Featured Snippets or Rich Snippets

 Featured Snippets What Are They 

If you scroll to head section of any web page and get a glimpse of their page view you will most likely find a snippet comprising of meta data informing what the page is all about this is structured data but rich snippets are much more they are unique aspects of webpage content that end up answers question visitors to website seek and the answer is precise, consise and satisfatcory. . 

Often they rank above website ranking on top in Google Search such is the power of these new SEO  element applicable to organic search. The questions these pices of code address are usually who? where? why? how? what? and when? Using this tip you can address adding featured snippets in pages that are related to the string of ? mentioned here. The rich snippets show up in many terms typed by users as well as on high traffic topics or terms. They are taking a significant share of organic traffic especially in case of voice search.

Google prefers better informtion heirarchy and about 50 words limit in the snippets besides better formating using headers like H1, H2, etc.   

Types of Featured Snippets

1. List
2. Table
3. Paragarph - A box with text and image.  

How to Create Featured Snippets in webpage contents? 

How to create content that results as snippets. Create numbered lists or points or paragraphs that anser questions mentioned above. Any bit of useful information (quality content) about which the users can ask if structured well can be a snippet that will rank in SERPs.

Good content formatting and structured data  on web page can result in showing up as snippets in the SERPs. Remember structured data is a piece of coding using JSON -LD or other scripts approved by search engines like Yahoo, Bing, Ask and Google. These are also known as schema markup all practices are under an organization called Schema.org.    

Structured data is qunatitative and not qualitative. The information is structured more as name, address, geolocation, Unstructured data is qualitative and is semantic in nature and needs lot of processing andunderstanding using the indexing alogirthms. While structured data is in a fixed format the unstructured data comes in wide variety of formats and in order to extract insights lot of data mining and analytics tools are required  

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He can be contacted at: 

pateluday90@hotmail.com

09755089323