Google Analytic Features - Acquisition

Google analytic is a web tracking system with interesting features that offer analysis and inference regarding the  traffic that the website accrues. Recently like always updated features have allowed users to come to better conclusions as to how their sites get traffic and what steps should be taken to further the efforts. 

Web tracking systems are useful for website owners for achieving a more focused approach towards online marketing using the insights so derived. The metrics keep on changing for better data assimilation of the demographics. Some of the feature heads or reports are as follows:

Setting Up Goal: Already discussed in previous entry.

Acquisition: This feature comprises of  sub divisions in order to get respective data. 

• Overview - ABC Metric 
• Channels
• All Traffic
• Referrals
• Campaigns
• Keywords
• Cost Analysis
• AdWords
• Social 
• Search Engine Optimization.

ABC: Acquisition Behaviour Conversion Cycle overview informs how you accrue traffic and from where, how the users behave once on your site and who eventually converts. 

Channels enlighten you about the route the users have taken to land on your site. These routes could be referral, direct, organic search from the SERPs, direct, Adwords, other paid search, messaging or from social media.  

All Traffic is important since it helps evaluate the primary source of traffic. This subsection settings deliver the report of the biggest traffic sources, Visit details, New user arrivals by percentage and total number. You also get to know the bounce rate which informs you the time spent by the user on the site and the average of durations, then visit per page or pages and your conversion goals for each source. These same statistics are shown in All Referrals section minus the arrival from organic and direct sources.  

Campaigns the reports here provide an account of traffic obtained and information through other metrics by paid search campaigns like Google Adwords. 

Keywords information on keywords used for organic search is minimal. But more elaborate information can be obtained regrading keyword employed in Adword campaign.   

Cost Analysis is in beta stage and will be used to deliver data on paid campaigns.   

Adwords the reports offer enhanced data on Adword Campaign regarding the bids, destination URLs, keywords, placement etc. It is necessary that you connect Adwords with Google analytic to avail the data.

Social this metric is to gauge performance of your social media activities.

The Google analytic code is implemented in all pages in the head section.
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