Online Digital Marketing Experiences
Our online experiences are constantly evolving as we discover more and more during our excursions in cyberspace. Social Media Platforms that include Blogging Platforms provide an ideal space for the pursuance of the target audience for awareness, consideration, and eventual conversion.
Buyer Personae Journey for Goal Conversion
The customer journey is a complex process in which content in all forms are the ideal instruments that attract attention, lure and engage buyer personae in order to convince and lead him or her into goal conversion which could be sales, higher traffic, or creating brand awareness.
The end goal is not easy to reach and requires constant prospective customer engagement and conviction throughout the funnel.
Some aspects of Digital Marketing are:
- SEO
- Online Ads
- Content Marketing
- Online Sales
- Mobile Marketing
- Social Media Marketing
- Email Marketing
It is vital to learn the online digital strategy and create a plan in a structured manner. Set your priorities as per your business plan or objectives. Digital marketing can help businesses expand, find new customers, build relationships on social networks or sell online.
Begin your efforts by listing on local directories online and GMB or Bing Places for Business. Set up social media pages on FB or LinkedIn. This is the best method to begin building an online web presence. Finally, create an App to take advantage of smartphone capabilities, line maps, messaging, and GPS; the app could send a special offer whence a potential customer is nearby and place an order.
Power of Social Media
Over 140 million businesses are using Facebook the world over indicating immense popularity. Over 60 million FB pages are used by businesses to connect with customers. This number is growing as more businesses join the social media platform.
The FB groups offer a focused media to promote businesses, and services and build a personal reputation online. Posting groups can be used to enhance traffic and convince customers. They are excellent for promoting niche content.
Since 2018 FB Pages can join groups literarily acting as a person in order to promote and participate in discussions, and opinions and create awareness about the product and services.
With 810 million members and 49 million members seeking work, the majority are aged between 24 to 34 thus, LinkedIn is a platform to reckon with. The members are spread globally with the largest chunk from the USA. Though FB has as of now 3 billion members and Instagram with 1.2 billion members far outshine this platform it is the focus on business that makes it more valuable to the niche subscriber.
This global platform is more popular among entrepreneurs, businesses, professionals, owners, and top executives. It is one of the best platforms to connect with the right people to form an extended network of professionals and business owners including those providing niche services and recreation.
The LinkedIn page is the key source to hiring people besides promoting products and services.
Google My Business (GMB)
Local search benefits accrue when you have a verified listing at GMB. All websites must register at GMB to facilitate local search engine optimization. The results that precede algorithmically ranked sites are from GMB. For optimization of GMB, you should add keywords, correct address, and images. The address accords placing in Google Map.
Despite all benefits, 56% of websites have yet to list at GMB. This is due to pure neglect by the webmasters. There is more than a 60 % jump in visits whence you list at GMB and it leads to a conversion of as much as 5%.
Although ranking is determined by Google algorithms a member should submit full details asked for along with relevant keywords that would help rank the listing appropriately. A good large number of reviews also help in ranking higher on the SERP.
Use the power of review sites, classifieds, online directories, and of course, social networks. Use features of local advertisement services.
Base your strategy on key areas that help achieve the goals you have set using business objectives, along with identifying your USP. For example, you can set a goal to increase sales or drive more traffic to your blog or website. You can use a paid advertisement, content marketing, or SEO to achieve this. If you are new, discover search engine optimization techniques and the way search engines work. SEO is one good way to rank on SERPS and generate traffic and hence meaning full leads. Use Paid advertisement as well for an effective strategy.
Social media is one way to create and increase awareness and enhance reputation. FB and LinkedIn offer the opportunity to create business pages that can help provide location information, products and services, and the content you regularly create to highlight your business. You can share posts, videos, and images relevant to the topic of your interests or niche. You can also advertise on SM using their platforms like advertising on FB, Twitter, Instagram, or LinkedIn. You can plan all activities in a structured manner using postings highlighting events,
Social Media Platforms are diverse but let your network communicate with people using niche groups or online communities or through your profile pages. These are good mediums to promote services, businesses, personal capabilities or specialties, and whatnot. We are all time on these platforms communicating with friends and relatives and planning a digital marketing strategy look from another or rather from a commercial angle.
Blogs are part of social media but are the best places to promote products and business; hence having a regular blog on your niche is essential for personal reputation, highlighting services, and promoting your brands and the products. Social media, forums, and blogs are ideal for content marketing and excellent to promote commercial contents that you create for business promotion and SEO.
While discussing social media, we cannot neglect the power of audiovisuals like podcasts and video marketing. These are most effective for business or brand promotion, and advertisements on these networks work wonders. Use the power of YouTube channels to highlight and promote your business.
Mobile Advertisement
In digital campaigns, we cannot neglect the power of smartphones or mobile. People on the move or even at home use mobile, and many searches and communications are made using this device.
Although mobile is a medium device that integrates with marketing, your website should be responsive by all means. The downloading should be quick enough; it should fulfill all the required parameters for a good experience on these devices.
Whence used for marketing, it drives more users nearby and receives messages and calls for shopping or inquiry. Call extensions of click to call Ads to work fine whence people view a relevant smartphone advertisement. Use short phrases more likely to be typed in handy devices. You can also advertise on mobile apps.
Content Marketing
In simple words, create content and use it for the purpose. The focus is on creating the right or appealing content and share them on social media and blogs. The latter could be your blogs or those used for guest posting. Remember, relevancy should never be sacrificed to share or post. Always embed your website link in the write-ups to generate traffic and for SEO purposes.
In this form, interaction with customers is possible, unlike early popular mediums like TV or Radio. You can thus solve people's problems or queries and gain trust or encourage them to buy your product and services.
Audience Segmentation & Intent
In all forms of online marketing, the first approach is to understand people or buyer personae on that media and then target your goals. Content style, voice, and tone should change as per the audience profile and what they are seeking. For Example, Facebook members are more relatives and friends while LinkedIn members are professionals to a greater degree. Likewise, people interested in visuals would be more active on Instagram and Pinterest besides Videos. Research well both platforms are very popular among females.
Always divide the audience based on personae and create segments thus you will differ content between ole people and teens, young girls or women, and so on. Segment them into groups and target meaningful write-ups or messages.
Understanding intent is also crucial. For example, what is the nature of the query or groups? Are they interested in information or purchase or recreation?
Use analytic features on social media or Google Analytics to discover facts about your audience.
Content Formats & Publishing Platforms
Writers create various types of posts like guides, stories, blog posts, articles, case studies, press releases, video clips, infographics, and eBooks. Post your creations to connect to the right kind of people using the right platforms. Know who you are communicating with for greater engagement and goal conversions. The goals could be recreational, to inspire, educate and convince, or persuasive to invite purchase.
Always start with a good first line or heading and end with an exciting call to action. Most of the write-ups should be up to the point as a reader on the Net has a short reading span.
Content Promotion
Spend enough time promoting your posts. Gauge the audience, and the platform that you are using to promote it should be matching. You can also use paid Ads to further your readership. Earned readership is through influencers, fans, followers, review sites, and magazines, all as a result of outreach. Once you have finalized the channels, create a content calendar. Use Answer The Public Web-Based Tool for this.
Email Marketing
In a digital sound strategy, the power of electronic communication cannot be neglected. Hence email messaging is something that is an indispensable part of online campaigns. It is economical and creates customer loyalty and engagement.
For email messaging, a database centered around the topic is essential. But how do you build a list?
- Collect Email Address Physically
- Website or Blog Subscription
- Email communications Enquiries.
- Personal Contacts
- Reviews
- Email Accounts
Always confirm that those on the list are willing to receive commercial emails and then confirm the mailing frequency. There must be an option for unsubscribing, remember.
Ecommerce Site
Create an eCommerce store or site to sell your products online. However, this involves investment but much less of it than a brick and mortar establishment. You have to optimize and design the store or site properly and use means to promote to get relevant traffic. The eCommerce sites are comprehensive with Wishlist, three-dimensional displays, content, reviews, and even videos besides paying online. Example Shopify is a custom store builder, and Magento is an o/s that allows you to build and customize your store and requisite designing and developing.
Paid Advertising or SEM
It is great to promote your website of published content using paid services offered by Google, Bing, FB, Twitter, LinkedIn, Pinterest, and Instagram. In addition, you can publish Display Ads on other websites also all on an extensive network offered by Google Ads.
Analytic
All through the way, keep analysis in the forefront using FB insights and analytics of other Social Media Platforms. Of these, the most comprehensive is Google Analytics. Analysis and research will lead to a better focus in your marketing online. It could enhance free and paid advertisement immensely.
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He can be contacted at:
pateluday90@hotmail.com
09755089323
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