Understanding Digital Marketing for Business and Brand Promotion

Digital Marketing 

Holistic Digital Marketing as recent phenomena is a recent development. One of the main component is search engine optimization (SEO) besides many forms of marketing online this is Includes SEM which  is more of paid marketing using CPC and other forms on Google Adwords as well as on social media sites like FB, Twitter and LinkedIn to name a few. 

Digital Marketing is also known as Internet or Online Marketing and is the changing face of the cuber world. The nature of this comprehensive set of inputs is complex with primary aim of promoting businesses or brands in the cyber space. The purpose varies but main aim is to deliver traffic to website or blog increase brand exposure and convert the lead into goal. This exercise is also ideal for professionals who wish to create an online reputation and increase their practice or service.    

While poorly conducted campaign fizzle and create a bad name for this virtual marketing it is the proliferation of social media that has created a platform to create a big success and deliver. This also calls for intense involvement of professional seo and web developers. The website is the core focus and this medium outdoes blog which are important as well. 

Besides ranking the website on number of search terms which are relevant to the intent digital marketing also creates brand awareness using visual contenting sites like Pinterest and Instagram. Almost all social media sites created for networking help in the campaign delivering wide scale exposure and creating an online reputation. Blogging is also indispensable and should be included on regular using services of a good content writer. Email marketing can create immense leads for goal conversions and so will SMS Campaigns also the latter is done using smart phones.     

Not only photographs or videos nowadays info-graphs have become popular for presenting comparative or evaluating charts in websites, blogs and visual contenting sites.  How well an expert is able to saturate the web is important for creating leads and exposure. 

PPC is also one form of online marketing which is paid. Many companies and professionals resort to PPC Campaign in isolation or a stand alone campaign. This is a bad strategy as benefits of organic traffic are ignored along with brand awareness using visual contenting.      

Another advantage of virtual presence on SERPs is long term visibility as it is not subject to fiscal investment and hence expiry. High rankings on SERPs remain for a long time and if bolstered by continued search engine optimization (SEO) the visibility continues.  

Digital Marketing is cheaper than land based efforts or offline advertisement. Perseverance pays in case if virtual campaigns. Association with seo consultant and web developers is a must.     

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

Visuals Slogans Contents And Seo for Brand Promotion

Before proceeding it is wise to acknowledge that company character/reputation is always associated with the brands.  

Brand Promotion Online

During brand promotion on the Net using Digital Marketing strategy it is imperative to create a permanent brand identity through visuals and slogans in the first place. Slogans accompany the visuals hence they may be interpreted as part in full. There are some key features that visually represent a brand online. And they are all very important.

Visuals

• Logo
• Imagery 
• Graphical Information: Charts & Info graphics

The three features used to promote brands online do tell a story and create an aesthetic impression without much use of words. Social Media participation is the key to successful implementation.  

Logo aesthetics using the right palette and typography is a permanent feature of visual contenting online. Logo Aesthetic is capable of generating and empowering a strong emotional response a key factor in brand loyalty creation.

Imagery Campaigns using high resolution light images, and HD videos often associated with contents instill an image of the brand and the company. Though videos empower brands, they are the ideal virtual medium for propaganda and product/service information. A constant following online also develops favorable perception of associated products and services.         

Slogans/Tagline 

Copy writing plays and important role in a brand promotion strategy. The addition of few words can add to visual identity of brands. Catchy phrases or a simple message whence associated with a logo powers a strong identity which if consistent leads to creating a long list of believers.   

Content Cohesion

Using visuals, slogans and content is a cohesive means of building faith in the Brand - if it is associated with consistent online reputation building campaign. The latter is a continuous activity using contents to describe the company, products and beliefs pointing towards ethics and a sound marketing policy without a fraudulent propaganda. These efforts end up in imprinting a strong company character in the customers mind and goes a long way in creating a favorable perception for products and services. This faith leads to a long term brand loyalty culminating in sales. If associated with sound company performance and reputation outside...the exercise does wonders for the company and enhances the prospects of future ventures and initiatives.     

Role of Short Form & Long Form Contents

Publishing Contents on popular social media platforms like , ebooks, visual contenting sites and blogs in long or short forms (500 Words + -) is ideal for company propaganda and holistic description of products and services. Long form contents come into picture whence extensive details and company information is required. Content in story telling format is ideal to attract and retain readers on Social Media.     

Although much depends upon readership and readability. Promoting contents using social networking sites and bookmarking enhances the base.  This is where social media marketing comes into the picture and requires skills and experience from the specialists involved. SMM is an excellent means of providing product and service details as mentioned earlier. SMM is also good for new product/service launch or introduction whence compared with costly means provided by brick and mortar or land based services.      

SEO or Search Engine Optimization 

Not only the company website...the associated contents, blogs and videos need optimization in one form or other. Thus SEO is a comprehensive means of acquiring traffic online on productive search terms. It is a comprehensive exercise and an indispensable part of Digital or Online Marketing.   

Invariably apart from aesthetic sense content writing plays a key role in not only SEO but comprehensively in Digital Campaigns. 

More on Visual Contenting

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323