Avoiding Duplicate Content In Web Pages and Promotional Matters

 There was a time, whence search engine algorithms were in their infancy and were not capable of making out plagiarism. Duplicacy was tolerated to a large extent and websites and content flourished. This was not to be for long as the algorithms were evolving and inducting  filters and mechanisms to oust trash or spam

The effort behind filters like Panda and Penguin was to make out spam and duplicate content. These pages, off-page content, and blogs were expelled from SERP or completely penalized.  This was starting off a new phase and the search engine wanted to put the best results forward.

Unique Content Wins

The first principle that applies to good creation is relevancy. Search engines rank pages that are relevant and do not mention unrelated multiple topics. Thus, visitors on the search engines were getting unique information and not the ones that were proliferating the web everywhere. The algorithms are being developed all the time, and we hear about this as updates that they mentioned in interviews and news reports. The updates have become the talk of the time and the search engine professional always keep a tab on them and try to make out their impact.

Nowadays, there are many tools like the Copyscape and Siteliners that help SEO professionals, content writers, and website and blog owners make out duplicacy.

Visitors on the web look for unique helpful content and spurn duplicates. Google has recently announced this feature and they will follow and value content that subscribes to the guidelines. Most of the spam content is therefore being penalized and websites are being ranked lower.

Writing Best for Visitors

Earlier content writers were not focused on competency, they were just filling their creations with words that conformed to long-form content. They were making efforts to impress the search engines to rank higher and gain more traffic. This is not at all welcome the metrics that algorithms employ to enable them to measure the popularity of the content among the website or blog visitors. This applies to social media writeups as well.

Readability is also an issue hence learn to format your pieces well. Excessive use of tags is not good, especially the H1 Tag. Use bold and italics sparingly and create neat relevant paragraphs. 

Word Count Does Not Matter

No, the word count does not matter anymore and those writers filling writeups with meaningless words are being shunned. Hence make efforts to add useful and helpful information and links. Keep in mind even similar information or writeup though not spam does not work for ranking or attracting visitor traffic. 

Come up with something unique that attracts repeat visitors and negates the bounce rate. Bounce rate is a search engine metric that enables them to make out how long the visitors stay on the page. If the bounce rate is high, the website's position on SERP will go down drastically, and if a lot of fluff is present, it may be penalized.  

Content is King

This is the truth. But it is good content that is the king. With words and phrases, it is not possible to reach goal conversion. This could be through videos, memes, graphics, and photographs. Your pages and blogs should be rich in all attractive elements and placed properly. 

With new rules and regulations coming into the picture website developers and ad agencies should pay special attention to uniqueness.  All campaigns, be they for digital marketing or advertising should follow guidelines. If they fail if the central piece of attraction is not unique and attractive. Remember, the points mentioned in this blog post and follow them for great success online.

Internal Links for Website Optimization

 About Internal Links

Internal links are of two types text-based and image-based. Done properly, they are a major boost for optimizing a website and can influence ranking to a considerable extent. It also plays a major role in increasing the accessibility of web pages. However, like external linkings or inbound links, outbound links are contextual and could be subject to anchor text spam, so be careful. 

This may all look simple, but internal linking becomes a complex issue in the case of major portals. The activity prioritizes content and builds the correct hierarchy in the link architecture. Usually, in a site with good architecture, all-important content or utility pages should be accessible with two or three clicks, four at the most. 

These links could be placed within the content, in the sidebars, headers, and footer. They are instrumental in finding key content the user is looking for, especially in the case of very large websites which are often too complex to use. 

If you successfully create a topic cluster and link to a pillar page, the results are far better. But it would be best if you strictly stuck to contextual relevance. 

==================

Uday provides a search engine optimization service for digital marketing. In addition, he provides website content and content for authoritative links. 

He can be contacted at: 

pateluday90@hotmail.com

09755089323      

Website Accessibility: Usability: On Page Seo & Design Factors

Design & Content Guidelines 

Make a well defined link architecture using few H tags the H1 Tag being used only once. The font size, text to back ground contrast all should make readability easier.The font size used should be 12 preferable or more according to the design.

Whence writing contents use a unique language not copied from any source. Include words that people type to search relevant information in the Internet.

Use low weight but high resolution images labeled and added with the correct alt text. The height and width attributes should be in the place.

Write all important information in text especially headings since the search engines cannot read text embedded in the images. Label each block of content for visitors to know what they are going to read about. 

One of the important factors in on page optimization is website accessibility.  This is applicable to both the users and the search engines.

The configuration of robot.txt file is important this will help keep the less desired pages from search engine crawls while informing them of important pages.

Certain scripts may not gel well with browsers and different form of machines like Ipad etc.


Check whether server is well configured. Use the DNS Check Tool:

When you conduct a ping and trace route test the load time should be less then one minute. The less load time means your website is comparatively faster than many websites.

Mobile Friendly 

Use the view port meta  to make the site more friendly. Place reasonable distance between the links and use the font size as stated above. Above the use of flash and heavy images.

Use rich snippets to best describe your website to search engines. The structured data use should be limited and at present is restricted to  products, reviews, events, local business, videos and software applications. 

For better understanding read guidelines set up by search engines such as Google Guidelines