Content Writing : Long or Short Form?

Digital Content Marketing Media

We are discussing here pros and cons of forms of digital publications both for readers and the search engines. This write up aims to heighten response of contents meant for digital marketing.  

Contents are the most desired and effective means of social media participation. They should convey the right information or message to the readers who find them on the web.  Basically short or long form of write ups are created on blogs, article sites and visual contenting sites. Other frequently used media are the press release sites and online publications like magazines and news letters.  Company and private ownership portals also publish solicited contents but quite infrequently. Those in to outreach should keep looking for such opportunities and contact the publishers timely.  

Publishing Medium Styles & Formats

The main target of articles, blogs or a visual contents are the audience tuned and hitched to one topic. This is the first nature of content creation it should be well focused and topic oriented. This applies mostly to blogs which are topic oriented. In case of articles and visual contents they can be published pertaining to diverse topics on publishing sites. The eventual aim to find and oblige readers with informative contents. Reader would love to arrive at extra information that would enhance their knowledge and this is the purpose of internal linking as well. Website content writers should keep this aspect in mind.  Remember you will be publishing on diverse platforms on Social Media and hence versatility as writer counts. Keep in mind the styles preferred before you solicit. 

Seo Purpose

Contents with links are used for SEO purpose or search engine marketing. The linked one are also  good source of referral provided the write up generates viral traffic. Remember links are not only for SEO purpose they can also extend information is the object page is relevant and trustworthy. 

For SEO purpose the all contents should be indexed and ranked high for them to generate high traffic and benefit from user response. This can happen if the post satisfies algorithm metrics and thus is able to rank high on many search terms. 

Another SEO purpose a  well written article can fulfil is natural linking which is highly valued for ranking. Contents which contain intense and relevant information, are interesting reads and find visitors who would like to link it to their site for frequent reference. Thus write up which are naturally linked or pass through editorial scrutiny are favored by search engines.  

Pros and Cons

Though we assume the above attributes are most likely to be found in long form content this is fallacious. Apt up to the point condensed or short form content can equally solve the purpose. Hence those advising web masters to write long form content all the time are not being honest. Quality outweighs quantity. 

Long form content though appealing to the web masters because of prevailing propaganda are not without pitfalls. Let me state the negative aspects first. There are many traps that could hinder content performance if not carefully avoided. Read on....     

Readers have short attention span in the cyber space and are likely to skip long form articles and blog. This can happen less in case of visual contents since the images and videos can keep the reader hooked. In case of former the write up may generate a high bounce rate thus spoiling the chances of reaching the top of the SERPs. 

Long form contents if properly written are more likely to be found quickly by search engines. They are more likely to be linked and generate high traffic. They are ideal for online reputation building.  

Add Attributes

In case of write ups with visuals, the long form with images, info-graphics and videos may keep the readers hooked but the sheer length can be discouraging.  Adding attributes makes an interesting read. Always  add relevant attributes that enhance information or clarify the subject. Hence videos pertaining to basics and advance knowledge/technology are most liked.       

Pit Falls

Writing at great length could lead to repeat information, could dilute equity and the verbosity could make the visitor lose interest, and hence lead to high bounce rate which is considered as negative metric by search engine algorithms. 

If you read guidelines of publishing sites with high editorial scrutiny you will find this mentioned. Please do not repeat information. This means avoid repeating sentences and paragraphs even if they are in disguised form usually with help of synonyms. Even sentences with differing structure but with similar meaning should be avoided. 

So whence you decide to write long form please weigh the consequence of an unprofessional job as mentioned above. Write only if you have lot of information to convey and then too do not extend characters just to please the search engines. Naturally written long form is the key. Sit down to write what you wish to describe and do not count characters. Do this only if the publication sites ask for - no less than one thousand words☺☑   

Thus if you wish to oblige the publication site, do not repeat, rather add more information obtained through extensive research online or offline. It is often better to create content on topics in which you have sufficient grasp else do extensive research. Seo content writers may be required to write on diverse topics and research is the best option to create articles and blog.  Do not plagiarize!! Read materials and get familiar with the topic and leave the rest to your style of writing and command over it. 

Proper Formatting 

With long form formatting is imperative. Readers should know what they are going to read next. Sub heading tags tags and paragraphs become important for the long content. Careful structuring does not mean formatting alone the write up should be hierarchical. What comes next? Think before you publish rearrange paragraphs before final publication becomes irrevocable.    

Some reader may like to skip section clear headings will help them reach the relevant section.  

Final Draft

Before publishing please keep the above factors mentioned in this blog article. Let the write up be natural, if it extends to become long form well and good. Generally a long form content would touch 2000 and more words.  Think before you create content.

Contact Me For Seo and Content for Digital Marketing! 

=============================================  

Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

Find Out Content Marketing Types and Ideation For Being Persuasive

Contents for Digital Marketing

Content Marketing is a buzz world in the modern paradigm that has created a tussle between various methods of promotion. Basically we think of content as large assemblage of words in form of a press release, news, article and blogs. But we are limiting ourselves here. 

Content Marketing is also few lines jotted down on Twitter or LinkedIn...even an info-graph, a meme or a video  carries content. Being an indispensable part of Digital Marketing, it plays a major role in lead generation especially in inbound lead generation. It can lead to successful marketing and achieve goals if the write up is persuasive enough. This means every content writer should be a good copy writer as well. 

Few words, or short form and long form content if written well are enough to satisfy intent or change intent using persuasive terminology. This is the purpose of content marketing...achieve set goal, be it for transaction, brand/company publicity or creating a positive repute for professional. Whatever!

Persuasive Sales

Conversion is persuading another mind to literally convert into a client,  a brand loyal or frequent purchaser. 

Does persuasive selling fill you with guilt? Well if A does not sell or convert B will. This is cut throat competition. Persuasion is not at the cost of a person's ability to think and judge it is more of elaborating the truth. You are not bedazzling the customer with a strong burst of light you are only expanding his vision.  But delivery is important else you will lose reputation. You cannot survive in social media sans reputation. If you are writing for the clients speak the truth - no false promises.         

You can sell dark glasses to a blind human. If you elaborate the fact that they do prevent infection. Yes eyes of blind people are not impervious to microbes or dust. The dark glasses also alter the presentation of a persons who cannot see.

Ideate! Think Content!

When you wish to tackle different intents you need to ideate. What to write and how to? Ideas are bread and butter for a writer they come through perception through your sensory apparatus. What you see or hear. What you read! What you think! Being active here means no writer's block.  

Ideas do not spring in a void. They emerge from our perception and awakening. Since ideas are related with the truth you should be alive and kicking to generate content based on a spectacular idea. What will engross readers? What will change or fulfill intent? And more specifically what is the trend? 

For Digital Marketing the best ideas are had by scrolling platforms like Face Book and LinkedIn to name a few. Besides keeping you contemporary these social media platforms are flooded with contents and these can become source of a new idea. 

Is this literary stealing or day light robbery?      

Not necessary gaining an idea is not copying contents it is not plagiarism. Never copy contents!

Reputation Online & Conversion

Content is like one sided conversation where you have all the ears without interruption, hence it should be more effective than a sales man's discourse. Not necessarily the sales man's voice and personality is his USP and in case of a content writer it is the reputation that he has built up online. Reputation arrive on the Internet by being honest and persistent. It cannot be built overnight.       

You should be answering questions like a salesman would. You have to be descriptive but not verbose. And there should be call of action at the end. CFA can also be present in company blog content which are generally descriptive.  You can convince blog readers to be part of your clientele or become a brand loyal. There is no end to what good you can achieve using the written word.   

Keep Writing! Specialize of Diverse!

You can specialize on one topic or write with clarity of diverse topics. Generally digital marketing  companies seek writers who are diverse. But niche service providers will certainly go for specialists that belong to their niche. Decide and groom yourself. But keep writing.  

Contact Me For Seo and Content for Digital Marketing! 

=============================================  

Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

White Hat Seo for Ecommerce Sites: Must Read

 eCommerce Portal Optimization

eCommerce sites or portals are usually large, they sell long list of products online. These are intensely designed and are capable of according a three dimension view of the products being sold. The portals maybe dedicated to one company or may be marketing hundreds of products as in case of Amazon or Flipkart to name a few.  Secure online payment systems facilitates instant payment which is the mainstay of purchase on the Internet. Online payment is a boon for both B2B or B2C business since instant purchase becomes possibly. For the eCommerce company secure online payment systems or electronic fund transfers attract a large number of customers and the instant purchases help in augmenting the turnover.       

Coding

In the back drop or back office a large number of programs facilitate display and transactions like the content management systems (CMS) and inventory management platforms but these are not subject of search engine optimization their function depends upon the technical service providers which keep the systems running.   

Taking into account a mid sized eCommerce website the search engine optimization needs intense involvement by webmasters not only because they are large but the complexity of site design needs thorough understanding of the platform.

During website promotion most of the optimizing techniques applied are the same as in case of smaller websites but here the work load quantum becomes four fold. Though the basics remain the same a major impediment can occur during indexing if the robot.txt file is improper hence regular check on the search console is mandatory. Any instruction regarding indexing and caching should be carried out expertly. The search console facilitates in discovering as to how many pages are being indexed and this has to be followed using the corrective path. Most of the time the scripts on boards are the cause of this malady and removal usually helps in indexing.   

Use of  response codes 301 and 404 should also be kept into consideration as there may be structural changes in the portal time to time especially if the product list is long. One should avoid using absolute link pathways since they make the pages vulnerable to infectious elements. Using a relative path is much safer. 

Google Tools   

In eCommerce site the website architecture need follow a smooth path or create a funnel which takes the visitors in such a manner  that he encounters desired products without too many clicks. You can check this in Google Analytic. This Google tool becomes imperative in case of eCommerce portals not only to realign the architecture but also to understand many dimensions of product pages that influences the buyers. Demographic details in the tool will help in gauging the characteristics of the audience which is very crucial in understanding the demands and thus the trending. Understanding market dynamics using this analytical tool leads to better grasp of audience profile and desires and thus higher sales.         

The analytical tool is also of immense help when an Adwords program is on going the analysis of market dynamics makes better uses of implementing the terms being selected and placed for bids. This tool is indispensable for running PPC Ads. If used expertly primary and secondary dimensions along with many variables facilitate accurate picture of  demographic factors in play. Using various sections we can also discover indexed pages and their popularity. Poorly developed pages can lead to low ranking on the SERPs hence this tool is vital to gauge the characteristics of a page.     

Website Aesthetics & Essentials  

The pages have to comply with search engine guidelines in order rank high on SERPs. The page essentials are unique descriptive contents. Please note anomaly may arise whence we use CMS and lot of pages will turn up with similar product descriptions, titles and meta tags. This has to be rectified by the web designers upon instruction from the webmasters. Unfortunately some website owners do not understand basic of search engine optimization and the SE guidelines. Even page contents often carry similar paragraphs which dilutes their authority and can get them penalized by search companies. These are actually on page factors which should be rectified before the off line campaign begins. Contents should be descriptive as well as persuasive in order to make the visitor spend time on the site and eventually make a purchase.    

Image optimization in case of eCommerce sites is very important since they have to download fast and without a hitch. Compression works fine but it does take off the sheen from the image hence light weight images should be obtained right from the start of product photography. The quality should excellent and the pictures should be true to real life - no cutouts will work mind you. These factors play an important role in conversions while the visitor is onsite.  In an eCommerce site there are no quality concessions be it in design and development or optimization usually designers and webmasters or seo consultants charge higher. There are no cheap solutions online.   

Site Search & Ranking Metrics

Implement product search through a box on each and every page. This facilitates quick access to product line. Remember visitors are impatient online and like to skip through whatever arrives belatedly or does not appear to be of standard or quality. Fast escape from web pages will lead to higher bounce rates and spoil your ranking on SERPs. 

Web Core Vitals 

Take assistance of the known web developer in order to make the site responsive since product search on smart phones is the norm these days. All vitals should be taken care of so as not to mar the user friendliness or UX. Heavy images, hindering scripts all impact website download or stable experience for visitors. Remember bounce rate is one of the important metrics used by search engines for ranking thus higher the bounce lower the rankings.     

Site Maps

Use both HTML and XML site maps, the latter is for search engines while the former is for humans. The sitemaps have  to be frequently updated visitors also use them for accessing pages or products they like to seek. The maps should be placed on each page. 

Add Structured Data 

This is one aspect that all search engines like Yahoo, Google and Bing are able to factor well using their algorithms. Sometime content is not able to elaborate properly the details of company or establishment this is where structured data place in the <head> section helps for better.   

Off Page Optimization 

This can be a laborious exercise. Place your site on GMB and local directories as well as create quality back link for each and every page. Please use quality content to create links since many will have to pass editorial scrutiny before being accepted by search engines. 

Although content wrapped links are the best but nothing like the site accumulating natural links. This will depend upon the website contents besides other attributes and finally the site usefulness or utility on SERPs. Links are useful as referrals as well and for this you should set up a campaign.Create Pages on FB and LinkedIn and promote them actively. 

Promotional Techniques and Social Media Participation  

Do not submit to directories or resort blog comments. If you come across niche directories use them rationally. Forums can create authority as well within the scope of guidelines else you will be banned from the site. Social Media Profile links will not offer off page seo benefits but SM participation will yield riches by increasing popularity of the site and reputation.  Regular blog inputs and visual contenting will be of immense help. Remember duplicates and copy cats are no no. If there is a company blog relevant to offerings it should be linked to the eCommerce Portal. 

Hosting        

Stable hosting with advance security features is a must. Frequent outages is a characteristics of poor hosting.  Gauge  the portals space requirement and the good enough bandwidth before finalizing a package. The bandwidth for high traffic websites has to be frequently enhanced.  

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

Type of hashtags

 Hashtags Types 

Often used for online marketing hashtags simply collect contents, images, graphs and videos it. This a good way to show the work you do in a platform the #tag has been created.  There are many hashtag enables social networking site where you can use these tags in order to assist in finding what your doing under one tag.   

Among the most popular social media sites where you can use this is You Tube, Instagram,  Pinterest, FB, LinkedIn and Twitter. These tags should be relevant to the topic and should be used without spamming they should be precise as well #webdesignarticles #seoarticles, #gamingarticles  etc. More descriptive tags will find more visitors because of less flooding. It you just create #article your entry will drown in the sea of tags. So be specific. There are emerging many types which people have started using on the sites mentioned above. The #tags are clickable or you can paste them on the search column to search what they are offering.

For Brand    

These obviously carry the brand name after # and this is the best means to collect contents and attributes relevant to the brand. This will accord greater coverage to many aspects related to brand or Company and increase exposure online. They can also contain the company's slogan or point to a niche product.  

For Events 

You find events that have National Impact or  local tags that carry or details. #Worldcupwinners and #WBCElectionresults #christmaspartyYTCA. You can also promote contests and giveaways. 

Awareness

Use the awareness tags to spread message or guidance or tips whatever. 

#newdrivingrulesIndia 

Trending  

These are focused on happenings #worldcupfootbal2222. The trending tags can get your product a massive exposure if you publish something related to the trend becoming popular.  Trending tags are popular on social media sites as well and you can join it using relevant content or attribute like like a photograph of World Cup Football 2222. Post the image under the tag mentioned above.

More and more innovative hashtags are merging and number of platforms that accept them is increasing as well. A good marketing strategy could be shaped using them.  

Read More on hashtags

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

   

Image Optimization ; User Experience & Responsive Attribute

An Image on Web

Most important visual elements are images that adorn the web page, blog entry or forums and comments. The pictures act as extension of text or content. Another aspect of photo inclusion is the pleasing note that an image may carry. They can act as mood builders which will attract visitors and perhaps turn them into repeat visitors.  These attributes please and excite or put at rest our mental faculties. Take for example a tiger picture that is so well composed...it excites or a landscape picture with soul in it will put your mental faculties at rest.       

Sun Rise

An image inclusion in a personal album differs from the exercise to include it in a website or a blog. While the photographs in personal album are included by insertion or by sticking, that in the web page is done using HTML or other coding language to embed it.  

Image As Utility 

On a web page pictures appeal, but they also act as addition or extension of the contextual text. The act of adding or including case of amateur web developers is at a nascent stage. Site owners web designers add them to their creation mostly to complete a formality ignoring the visual appeal or message that it could carry. Most of web development companies providing cheap design and development do not have the wherewithal and will to  add visuals using the criteria mentioned above. This also applies to content  creation in which image acts as compliment. Poorly written contents will mar the impact of the best images. Yes the relation with contents is reciprocal and semantic. 

Image Optimization     

When embedding image in a web page or blog make sure that the naming is SEO friendly and is compressed to write size using Image Compressing Tools like Squoosh or Adobe Photoshop. This is necessary to comply with the web core vitals and thus enhance user experience. Other tools that may be used are tinypng and Online Image Compressor. 

Tiger Photo

Do not forget to add a caption in order to further explain its inclusion. According dimensions to image on a web page is important. When  height and width are mention it helps hamper slow download, as the text downloads irrespective of the picture if the later is slow.   

Naming is important and the keyword used should hold relevance with the contextual paragraphs and add to the topic concerned. For example on a hotel wen page alt="accommodation" works fine and so does alt="restaurant" but if you add alt=fashion model it may not be contextual. Hence adding images and optimizing them is not just a formality it has to be done with alacrity mind you...    

It is necessary to check how the image affects download speed using the google download tool. Neglect in this aspect would lead to a bad user experience which serious website owners would not wish for. 

Image  Search 

Like voice search image search is very important and part of search engine optimization but most developers and web masters ignore it completely or take it in a lighter vein. Never proper image optimization can be a good visual content exercise and help in brand visibility as well as good means of referral if a link points to it.     

If you plan to uses pictures as visual content campaign on Instagram or elsewhere do not forget to add hashtags which hold relevance to the topic. 

Searching for Right Photos 

Best option is to photograph relevant images yourself or hire a professional photographer who understand the subject matter very well. If this is not possible ask a friend photographer to donate. Else resort to free image resources online like "UnSplash" they can come up to expectations. If fund allow you can purchase the right image from stock photography sites like Shutterstock or Adobe.  

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

           

Marketing on Social Media: Twitter - FB-LinkedIn

While the social media providers pay more importance to paid PPC as means of revenue generation for their survival there is always an option to widen your follower base and create a reputation. The reputation is about your business abilities hence the business, your professional skills and hence your professions, artistic excellence hence your art and so on.   

Those with strong finances should explore possibility of paid Advertisement on Social Media platforms. PPC is pay per click hence you only pay whence a visitor clicks on your Ad. Other modes are pay per impression depending upon how many times your Ad appears or rather displayed on given keyword.  

SM companies provide with extensive reach and high degree of conversion if you advertise through them...but not necessarily, there have been dismal failures of Ad campaigns going wrong.. These platforms are easy to use for advertisement on lines of Google Adwords with little twists and turns. 

Bring out cash (pay online) and use them for response what you have as a goal for your brand or company etc.. You can fix budget and thus stay within limits of financial capabilities. You can also conduct large advertisement campaigns but after a trail run I advise. 

If  you do not have the necessary financial budget or extensive Ads are not viable than earn reputation online. This is a grind but you can add inputs on day to day basis. This is where online or digital marketing becomes greatly complex and requires skills and physical indulgence.  

If you promote yourself, your product line, profession, brand, business all get the benefit from the reputation you create. Since on platforms like Twitter  and to some extent on Face Book large scale content creation is not possible, you can highlight blogs pertaining to your profession, product or service. This is the best media for promotion on the Net. Large scale penetration is required and this is a consistent grind. If you are enthusiastic about social media marketing this is grind no more.                    

Nevertheless you can also publish videos, images, reviews, testimonials and articles published elsewhere pertaining to you or your business/services etc on these social networking sites mentioned here and on more articles. This works fine as well so you have  many options. Before I polished my writings, I would do the same whence the Internet was in a nascent stage in the nineties.    

If your activities are regularly published with good intent and not spam you will become popular among your followers and more may follow with increased presence online. 

It is important to follow SM guidelines, and respect the restrictions while publishing. Twitter allows 2500 tweets containing 280 characters a month, while FB restricts you to only 5000 friends and family members hence choose wisely. LinkedIn is more professional part of it being a job site. Publish your credentials and your professional work as articles or links there to garner long list of connections. Learn to create pages specific to the niche and promote them intensely. All these aspects are applicable to many emerging social media platforms so keep discovering more and more to widen your base and hence your efforts. 

Intense online activities in one direction or one topic will streamline your followers and more may feel like joining you. In online platforms it is necessary to create a robust base of followers who may further push your efforts or start using your services as well. This comes about by creating excellent contents and by publishing them on regular basis.  Creativity wins laurels remember. 

If you do not have the time to do this higher marketers like me and get your work done. This is the way digital marketing campaigns are created and run by experts with good content creation skills and understanding of social media.  

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

           

A Back Link in The Cyber Space: Use and Misuse

About External Linking

Every aspect of website on page and off page is user experience. We do not visit the cyber space to change our clothes; we dwell in the vast space for seconds, minutes and hours and in times of Covid 19 perhaps for days. The visits are based in our intent but they excite our sensory apparatus - this reasoning is without any doubt.  For most visitors the virtual word is not for an escape or a an addiction, it is like exploring an island an intent oriented approach. 

Next Gen Evolution

Every given moment people wish to seek new discoveries and experiences. Perhaps static SERP with same keyword response again and again will become a negative experience devoid of thrill of discovering something new - an information panel that rotates may be the next gen evolution. This may happen in near future in order to make search results dynamic.  

Backlinks Regulations & Metrics

When the search engines began to discover websites and blogs, they relied on links and associated search terms on board for ranking purpose. They still do. 

Back links besides internal links are pathways of invaluable discovery. This experience has become better with  regulatory measures that have set in with the "nofollow" HTML instructions inserted within the code. This is to inform search engines to ignore the link or treat it partially for extracting information but no authority to be accorded. This has to be in place, for links are part of the cyber space which relies on networking and they serve other purpose as well. Even in excess, they provide access to information and may transform intent upon switch to the next page as well. They are excellent means of  creating referrals and saturate the web with website presence at the same time. They should never be misused. 

Content Wrapped Links 

Content wrapped links provide valuable information about the nature of the source as well as the forwarded page especially as regards the associated words. They also encourage content creation and enhance use of attributes like videos, inforgraphics and images. They are indispensable for search engines as well as the visitors. On many instances like in case of internal connect they encourage stay on the source besides making it more interesting or useful. This form of connect is between pages of a website or a portal with the aim of making the architecture and hence the user experience more fluid and rewarding.   

Ranking Metrics

The search engines now include plethora of metrics in order to index and rank a web page or a blog entry. Unfortunately back links as a metric received a bad reputation whence the black hats started to manipulate the ranking algorithms on similar lines as they did with keywords on page and off page. But search engines follow and evolutionary paradigm and continue to create fences around them that takes care of spammers. 

Links Are Evil

The perception has not changed especially in the mind of some editors who perceive every attribute that interconnects pages as spam or ill conceived. They are not to be blamed since the reputation garnered by the attribute has been blackened due earlier indiscriminate use in order to manipulate the ranking algorithms. Thankfully this has been taken care of, and one of the most active ingredient to keep the networked space alive has been given a life.         

HTML Code

How a link is created manually using HTML code. See the example below:

<a href="URL">anchortext</a>.

<a href="URL" rel="nofollow" target="_blank">anchor text</a>

The coding is diverse done for various purpose. You can read more below:

Link Anatomy

Building quality or authoritative links is the essence of this networked space but is also important for search engine optimization or SEO. Webmasters use them in their campaign and if they are honest nothing like it. Those with editorial scrutiny become valuable for SEO and the ones naturally gained due to usefulness of the web page become more valued for ranking purpose. 

Link building is for diverse reasons as explained above but the webmasters should pay attention to search engine guidelines and to other aspects of page quality as well. User experience (UX) is supreme and the page loses its content value if the experience is in the negative.    

Although local listing is highly valuable avoid listing to SEO friendly directories until unless you can list the site in a niche. Forum and blog comment posting have been degraded almost to the level of "nofollow". But they may have some usefulness but this should not be for spam certainly. Even guest posting on blogs should use the "nofollow" attribute in the links.         

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323