Avoiding Duplicate Content In Web Pages and Promotional Matters

 There was a time, whence search engine algorithms were in their infancy and were not capable of making out plagiarism. Duplicacy was tolerated to a large extent and websites and content flourished. This was not to be for long as the algorithms were evolving and inducting  filters and mechanisms to oust trash or spam

The effort behind filters like Panda and Penguin was to make out spam and duplicate content. These pages, off-page content, and blogs were expelled from SERP or completely penalized.  This was starting off a new phase and the search engine wanted to put the best results forward.

Unique Content Wins

The first principle that applies to good creation is relevancy. Search engines rank pages that are relevant and do not mention unrelated multiple topics. Thus, visitors on the search engines were getting unique information and not the ones that were proliferating the web everywhere. The algorithms are being developed all the time, and we hear about this as updates that they mentioned in interviews and news reports. The updates have become the talk of the time and the search engine professional always keep a tab on them and try to make out their impact.

Nowadays, there are many tools like the Copyscape and Siteliners that help SEO professionals, content writers, and website and blog owners make out duplicacy.

Visitors on the web look for unique helpful content and spurn duplicates. Google has recently announced this feature and they will follow and value content that subscribes to the guidelines. Most of the spam content is therefore being penalized and websites are being ranked lower.

Writing Best for Visitors

Earlier content writers were not focused on competency, they were just filling their creations with words that conformed to long-form content. They were making efforts to impress the search engines to rank higher and gain more traffic. This is not at all welcome the metrics that algorithms employ to enable them to measure the popularity of the content among the website or blog visitors. This applies to social media writeups as well.

Readability is also an issue hence learn to format your pieces well. Excessive use of tags is not good, especially the H1 Tag. Use bold and italics sparingly and create neat relevant paragraphs. 

Word Count Does Not Matter

No, the word count does not matter anymore and those writers filling writeups with meaningless words are being shunned. Hence make efforts to add useful and helpful information and links. Keep in mind even similar information or writeup though not spam does not work for ranking or attracting visitor traffic. 

Come up with something unique that attracts repeat visitors and negates the bounce rate. Bounce rate is a search engine metric that enables them to make out how long the visitors stay on the page. If the bounce rate is high, the website's position on SERP will go down drastically, and if a lot of fluff is present, it may be penalized.  

Content is King

This is the truth. But it is good content that is the king. With words and phrases, it is not possible to reach goal conversion. This could be through videos, memes, graphics, and photographs. Your pages and blogs should be rich in all attractive elements and placed properly. 

With new rules and regulations coming into the picture website developers and ad agencies should pay special attention to uniqueness.  All campaigns, be they for digital marketing or advertising should follow guidelines. If they fail if the central piece of attraction is not unique and attractive. Remember, the points mentioned in this blog post and follow them for great success online.