Sunday, February 9, 2014

Search Engine Optimization a shifting paradigm

Many of the sites with aggressive promotion or link building have taken a heavy toll on the serps. This has happened after the roll out of Panda Filter and Penguin algorithmic changes.  You may be surprised by the delay of my entries since the last one was on May 2012.

Well some of my sites experienced negative changes  while a couple with duplicate contents unknown to me suffered very badly. It is obvious that sites that have been hit have been aggressively promoted other than my own activities. 

The Aftermath

Clients 

Rule One: Of seo has emerged for client. Get one who does not have any idea of seo... but service them sincerely. 

Rule Two: Interfering clients and those with half backed knowledge of seo do not last long. They keeping moving from one aggressive link builder to another till the domain is exhausted and put out by the search engines for ever.     

Link Building

Rule Three: Rely very less on paid links. Go for topically relevant paid links only if strong referral generation is achieved.

Rule Four: Relevancy cannot be sacrificed. Search Engines are being influenced by many other mark ups and feeders. Hence be careful what you put on Google places, plus, classifieds etc.  

Rule Five: Try to get natural back links with unique informative content on board. This applies to internal or resource pages as well.

Rule Six: Get back links from sources with acclaimed editorial scrutiny. This means writing expert contents and staying away from quickfire postings on blogs, forums and resorting to minimal submissions elsewhere. 

Rule Seven: Number of back links count but those with approval ratings as mentioned above. Thresholds have to be kept in mind.Example one good article = ten bad articles.

Rule Eight: Keep searching for good emerging platforms. 

Rule Nine: Involve Social Media. 

Rule Ten:A good back link platform has a good page rank, relevant to the topic of your website, has less ads properly placed. Less number of links per page, all relevant links in the category. Submissions/publications go through editorial scrutiny. Certainly not made for unwarranted revenue generations. Use your experience to make out more about a good platform and inform me kindly. 

Rule eleven: Aim at long tailed/ secondary search terms for reaching the primary goal.  

On Page Optimization 


Rule Twelve: Begins with unique site contents. Sites with blemish in contents never reach anywhere on serps.

Rule Thirteen: Accurate content creation is a must for a successful websites. The Content Creation is important for achieving results on targeted terms.  

Rule Fourteen: User Friendly Architecture. All important information should be easily found from anywhere on site.  

Rule Fifteen: Use robot text file properly or add directions in meta for search engine to follow and index the page or avoid it.  

Rule Sixteen: Page Download Speed: Does the site load happily for you ..well that is the landmark.

Rule Seventeen: For Speed:  Reduce Http: requests, define images, optimize images, use server side includes,  keep the page length optimum.In all these matters consult an experienced web designer.

Rule Eighteen: Unique Title/Meta Desc for every page this is a must.

Rule Nineteen: Try Meta Data on home page that describes the ownership/service etc.

Rule Twenty: Optimize alt text.

Rule Twenty One: Place your internal links right. More useful on top.

Rule Twenty Two: Place ads according to SE guidelines. .

Rule Twenty Three: Properly Format text and make them easily readable.

Rule Twenty Four: Minimize Text Descriptive, do not use H1 tags for promotional purpose it should describe the page as well. Avoid bold, underline and tags etc. 

Rule Twenty Five: Keep keyword density 3 to 4 percent. Use keywords in contents natural or else avoid them.Write to describe the offerings and not for search engines. You contents should make the targeting of chosen search terms possible. 

Rule Twenty Six: Work up on LSI.

Rule Twenty Seven: Resort to Internal Linking if required.

There is more to come in time to come...keep on hanging