Keyword analysis, and then making a list of search terms is an impertinent task else right in the middle of SEO Campaign you will end up with two left feet.
Seo engineering is a must, if your client offers promotion of site which already has contents. Before editing the contents you must first analyze the site fully. What exactly is it offering or speaking about?
If you are going to write the contents then create a content sketch, confirm with the client...then making a profile of terms will become very easy.
Once you have come to conclusion as to what the website is about, edit contents with possible addition of right phrases if deemed fit. Though keywords crop up in the contents naturally... but anyway if the contents are well explanatory the presence of search terms need not be there.
Anyway people like us will add the terms as alt text. On a webpage keywords are added naturally in the title and meta. Even the URL naming should be done using related phrases. With semantic indexing in place your well written content sums up for a keyword and helps search engines understand what the page is all about.
Anyway as mentioned above the terms and sentence in the title should be explaining the page in right context. What the page is all about?
Keyword research is required since whence building backlinks you will have to use a plethora of terms which are closely related. Often natural link building takes place for useful websites which brings in variations in anchor...but be careful the natural linking for popular sites may contain repeated terms which is a potential for disaster as your site could be penalized. Hence term variation through your anchors will dilute such potential anomaly.
Link building is a must, for quality links create them in contents sites which are published after editorial scrutiny. Such contents apart from creating an authority will also invite referrals which provide a necessary mix of traffic and are a great potential for web saturation. Hence take the "nofollow" sites seriously for content publication like articles, blogs and promote site on nofollow directories because they are safe. Create as many referral as you can for direct leads.
In order to analyze related terms or phrases you should first take on a deep study of the topic. Chalk out the purpose of the contents and logically make a list of keywords. For example when you are promoting a tea site..it will contain pages selling various types of leaves - organic, green, darjeeling, white and black tea. So if it is an eCommerce site you have list of natural search terms:
- buy tea
- green tea
- buy green tea online
- buy tea online
- buy Darjeeling tea
- Darjeeling tea
Thus from the site you can draw a list of terms to be used as anchor. Deeper understanding of the topic leads to further discovery of related terms which can be used in anchors. :
- Certified Darjeeling tea
- CTC Darjeeling tea
- buy dust tea
- buy loose leaf tea
- buy black tea leaves
- buy organic black tea
- buy spiced tea
- buy chai tea
- buy masala chai
- buy masala chai dust
Your repertoire of terms will increase as you study the topic further...this you will do anyway for creating contents.
Another source of analysis is the Google keyword planner which is available on full scale for its Adwords clients. There are many other tools which are mostly paid. These will give you an idea about how clients click on popular terms.
What's Trending
Another important activity you should indulge in is to study trends. Keeping a tab on trending is important to discover contemporary customer demand. Hence in recent times iced tea and organic varieties are becoming popular so add them into your list.
But keep in mind your keyword profile should be strictly relevant for if the site is not selling iced tea then exclude those worlds from the list.
Other Sources of Information
Do not seek information online only, read books, find related information in food journals and magazines, newspapers anywhere. Visit a library and dig for greater information. Be innovative in the research work as well.
Meet industry experts talk to them or communicate with them. Become part of online groups or communities interested in tea or related topic. Join hot beverage forums.
Targeting The Site
Targeting the site for high rankings on SERPS strictly in relation to the contents is the right technique. Use contextual terms in your content naturally and sprinkle very low density of chosen terms if you are a stickler for old promotional techniques.
I think after Google bombing the search engine response to search terms has become strictly closer to what the site contents are about. Hence keep you list within the range of the topic.
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Uday provides SEO or Internet Marketing Services in Jabalpur
He also writes website contents in English.
Uday teaches Internet Marketing in Jabalpur Classes
Contact Him: pateluday90@hotmail.com
MOBILE: 9755089323
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| Author Uday Patel |
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