Promoting Websites For Tour Operations

Websites for tour operations face highest degree of competition. As a matter of fact most of the tour operators websites hardly receive any organic traffic...most of the response is from the referrals and recollections of the past visitors or clients.   

For such website one good means of traffic is to link it on a high traffic driven website on relevant topic. You have to pay for such link ups but then manna from the Net is driven by cost. 

A Good Tour Operator's Website

Earlier most of the contents were palmed off from other sites and it worked. Not anymore. You need a good content writer to shape up your profile, upto the mark destination descriptions, minute accommodation details, and package tours. All the write up has to be original including the itineraries of the packages.  Double check for duplicates. Use canonicalization for somewhat similar pages which you wish to retain for some purpose within the link architecture. 

The number of packages have to be limited such that your core focusing is evident. Ten or Twelve itineraries are best advised. The itineraries should be descriptive and well up to the mark. 

Are you specializing in wildlife or ecotourism? 

Shaping sightseeing holidays?

Offering culinary tours?
Organizing festival packages?

Haunted house tours?

Do not project your portal as market place for everything. This is a mistake nearly all tour operators make. Hold on to your niche! 

Finalize your niche, you cannot be selling tours like a departmental store. Clients wish to join packages organized by a specialist tour operator. They want to be in an expert association where the tour leaders, naturalists and guides are all masters. Yes the site should also display work culture, efficiency, honesty and very reliable reviews on major portals and guest comments on site.

You should be a registered operator with major association. Accreditations matter!

A secure and responsive website offering SSL features with payment gate away is a must.  

Interactivity

All said and done the most important aspect of a tour website is the communication window. Do you communicate with your visitors? Bring forth upcoming tours, highlight tours that have been completed, publish images and videos of past tours, destination tips and status. Do you do all these things on your site or is it a card board cut out thing?  A cardboard cutout is a dead thing do not expect any response. Be prepared for low conversions if any, and most of all be placed low on the SERPs.      

How do you communicate? Well this does not mean one to one conversation all the time. The things mentioned above are enough. When the visitor interest deepens it can boil down to one to one conversation. But the inputs must be regular to keep interactivity alive. 

Another good means of conversation is the blog. Do you as tour operator blog your experience or have you hired a blogger? Do you or your company project expertise through blog? Well do it without fail and yes link the blog to your website. 

Hire

Have you hired a good Digital Marketing guy? You will not if you are one yourself else hire one without fail.   

This means you have to dole out money but then the Net is not for cheapsters.
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He is a naturalist and conducted tours in the past. That's why the article.  
Uday teaches Digital Marketing in Jabalpur
He Provides SEO Services & Website Contents
pateluday90@hotmail.com
09755089323