Researching Keywords & Contents A Wise Approach

Though using keywords tools are the regular means of finding the important search terms, it is usually a bad experience since the extensive one's are paid. The best solutions for making a list of useful terms is to study the topics in books, letters and the SERPs literally speaking. 

With the complexity of ranking algorithms there is no possibility of coming across magical search terms that would invite tons of organic traffic. It is best to list a large number of terms which are long and semantic in nature. This way you will sideline competition to a good degree and rank quicker. In the contemporary period ranking on prime keywords is nigh difficult and if your seo practices are good you even then it will take a long time to rank.

Will your client wait that long?    

Hence understanding the topic is most important...if the contents of the site have been already written. Else understand what the client wish the site to be about, and then first write contents naturally using a good mix of semantic terms and proper ratio of prime or exact terms. 

Besides understanding the topic thoroughly take into accounts the trends and demands that surrounds a topic or a product. This will fetch you closer to the right content, and surely right search terms will emerge. If you type the terms from the list you have made and query them on SERPs you will deepen your list with more discoveries. Remember your site will only rank for terms that are relevant as shown by the content on page. Trying to rank on words and phrases outside the purview of onpage contents will be a meaningless exercise. The contents should be pointing towards words and phrases and you can rank only on these and the semantic of course. Do not waste time on high ranking phrases if they are not relevant to your contents. 

Hence first most important task is the focus on contents...are they written suitably to what the website means to deliver. Accuracy is a must in the write ups done naturally...do not write for the SE's. Good contents can be delivered only by a good writer who understands SEO very well. At the same time he should have the capacity to research. What I am putting emphasis upon is that contents and keywords are intertwined and the latter should have a diverse profile. Relevancy is what explains the engines better about the topic else a confused status means very poor ranking on SERPs.    

If you are promoting a hotel website then besides the hotel terms you can rank poorly on resort and lodge terms. Ranking on related terms may be weak but they will accord you a proper mix of terms for links to be used as anchors which is imperative. Simply put  you cannot go on using a term for long in anchor.    

Hence deep research and study of the topic is a prerequisite for discovering search terms. And then these will play an important role in the whole promotional strategy. This is a make or break activity so be on alert constantly. Throughout the search engine optimization campaign you should be discovering new words and phrases which are relevant. Focusing on wrong terms will certainly lead to failure and client dissatisfaction.   

Extensive research will also help you on Adwords campaigns albeit their keyword planner would of great assistance whence paid search factors are taken into account.

====================================
Uday teaches Internet Marketing in Jabalpur
He provides website contents in English
He provides Internet Marketing Service 
Contact: pateluday90@hotmail.com
9755089323