained in meta description and keywords. 

You can abstain from writing meta descriptions in pages of lesser importance if you wish to convey hierarchy of your pages to the search engines with emphasis. However  as best practice all meaningful pages of your site should contain meta description and keywords in the tags.  

Alternatively a well written and descriptive first paragraph is often picked up by the search engines to aptly describe a page on the SERPs. (Even the title can be truncated) The use of snippets is also increasing day by day use a snippet code generator and make a snippet and use it on your site.   

SEO is all about analysis do it right and you win. 

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Uday Provides SEO & Internet Marketing Services
He also offer Internet Marketing Course at Jabalpur in India
Contact: 9755089323
Email: pateluday90@hotmail.com 

Title and Meta Tags - Onpage optimization

One of the major constitutents of on page optimization are the title and meta tags. There have been lot of assumptions as to the quantum of importance the search engines give to the above attributes. But this is uneccessary since these are vital elements and tell the search engines and users as to what the site is about.   

How much importance these elements deliver as far as ranking are concerned depend upon overall factors. By implementing proper title tag and meta tags you are helping the site attain good position on SERPs on targeted search terms. 

These tags do not deliver miraculous results, hence use them to inform the users and search engines about what content to should expect. The users read these tags and then decide to click on the site link hence write them very carefully. 

The overall rankings come from comprehensive exercise and not by these tags alone. Building a good site is a key to success and seo is a process used for indexing and positioning the site please remember.  

While implementing tags keep the character length of the title to a certain limit and do not stuff keywords. In later stages you can add the company name well. This will be a good brand building exercise. This applies to meta tags as well. Write decently keeping user in mind. Impress him for quick response and justify by what you deliver on the website.