Showing posts with label schema. Show all posts
Showing posts with label schema. Show all posts

Tuesday, March 9, 2021

Rich Snippets & Structured Data

 Rich Snippets of Results

In order to create diversity of results on the SERPs Google displays many other clickable besides the ten search results as desired by the visitors. Rich snippet besides the knowledge graph, FAQs and carousels create a greater search experience for the visitors  and at the same time provide another visibility option to the website owners.  Here do not forget the Google Ads which have become the regular feature of the SERPs and are a crucial source of revenue.  

All webmasters vie for their client website to get greater clickable option as one among the few rich snippets that Google displays.  This is a more decorate form of search result with images or video besides text attracting a potential click online. But this optimization technique is related to structured data on page in the invisible <head> section. 

Structured Data

This is a relatively new concept preferred by Google, Yahoo and Bing search engine. The structured data Language and formats are easily and more accurately understood by search engines. Structured Data on page aids Google and other SE to better understand the page contents. This data is created using mark up languages in formats like JSON-LD, Micro Data and RDFa. The mark up languages are HTML, XML, VHML, BPML etc. 

The structured data is able to describe only certain types of content relating to events, recipes and products on the web page. Remember placing this data on the web page does not guarantee a place of SERP as a rich result.   

If the web page finds a place on SERPs it stands a chance to get greater visibility and this will increase the click percentage as well. 

Schema.Org         

Schema.Org was launched by a consortium comprising of Google, Bing, Yahoo and Yandex. This aims to standardize the formats used for greater cohesion. The intention is to create a common set of schema for structured data markup.   

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More About Structured Data & Schema

Be sure to test your data using soon to be reinstated  Google Testing Tools 

Rich Result Testing Tool 

There are many tools to generate this data using various formats.  

Structured Data Generator

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

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Saturday, September 26, 2015

Structured Microdata - Schema

Google may soon incorporate structured data using vocabulary provided by schema.org in its ranking algorithms. By incorporating the markups one can enhance the search friendliness of one's site. The types of format used are JASN-LD which is the latest introduced and is more script friendly . The other formats are RDFa and Microdata.  
 
The schema creates a machine readable language easily understood by the algorithms. The mark up is embedded in HTML documents. 

Attribute to define an item is called itemscope while its property is defined as itemprop. Types are defined as itemtypes. 

For Local Search 

Itemscope is used to define the item that is in this case a person
<section itemscope itemtype="http://schema.org/Person">
 
Like wise itemprops are used to define properties of that person i.e name, address, work profile. The address would fall under itemtype. 

This vocabulary is also supported by other search engines.

The mark up data is also used for businesses, events etc.

Here are some examples 

Organization Schema Markup be sure to add the logo, corporate address and social profile (Links).

Website Schema Markup   this helps generate sitelink search box feature provided the utility is there on the website.  

Breadcrumbs Schema Markup helps generate breadcrumb rich snippets.   

Site Navigation Markup helps SEs understand your site structure and navigation.  

Video Markup using Schema for sites with video embedded it displays rich video snippets.

Schema could also be used for local business, restaurants, ratings, offers, person and more.  

 More Information could be found at Search Engine Land

Find more information at Google Developer

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Friday, January 6, 2012

Schema what it is?

Schema are html tags that are recognized by all three major search engines Google, Yahoo and Bing. These tags are in reality guide to content pages for search engine and help improve search quality. On Page markup help the search engines to better understand the contents or topics especially in case of large data base driven sites or sites using CMS. 

Almost all web masters understand the importance of H1 tag that specify the importance of a particular topic related to the page. But deeper meaning is not delivered by the H1 tag alone.

Hence people may understand the meaning of the word or semantics. But the search engine may not understand the exact meaning often. Hence specifying you web page content using microdata and vocabulary will help in getting better indexing on SERPs.   

The HTML tags here simply provide greater and exact meaning of the keyword or web page contents to the search engine. For better understand please click on the link below:

http://schema.org/docs/gs.html#microdata_why

The Schema website offers good information as to the importance of microdata and how to include tags using the vocabulary. .
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