Before proceeding it is wise to acknowledge that company character/reputation is always associated with the brands.
Brand Promotion Online
During brand promotion on the Net using Digital Marketing strategy it is imperative to create a permanent brand identity through visuals and slogans in the first place. Slogans accompany the visuals hence they may be interpreted as part in full. There are some key features that visually represent a brand online. And they are all very important.
Visuals
- Logo
- Imagery
- Graphical Information: Charts & Info graphics
The three features used to promote brands online do tell a story and create an aesthetic impression without much use of words. Social Media participation is the key to successful implementation.
Logo aesthetics using the right palette and typography is a permanent feature of visual contenting online. Logo Aesthetic is capable of generating and empowering a strong emotional response a key factor in brand loyalty creation.
Imagery Campaigns using high resolution light images, and HD videos often associated with contents instill an image of the brand and the company. Though videos empower brands, they are the ideal virtual medium for propaganda and product/service information. A constant following online also develops favorable perception of associated products and services.
Slogans/Tagline
Copy writing plays and important role in a brand promotion strategy. The addition of few words can add to visual identity of brands. Catchy phrases or a simple message whence associated with a logo powers a strong identity which if consistent leads to creating a long list of believers.
Content Cohesion
Using visuals, slogans and content is a cohesive means of building faith in the Brand - if it is associated with consistent online reputation building campaign. The latter is a continuous activity using contents to describe the company, products and beliefs pointing towards ethics and a sound marketing policy without a fraudulent propaganda. These efforts end up in imprinting a strong company character in the customers mind and goes a long way in creating a favorable perception for products and services. This faith leads to a long term brand loyalty culminating in sales. If associated with sound company performance and reputation outside...the exercise does wonders for the company and enhances the prospects of future ventures and initiatives.
Role of Short Form & Long Form Contents
Publishing Contents on popular social media platforms like , ebooks, visual contenting sites and blogs in long or short forms (500 Words + -) is ideal for company propaganda and holistic description of products and services. Long form contents come into picture whence extensive details and company information is required. Content in story telling format is ideal to attract and retain readers on Social Media.
Although much depends upon readership and readability. Promoting contents using social networking sites and bookmarking enhances the base. This is where social media marketing comes into the picture and requires skills and experience from the specialists involved. SMM is an excellent means of providing product and service details as mentioned earlier. SMM is also good for new product/service launch or introduction whence compared with costly means provided by brick and mortar or land based services.
SEO or Search Engine Optimization
Not only the company website...the associated contents, blogs and videos need optimization in one form or other. Thus SEO is a comprehensive means of acquiring traffic online on productive search terms. It is a comprehensive exercise and an indispensable part of Digital or Online Marketing.
Invariably apart from aesthetic sense content writing plays a key role in not only SEO but comprehensively in Digital Campaigns.
More on Visual Contenting
================================================
Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links.
He also teaches digital marketing in his home town Jabalpur. He can be contacted at:
pateluday90@hotmail.com
09755089323
No comments:
Post a Comment