Some Seo Metrics & Performance Tracking

Performance Yardstick 

Your seo performance will not be determined by back-links alone. The ranking algorithms now include a large number of metrics. These are taken into account in case of ranking on SERPs especially during the  neck to neck duel. These changes are occurring primarily because of two reasons one is to provide the best response to the query on a stable and responsive platform and other is to prevent spam.  

These concerns are strongly related to user experience and a good one means loyalty to the company. Most seo professionals target Google since it is still very popular but on later days competition will creep in and then the metrics employed will lead to a complex effort in order to succeed. White hat seo means sticking to guidelines prescribed by the search companies...and this is the only way forward. Do not spam your success.  

There are lot of tools that help you determine the status of your website post optimization Google Analytic linked with the Search Console is one of them. There are many independent performers some with creditable tools in their bags online. The tools enable you to gauge performance and help you measure the success of your efforts with the metrics in place and the external links created.  The client is not considered as far your performance analysis is considered he wants to experience tangible success and fulfillment of goals. The analysis is for you to gauge performance and move on...on a corrective path.      

On Page Metrics & Web Core Vitals

Hence is it wise to use the analysis in bettering your performance and make the client happy. On page metric should be employed at the beginning of the campaign while fine tuning should be a constant process. The search companies lay stress on web core vitals that leads to better user experience. Mobile response is now a statutory necessity since a large proportion of search has moved to the smart phones and tablets. Page download speed, stable images and videos and sound link forwarding is definitely important for a successful user experience. Do not neglect these for instances has been noted of sites performing well even in absence of these metrics.     

Keep tab on bounce rate for individual pages and repeat visitors former should be less and the latter should be more. Read the funnel if the visitor makes it should be short and sweet and lead to the goal page.  

Keyword Ranking Lead to Research & Discoveries.  

Most of the clients demand a periodic ranking report carried out manually while some may be satisfied with reports forwarded through Google Analytic. I am of the opinion that manual ranking report is exhaustive as well as it assists you to sharpen keyword framework in the mind. Yes you will be better able to list search terms which will have a positive impact and this will lead to discovery of new terms especially the unconventional odd ones for user type many illogical terms that come to their mind for answers. 

Search words are often create an irrational chart with phonetic in-congruence and grammatical mismatches...most of the searches are illogically defined and ill structured hastily typed in anyway to seek relevant answer.  This happens more with long term search words now used in plenty.  This is not case with those not properly adapt to the the language used but even those who are well comfortable with the lingo.  

Title & Meta

Most important elements of the web page they should be informative with unique description and accurate. One of two keywords is enough here they should be inviting in order increase the click through rate and fulfill goal. 

Structured Data 

Implement structured data wherever possible using language preferred by the search engines. Although GMB is the best bet for local rankings but they point out the locality more profoundly the structured data helps in elaborating your offerings explicitly to the search engines.     

Content Engineering & Relevant Additions 

Search engines do not like thin or duplicate contents and those over done with keywords. Make the write up natural informative and easy to understand using semantics.  Provide additional information on an internal page properly linked using the right anchor whence reading comfort is being crossed over. Yes do not overdo contents.  

Authoritative Link Building For Seo & Referral 

Use directly like submission at local and niche directories or those which are definitely out of spam. In case of doubt use the disvow tool. Content Wrapped  Links from well known sites are the best bet. You can go for random or aggressive link building with "nofollow" attributes keeping in mind the guidelines set by the platforms...be they article sites, social media platforms,PR. or even relevant directories and forums but "nofollow" attribute is a must if you wish to avoid any form of penalization. Aggressive link building is good for creating referral but be careful.      

More on Seo & Link Building

New Page Addition 

If a need arise for meaningful addition to contents and attributes linked internally as two tier in the link architecture. No similar or duplicate content. 

Site Maps

Add and keep updating both XML and HTML sitemaps on every page.  

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

           

Link Building : Consider User Experience

Though the framework of search engine optimization (SEO) retains the same skeleton as it did before, the search engines are looking deep into things. Everything connected with the website will come under the scrutiny. Although not a ranking factor the destination that a link leads will be under consideration sooner or later.

Hence honesty towards anchor text usage and the authority of the destination becomes important. Visitors do not wish to be led to dud pages or pages having weak content, are not mobile friendly and web core vitals are disappointing. But in all seriousness if  you lead the user using content and the anchor text to a page with in totality belies the truth and their expectation than that is spam of worst order. User should know if the target page is meant for advertisement of sorts, or an affiliate site or anything that does not hold promise. This can be worse than  bad results on the SERP. 

The seo or webmaster building links using their skills either for higher ranking or for referral marketing should be dead honest. If not it could lead to loss of online reputation on production site as well on the social media networking site where the contents are being pushed.     

Expectation is human nature, and web visitors are sensitive about time they spend to unearth information for facts and figures. They wish that their intent should be fulfilled in a short time without getting trapped in unrelated advertisements or  spam pages.  

Webmaster with ill intent promoting site of client with equal ill intent will resort to these things for making a quick buck. But what they do not realize is the loss or reputation that takes place online. If you are promoting content wrapped links with ill intent you will lose repeat visitors and lose online reputation in time to come as well.   

Good Webmasters

But the buck does not stop here, webmasters with good intent may get trapped in this racket. Honest clients with weak pages and no ill intent may not deliver the experience that the users wish for. Weak or irrelevant content, bad design which lacks aesthetics, irrelevant attributes and shaky web vitals are surely going to disappoint the visitors. 

This is a futile exercise even though the intent is not dishonest. Since the search engines do not reward weak pages. It might be good idea to improve the pages first and then go in for a link building campaign. I know some clients are hesitant in making changes to their websites due to investment concerns or design changes or whatever. Reasoning and logic will play an important role in convincing for a complete change of content, attributes on page and aesthetic. 

Reward: A well built web page will definitely be a successful one post the optimization campaign.

With day to day evolution webmaster should stick to SE guidelines and need/desire of their audience. Simple understanding of human behaviour and logical approach will lead to better results. This is where one's time should be spent rather than spending hours in trying to unravel the algorithms.   

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teachesdigital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

           

Visuals Slogans Contents And Seo for Brand Promotion

Before proceeding it is wise to acknowledge that company character/reputation is always associated with the brands.  

Brand Promotion Online

During brand promotion on the Net using Digital Marketing strategy it is imperative to create a permanent brand identity through visuals and slogans in the first place. Slogans accompany the visuals hence they may be interpreted as part in full. There are some key features that visually represent a brand online. And they are all very important.

Visuals

• Logo
• Imagery 
• Graphical Information: Charts & Info graphics

The three features used to promote brands online do tell a story and create an aesthetic impression without much use of words. Social Media participation is the key to successful implementation.  

Logo aesthetics using the right palette and typography is a permanent feature of visual contenting online. Logo Aesthetic is capable of generating and empowering a strong emotional response a key factor in brand loyalty creation.

Imagery Campaigns using high resolution light images, and HD videos often associated with contents instill an image of the brand and the company. Though videos empower brands, they are the ideal virtual medium for propaganda and product/service information. A constant following online also develops favorable perception of associated products and services.         

Slogans/Tagline 

Copy writing plays and important role in a brand promotion strategy. The addition of few words can add to visual identity of brands. Catchy phrases or a simple message whence associated with a logo powers a strong identity which if consistent leads to creating a long list of believers.   

Content Cohesion

Using visuals, slogans and content is a cohesive means of building faith in the Brand - if it is associated with consistent online reputation building campaign. The latter is a continuous activity using contents to describe the company, products and beliefs pointing towards ethics and a sound marketing policy without a fraudulent propaganda. These efforts end up in imprinting a strong company character in the customers mind and goes a long way in creating a favorable perception for products and services. This faith leads to a long term brand loyalty culminating in sales. If associated with sound company performance and reputation outside...the exercise does wonders for the company and enhances the prospects of future ventures and initiatives.     

Role of Short Form & Long Form Contents

Publishing Contents on popular social media platforms like , ebooks, visual contenting sites and blogs in long or short forms (500 Words + -) is ideal for company propaganda and holistic description of products and services. Long form contents come into picture whence extensive details and company information is required. Content in story telling format is ideal to attract and retain readers on Social Media.     

Although much depends upon readership and readability. Promoting contents using social networking sites and bookmarking enhances the base.  This is where social media marketing comes into the picture and requires skills and experience from the specialists involved. SMM is an excellent means of providing product and service details as mentioned earlier. SMM is also good for new product/service launch or introduction whence compared with costly means provided by brick and mortar or land based services.      

SEO or Search Engine Optimization 

Not only the company website...the associated contents, blogs and videos need optimization in one form or other. Thus SEO is a comprehensive means of acquiring traffic online on productive search terms. It is a comprehensive exercise and an indispensable part of Digital or Online Marketing.   

Invariably apart from aesthetic sense content writing plays a key role in not only SEO but comprehensively in Digital Campaigns. 

More on Visual Contenting

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

SEO: Creating Topic Clusters

Search engine optimisation is aimed at increase ranking on SERPs, and you have to make happy many metrics before you can reach your goal. A webmaster or seo content writer has to create topic clusters from top down order or from a pillar page.    

Search engines respects and understand relations on Net be it creating silos in the directory structure or clusters in content. This accords greater relevancy to the topic a website is targeting and thus this strategy leads to fortification on relational search terms or keywords.        

In this methodology related or rather highly relevant content is clustered around a pillar page be that on a website of a blog.  The relationship is brought to live by internal linking. From the pillar page related secondary pages are linked using internal linking. 

Relevancy is a broad term, it is shaped by intent besides the relationships between or within a topic. Hence study the object that is the website or a blog and then do intense keyword research. Analysis plays a major role in website promotion and keeping the client and the engines happy.     

Besides increasing search visibility this content marketing strategy also increases ROI. In case of content marketing how you organize contents matters a lot and clustering in one way to enhance your efforts. 

For search engine optimization content creation is a must if you are not a writer you can move towards technical seo which is more of a smooth delivery mechanism than a winning strategy. Well is does help in ranking on SERPs for example dealing efficiently with web core vitals and making a responsive site.    

External linking also helps using the pillar page on strictly topic related platforms using articles, blogs and visual contenting. This is one way of fortifying the pillar page and building authority in the cluster. You can accord a character to not only the pillar page but to secondary internally linked pages as well.

Topic Cluster On Website 

In a website the main page is the home which  carries a holistic definition of the topic. In most of the cases the pillar page would be the home page if it precisely defines the offering or the topic. But remember website itself is a cluster of internal pages. These are pages which are connected and under the scope of the pillar page topic. But within this too there could be a variance the pages could be sub related.

For Example take example of a Tea  Portal. The first or index page is usually an introduction and what is being offered. Then the architecture proceeds and the main or home page is linked to sub topics like:

• Organic  Leaf Tea
• Green Leaf Tea
• Black Leaf Tea
• Green Tea Bags 
• Organic Tea Bags

All these links would be on the main page  usually in the header. These pages are then further linked to sub pages:

Example Organic Leaf :

• Organic green leaf tea
• Organic black leaf tea   

Thus a well defined and three tier structure is emerging. This helps in fortifying the Home Page or in other instances an internal page with authority. This is a fine way of spreading targeted terms on different pages rather than bombarding home page with a huge load of terms.    

During external link building carefully choose to promote on content platforms using category which are closely related. This is the essence of link building. 

Clusters for Blogs

Unlike a a horizontal structure in website the blog is more on lines of a scroll down. Hence link closely related entries internally. This again will create authority pages and focus on relevant terms during promotion. Choose authority pages and promote them as you would a website using external linking.  

Link your blog to your website only if the content is well matched else leave it alone. Authority blogs are fantastic platforms for link building and promoting products and profession. If you use external linking on the blogs quite often they turn into spam blogs do not do it, use it sparsely. However interlinking of blog entries has no limits but than the entries linked in this manner should be highly relevant.     

Creating topic clusters is one of the preferred methodology in search engine optimization during a SEO Campaign. All your actions have to be justified within framework of white hat techniques, the search engines are evolving an no quick fire methodology will work.        

More on Topic Clusters for Seo

Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

Content Marketing : Use Visuals

 Visual Content Marketing

Content Marketing is literally producing large swathes of interesting and related contents using various medium like blogs, articles and sites that allow inserts in shape of images, infographic or videos. It is possible to insert charts and presentation as well.    

Why add attributes mentioned above to promote content or send a message? 

Well we have to consider attention span of the readers which on the Net is much wanting. Yes visitors to websites and blogs often skip through the content if they find it overtly verbose. This is often the case in case of amateur writers. Writing on sites should be precise and up to the point with relevancy being maintained all along.  Even if you follow all the good points of content creation many reader would still hesitate reading the whole. On Net people fade out fast and usually scroll or skip through contents. 

Some interested readers read like the lawyers search for the main points get the essence and that's it. But writers specially those into search engine optimization (SEO) and content marketing which is part of Digital Marketing wish that visitors would read all through. 

Hence we should add attributes that engage visitors in a write ups. They make the content quality based and hence authoritative. These are ideal additions to content wrapped link building articles as well. Example: E-Book platforms are most suited for content marketing and it is easy to add these attributes to the write ups.   

Adding Images

A picture is equal to a thousand words literally speaking. Yes in order to increase readability of a write up we would add relevant pictures that as a productive part add meaning to the content or further it. The images besides adding information also adds colors which is the best visual attraction and hence engage readers or potential customers. It is very important that images relate to the topic else they will dilute the impact of content. Optimize images make them light without losing the resolution. Use alt text to optimize them. Do not add image for the sake of it they should be related and convey what the reader wants to find out. 

Add Videos       

There are two benefits of adding videos in the content. One is adding an engaging medium and second is video promotion. Yes videos are more explanatory and nearly displace the write ups...well. That is what a good video should do. For articles highlighting products as brand advertisements, or professional acumen or a property and what not, videos add muscle to the write ups and bolster the content. They can be informative or explanatory as well. They are the right tool to engage and attract  readers. Visual brand promotion or product image/description, personal presentation on videos go a long way in enhancing online reputation. Videos are relatively cheap and easy to host. If you use platforms like YouTube or Vimeo or other company they can be easily inserted in write ups especially in blogs.    

       

Adding Infographic, Memes, Illustrations and Presentations  

All above boils down to adding additional but relevant information though less in text they nevertheless provide valuable comparisons, scalability, and picture speak without fail. These are a must in case of long form content where in detail information or description is added.     

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

There is More to Content Creation for Website

Content Creation for Websites 

The process begins at the white board stage even before the design has been associated. Getting to know the topic and focus on search terms is vital. Sit down with the owners and clear things out. You do this even if you are not the web designer. This sounds bit odd but you are basically doing content and keyword research which precludes first paint. 

The next step is to figure out the content pages, all should be relevant. Make a summery of the content pages and then move forward. The following step is to create the link architecture. This should accord due priority to important pages a top down hierarchy that links to secondary pages inside. And then follow up further with URL naming. All this is being done keeping website optimization in mind. In URL naming you  can use exact phrase since the importance has been diluted by search engines at least by Google. Rather go in for URLs that can be easily remembered.       

Then send the sketch of architecture, content pages and URL naming to the web designer, and if he is good at coding you will get lot of technical seo implemented as desired.    

Remember this is vital for a successful campaign. Start writing contents as per the sketch and keep sending the ones completed to the designer. It is important at this stage for contents to be focused on keywords which have been targeted. Each and every page keeping content spam in mind pages should be related but not similar no information should be repeated.  

After the website has been completely designed create XML & HTML Site Maps by generating it using the tool. Send the site maps to the web designer to be placed in the footer in each and every page. If this procedure is followed the website optimization would be a grand success. 

The contents should begin with H1 Tag above the fold using descriptive words which are important keywords as well. Only one H1 Tag should be placed. Few H2 and H3 tags should be used to decorate and to mark the paragraphs with adequate relevant headings. Since passage evaluation is going to be in place for ranking and indexing please accord weight to each and every paragraph and keep the contents unique test them using tools like Copyscape.   

Write naturally keeping keyword limit in mind and use descriptive and related terms/semantics which describes the topic holistically. Try to dig deeper with information or knowledge in the secondary pages each secondary pages being linked to the relevant main pages. Remember no repeat information! Adding attribute like videos and images should be utmost relevant with descriptive alt text. No using phrases in alt text to describe vaguely. Video and should should be well optimized  especially check their downloading. Attribute dimensions to images and keep them light weight but with high resolution.    

Also audit the new site check for mobile friendliness and web core vitals for enhancing user friendliness. Optimize pages using descriptive titles and description besides using structured language as descriptions for search engines to better understand your page.     

Keep content optimum do not over do. Resort to internal linking wherever required using proper anchor text which describe the page.  There should be call for action wherever needed.

Draw a clear picture of  what the website stands for and add contact or booking links on all pages in the footer section or even in the header, Add Adsense in limit or any other advertisement from which you plan to earn. Remember high traffic is a must hire a search engine optimization specialist and keep upgrading the site. 

Last but not the least add a relevant blog with regular entries as source of fresh content and an aid to increase the page rank or domain authority. Write blog entries precisely keeping good language and formatting on place. Make entries anecdotal or very informative that would engage the visitors and call for repeat visits.  

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teach digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

Using #Tags for Extended Social Media Reach

 Hashtags # & Social Media

Hashtags are precisely that #+tag or keyword also known as metadata tag. If judiciously and wisely used they assist in multiplying your social media campaigns be it content, image, video of  info-graphic. Your stories online deliver greater results by enhancing reach and attraction. Creating clusters and silos are not limited to the directory structure it is an analogy that works with vigour all along. In social media campaigns you cannot act like a passerby and let opportunities past. This is the case of most of old webmasters sticking steadfast to old regimen because they once landed with results.   

In search marketing there is a constant paradigm shift brought about by evolution in algorithms that perform multifarious tasks, the emerging social media and tools. Absorb quickly and you will succeed, hesitate and you will perish. The battle on SERPs is merciless and cut throat if you do not keep up better make an exit. On the Net all changes need to be closely scrutinized irrespective of forthcoming acceptance or rejection.      

In order to justify an action or usage the result or impact has to be analysed using tools provided by search engines or from external independent sources of which there is no dearth. Regarding this approach even assumption works provided you acumen and psychic nature (if any) works.  But research and analysis is unavoidable hence accord respective time. 

The emergence of  various social media platforms especially the blogs have added color to Seo campaigns and made them more impactful. This form of online marketing has resulted in increasing visibility and reach. Experienced Seos utilize the associated technology especially coding or keywords wisely to deliver  a greater impact on the campaigns for their clients and fetch results. There is  a wide spectrum of technologies and tools which should be used to deliver ranking on diverse terms and thus fetch success. The clients of companies do not measure your efforts based on labor they value the end result more having paid tor it.   

Hash Tags  

The hashtags help in grouping content based on theme and enhance efforts as far as topic clustering is concerned. They also promote a common cause by segregating content which are event based or topic relevant. For those who doubt users do click on these tags and visit the grouping in order to avail greater information about topics, services, organizations and what not. 

These tags are most active on popular social media sites like FB, Twitter and Instagram and they are dedicated to the platform in which they are created. Thus if you click on them you will get the grouping on that particular networking or social media site. They are populary used to promote blog entries on social media.    

Using term cleverly you can create unique hashtags in order to reduce presence of competing sites and increase visibility to the fullest. Common or popular tags are over saturated though they provide response which is albeit thinned out. Hence the effort is go deep down your vocabulary and do some research for tags that can be used in order to get maximum results. Brainstorm you tags for greater impact.     

This metadata is clickable on social media as well you can type in the search box to see the grouping.  This tags could delivers seo benefit if search engines use them as hints for understanding the topic relevancy. maybe in time to come the SE will use them as they use structured data?

How to write #tag?

Before the hash sign add keyword or word without any gap, punctuation and symbols. People also convert words or keywords between content while some prefer to add these metadata at the end of the content. Best policy is to create the ones which are easy to remember.   

How many tags can be used?

You can use many relevant tags but generally few are used in order to create the visitors focus. In social media  

Can you  register hashtags? 

Yes you can provided no one has? Visit this site Twubs of Hashtags.org to register them. 

Can you create hashtags for brands?

Yes use proper relevant words strategically important for this. 

More on Hashtags

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About Author

Uday provides affordable search engine optimization or SEO Services and Contents for Digital Marketing. 

He also teaches Internet Marketing in summers in Jabalpur in India his hometown. 

Uday is a freelance Naturalist and birder and mixes all vocations to make a living, 

He can be contacted at:

pateluday90@hotmail.com

9755089323