Contextual Link - Inline Linking - Keywords

Contextual Link

A contextual link is placed on chosen words in the sentence usually surrounded by more content in article or blog entry or micro blogging entry etc. The chosen words are naturally occuring the keywords that highlight the link and offer information about the website or blog. 

These connects carry greater weight whence surrounded by relevant search terms. Unlike links in the footer or sidebar they are rarely ignored by the visitors and are also valued highly by the search engines.   The is done during external or outbound links as well for internal linking in website for on page seo. The inner links are crucial part of architecture of a website and also carry some juice.

Note* I do not resort to inners if the web page contains links to footer or sidebar in order to avoid spam.   

Contextual links are placed in order to provide further information which is unique and relevant. These whence placed in the body of the content blogentry/article/webpage also invite organic linking which is most respected by the search engines. Hence you have to create appealing contents with unique information which the visitors would like to visit again and again.    

Inline Linking 

Also known as hotlinking this is called a piggy back ride where in an external piece, image is connected back to the owners website or blog. As a matter of ethical practices the owners permission should sought before creating the inline connection. Albeit you are not destroying the copyright you are still using the other parties band width as well as may be presenting images in blurred form. The owners may not like their content/website displayed on yours for myriads of reasons.    

Keywords : Anchor Text 

Keywords are words and phrases associated with the contents and are relevant. They are part of the language as we process naturally and are compact source of relevant information. Whence embedded in a link they are termed as anchor text.    

Code Example: Anchor text shown in red. 

<a href="xyzabc.com">keywords</a>

Contextual links containing anchor texts are indispensable source of information to search engines. They index and rank websites based on these links plus a whole lot of metrix embedded deep in their algorithms. But misuse of keywords or anchors can lead to penalization.
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Uday provides Internet Marketing (SEO) Services
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