SEO Audit: Status Codes & Redirects

What are status codes? A server response to browsers request!

Whenever you query using a web browser you get a response from a server which is usually a web page which the search engine algorithms have indexed and ranked and the reply is a fitting acnswer to the query. In most of the web browsers you get ten answers as web page.

If  type a web page URL on the search column of the browser you will see the page if it is active. But if the page does not respond you will get a status code detailing the status recieved from the server. This is the response code or status code we are discussing here.  You will on most instance not notice the code.Redirects are placed/coded in server headers.

Types of Status Code

200 OK - Everything is all right please here is your page.

301 Redirect Moved Permenantly-   Page has moved permenantly to another location or URL. This is often used whence the URL or domain has changed and the link value of old has to be transferred to new. This is a useful redirect for SEO consultants whence dealing a change of their client website. The 301 redirect code is usually set up in the server to direct the search engine bot to new domain or Webpage. The coding differs depending upon the server type.

*Note in case the hosting server is changed than this is not applicable as the domain IP Address and Hosting Server IP Address are clubbed together.

302 Redirect Moved Temporarily- In this case the page has been temporarily for perhaps a short period of time.

401 Status Code prevents entry of the visitors and requires uername and password

403 Status Code prevents entry by all means.

404 Status Code this is a dead end code and used whence the webpage exists no more. The status is uncertain unlike in the case of 410 Status Code whence the server knows that this page is no more.

500 Internal Server Error something wrong at the server end.

503 Service Unavailable when service from server end is not available for some reason.

• 303 – see other.
• 307 – temporary redirect that works with HTTP/1.1.
• 308 – that is a permanent redirect but according to another RFC.

There are tools to check status of response besides online services.

check response code 

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Uday provides Digital Marketing (SEO) Service and website contents in English.
He teaches Digital Marketing in Jabalpur his home town in India.
Contact: pateluday90@hotmail.com
Mobile: 9755089323 

Understanding SEO Audit - Indexation Using Search Console

Seo audit is the latest buzz word in search engine optimization. This is an exercise to uncover various aspects of a website slated for optimization and performance on Social Media and SERPs.  

For those interested in deeper functioning of their website it is imperative to subscribe to Google search console and link it with Google analytic. This is a comprehensive window to site functions and analysis in an easy manner no tools are required just an alacrity to regularly visit these widgets and get appraised about site and hence your SEO performance. Those seeking search engine rankings using these widgets will be deeply disappointed for some reason these are not comprehensivly available on the analytic tool but a brief could be found out in the search console if it is linked with the analytic tool. 

This activity is part of Search console where in you get a comprehensive account of how your pages are being indexed by the search engines.  In the console you can even check indexing of whole website or individual pages using the fetch option. Another advantage here is that you can check all pages those even banned using robot.txt file. 

Another option is to use site search operator = site:yoursite.com this is useful if your site contains less than five hundred pages.  

There are additional tools and services which enable checking this important aspect of website performance hence your SEO efforts. Plugins and bookmarklets also perform this task. 

Search engines keep on visiting the sites in order to cache and index for ranking purposes. If your site is not properly indexed you would lose in ranking. Hence always make sure that  your site is better crawled and no script or faulty programming acts as a hindrance. Whence using the robot.txt file rad well.
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Uday provides Digital Marketing (SEO) Service and website contents in English.
He teaches Digital Marketing in Jabalpur his home town in India.
Contact: pateluday90@hotmail.com
Mobile: 9755089323 

Video Marketing As Company Strategy

Not only search engine optimization but social media marketing has accorded an amazing boost to generate traffic online. Hence video is a social  media tool which most people and companies think are for entertainment and nothing else. Well Wrong! Anything That Entertains Can Promote!

Utilized properly this amazing online media can be used for both b2b and b2c strategies. It all depends upon how the media is made. A company usually makes one for the purpose of advertising like in any other medium. A regular stuff that you are familiar with on the cinema and TV screen.

But what we do not realize, videos are limited by time, well to  great extant since readability in contents also applies here and can be termed as watchable. Very long ones may not engage visitor's attention until unless it is a movie which cannot be a part of company strategy. Keep the limit to 2 or 3 minutes. 

Hence this article calls for a diverse production efforts. Make videos for separate purposes, one solely meant for advertisement, another meant for the company's uniqueness detailing especial processes, another for highlighting company's stress on quality, or any other aspect that fortifies the brand. Case studies can also be presented online this way.

Company stories filmed in an engaging manner best high light the corporate culture and create trust among the visitors and yes subscribers too! Those with ethical images gain trust from the customer and believers within the B2B circle.

How innovative your social media marketer is will depend upon his ability to create diverse videos for various aspects. A terse outcome of this para is - "Video Not Only For Ads"        

Businesses that ignore this most engaging social media platform are doing so at their own peril.   

Well the purpose here for is to deliver a message that highlights various aspects of the businesses. This marketing channel is thus for educating the potential client or customer and at the same acts a subtle conversion tool to convert. This is what the proselytizers do. Don't They! 

In this World of cut throat competition use this marketing tool to outdo the competition. 

We have already read about video optimization in previous article and can thus utilize the techniques to create referral and consequently rank first  on the SERPs.
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Uday is into Internet Marketing Services (SEO). He provides optimized website contents in English. And yes he loves to blog.
In Jabalpur his hometown he teaches all he provides.
He is an active naturalist/birder and absolutely loves all he does. 
Contact: pateluday90@hotmail.com
Mobile: 9755089323

Reddit - Enhancing Online Reputation

Reddit  

Reddit is a communication platform where people share their views and ideas. Subject to some conditions you can share links, images and videos as well. The format is different and you can publish articles albeit links to articles and blogs are added.  

Your online reputation on this platform is based on karmas which you build by participation in discussion, commenting and posting the right way. The topic groupings are based on categories/forums of specific or general interest by the members. These are also called subreddits.

Ex. r/seo

Reddit particular about you reputation i.e. karmas and allows privileges based on number of the karma you have. Thus in order to create a category of a particular niche you need to have good number of karma. Nevertheless you can become a member of any category and post, share or discuss subject to posting guidelines. Do not post too quickly make one post and then wait for some time to make another post.

Tags for posts are often available as options:

OC - Original Content

Spoiler - Here thumbnails and previews hidden offering the visitor to ignore the post and abstain from viewing.

NSFW - Not Safe for Work. This highlights nudity, violence, profanity and sexuality.  

Subject to conditions you can post links to contents here for search engine optimization usually for referrals. For marketing purpose links to content, images and videos can be posted in regular intervals subject to guidelines. 

In order to gain karma your activities have to be up voted. This similar to "Like" in FB. Y ou can also down vote a post if deem it as not relevant but this you can do at the cost of your own karma. When you down vote a post the poster loses two karmas.

There are two types of karma:

Link karma for posting a link.

Comment karma for commenting on post.

Remember whence involved in any activity be relevant, terse and knowledgeable and yes follow the rules or your post will be rejected. Whence commented post a relevant and meaningful comment or you will be down voted.  

Register on Reddit create a profile and settings before using the platform.
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Uday Provides Internet Marketing Service (SEO) and optimised website contents. He also teache los Internet Marketing in his home town Jabalpur in India. Uday is a blogger on various topics.
Contact: pateluday90@hotmail.com
Mobile: 9755089323

Video Optimization A Shot at Success

Video are the most watched attributes on the Internet need we say. Videos may be long innumerating an event or action while they may be short and are reffered as clips. Those that fit into a sequence are generally called footage. They can be of many types like music, marketing, advertisement, action, wildlife, tutorials, films, lectures, propoganda, science and what not.  

For those into search engine optimization or online marketing these attributes often embeded in a web page for various purposes are major marketing tool. Some of the companies that publish subscriber videos are youtube, vimeo and so on. Youtube is most popular company subscribed and posted by millions. This video sharing company has been purchased by Google and publishes to many formats. 

For SEO or marketing purposes high quality or HD videos should be used. If you make a video for marketing or advertisement purpose embed companies name and URL such that they are visible throughout. Like in URL naming the Brand or Company Name and TLD should be to remember. 

While uploading be careful to write an SEO friendly title and description of about one hundred fifty characters and add URL of your company website below. Also add relevant hash tags in limit. Simultaneous create a playlist accurately describing the topic and add the clip.

Clips are usually videos of four second or more. A footage is limited to the action while others may be longer as in the case of documentory. All are called videos as well so do not get confused.   

Once published save the URL and share. Publish your video in all articles, blogs and forums that are related to the topic. Promote using SEO links and on Social Media sites like FB, Twitter, Linkedin, Reddit etc. If the video goes viral you will get lots of traffic and the URL that is contained in the desciption will deliver referrals in thousands.

With keyword research you create links or embed them in relevant blogs and articles and of course your website. Web saturation efforts will deliver success. They can also be used for publishing adsense and earn a revenue. Sometimes the traffic is in millions of visitors making it possible to earn a huge sum. But there are preconditions to publish ad in your channel restricted to publishers with large subscriber base and traffic.   

Link Embedded : Example

Indian Wildlife Videos
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Uday Povides Digital Marketing Services (SEO) and optimized website contents in English. He teaches Internet Marketing in Jabalpur his home town.
pateluday90@hotmail.com
9755089323