Rich Snippets of Results
In order to create diversity of results on the SERPs Google displays many other clickable besides the ten search results as desired by the visitors. Rich snippet besides the knowledge graph, FAQs and carousels create a greater search experience for the visitors and at the same time provide another visibility option to the website owners. Here do not forget the Google Ads which have become the regular feature of the SERPs and are a crucial source of revenue.
All webmasters vie for their client website to get greater clickable option as one among the few rich snippets that Google displays. This is a more decorate form of search result with images or video besides text attracting a potential click online. But this optimization technique is related to structured data on page in the invisible <head> section.
Structured Data
This is a relatively new concept preferred by Google, Yahoo and Bing search engine. The structured data Language and formats are easily and more accurately understood by search engines. Structured Data on page aids Google and other SE to better understand the page contents. This data is created using mark up languages in formats like JSON-LD, Micro Data and RDFa. The mark up languages are HTML, XML, VHML, BPML etc.
The structured data is able to describe only certain types of content relating to events, recipes and products on the web page. Remember placing this data on the web page does not guarantee a place of SERP as a rich result.
If the web page finds a place on SERPs it stands a chance to get greater visibility and this will increase the click percentage as well.
Schema.Org
Schema.Org was launched by a consortium comprising of Google, Bing, Yahoo and Yandex. This aims to standardize the formats used for greater cohesion. The intention is to create a common set of schema for structured data markup.
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More About Structured Data & Schema
Be sure to test your data using soon to be reinstated Google Testing Tools
There are many tools to generate this data using various formats.
Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links.
He also teaches digital marketing in his home town Jabalpur. He can be contacted at:
pateluday90@hotmail.com
09755089323
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