Mass Marketing Using Social Media

The door to door marketing strategy offers limited gains and is costly. In fact almost all land based or offline options for marketing are costly and the ones which are not are not effective. Hence advertisement for sales or marketing is a costly option be it through newspapers, radio, TV or films you need financial muscle to market or sell products. Hence the Mega Corps with plenty of resources always win and mass  market for their products and services. 

Even at local level money is required to sell services or products using the local TV channel or the radio or the newspapers. The advertisement is a recurring factor not within the scope of each and every company or professional.     

Hence more and more professionals and companies are relying on Internet or Digital Marketing mediums for promotion of their products or services. This also costs money but the scale of investment is nowhere near the costs involved in means discussed above. 

For Digital Marketing you need a service provider or an expert who knows how to thrust a message, website, blog or self made Ad through numerous platforms that prevail on the Internet. Using the platforms effectively is the key to success in digital marketing.      

Platforms like FB, Twitter, LinkedIn, G+ require familiarity and a practice of shorts. Central to all the activities on Social Media platforms is content creation, images and creating infographics to name a few. Content creation with links helps publish on many platforms which along with infographics and images create an effective conversion medium. 

Activity on social media requires effective content creation, videos and graphics. Amongst these blogs, article writing, presence on sites where users create contents are effective marketing medium. You should be well versed with the features of the platform and its rules and regulations.

Some of popular blog providers are blogspot, typepad and wordpress. For effective blogging one needs patient and regular entries which are quality driven and anecdotal. New blogs are hardly effective in search engine optimisation but nevertheless blogging benefits accrue the moment you begin. Blogging requires regular inputs and dedication and the input should be restricted to one topic.

Topic relevancy is extremely important in social media participation.

For any media to yield results it requires participation for a long time where in you have gathered sufficient followers or friends in your domain the more the merrier. In fact this is an indication of your popularity or online reputation. This is a must since good online reputation accords weightage to product or services you are promoting.         

You can create a niche within a niche of special attributes that you carry or special services or products that you offer. Your online reputation may reflect on your life in brick and mortar space not only in the cyberworld. There are limitless possibilities online thanks to immense reach in terms of distance and people and speed of the Internet. This is a global phenomenon which can be tapped locally as well as internationally.

Some of the platforms alike reddit are less interactive and more of a conversation arena. But the popularity of such media is immense and you can promote here by being part of the conversation.

Another benefit of this medium is bookmarking where in you increase the reach of your content and store them at various places. Members can search the book marking site to discover your content and thus increase the reach.

The forums are not a direct medium for promotion but by active participation within a niche you can increase your online participation.

The Social Media is changing day by day and it helps to keep a tab on the developments to hone your online marketing skills. 
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Uday Provide Seo Services & Website Contents
He teaches Internet Marketing in Jabalpur
Contact: pateluday90@hotmail.com
9755089323 

Future of Link Building & SEO

SEO Overview

The beginning of search on Internet or web browser was facilitated by external links. These are links pointing towards the owners site from another source which could be an article, blog or another website etc. These links were then taken into calculation by search engine algorithms and the site was ranked accordingly as per their numerical strength which was an indicator of its popularity on the Net.  All this is passe, but the algorithms still rely on links for greater information about the websites and do enhance ranking if the effort made is following their guidelines.  

Now SE companies rely on many other metrics to rank a website but these too can be manipulated hence the mix is preferred.

"Human scrutinized links are better pointers to a sites quality then other intelligence method since it is impossible to replicate the human mind."

Therefore organically generated or natural links and/or well scrutinised one's are definitely more reliable. 

Eventually seo practices also points to a better site build up using unique informative contents, sound architecture, good responsible design, added anecdotal features like images, infographics and videos. Thus in present stage both on page and off page factors are important this is further accentuated by the user behaviour on the site.      

Link Building Once Upon A Time

Hence link building was a popular methodology by webmasters to promote their client sites. This went on for some time along with adding onpage attributes in abundance. Some of the webmasters were gaming the system and artificially manipulating the search results.   

In order to prevent the SERPs from being flooded with incompetent sites the search engines began improving their algorithms by tweaking them regularly. The Penguin Update by Google put stop to manipulation of search results by building spammy links helter skelter. 

The stage has come where in only quality or authoritative links count. The organic links attributed to good unique contents are the preferred mode used to enhance a websites ranking by search companies today. But unlike whence Penguin was newly introduced, the companies do not penalise spammy links they only ignore or dilute their impact. This is believed to be true?     

Web Saturation 

Do people reach your site just by a mention in the contents well that seems impossible in the present context hence a link is required to direct people to the site. 

Why is Web Saturation Important? 

Until unless you find a place on top of SERPs on many keywords your portal will remain ineffective on the Internet. In order to remedy this malady in the vast Universe that the cyberspace is one needs to be present at as many places as possible. This is known as web saturation. 

Hence link building is imperative but please this does not justify spammy links as they are bound to affect your online reputation even if search engines ignore them. Links associated with unique content and quality are most respected by the visitors as well as the search providers. But one point is assured with the evolution of search. The more the merrier is not necessarily effective if the external links are not quality driven. Select large number of relevant platforms to create outbound links following their guidelines for better search engine optimisation.    

Social Media Participation 

Yes social media is part of the ranking process. Why? Let us understand that web presence is a concern for search engines for if visitors are able to find a useful resource without a search then the companies lose their business and lots of revenue in Ads. 

Hence the popularity on social media platforms or online reputation of a content or content creator helps the associated sites to rank better. This is a strong indicator for search companies since a good content associated with weak site will discourage visitors. Any resource which is spammy or not qualified will mar efforts to gain popularity in the social media. Online reputation plays an important role in conversions as desired by the owner, professional or a company. By effective participation one can carve a niche for self on a social media platform. 

Internet Marketing is now an exercise which includes search engine optimisation, social media participation and paid or free advertisement campaign management.  

Truck Load of Metrics 

Search engines take into account a vast number of metrics nowadays before ranking a website. Hence make good the efforts and promote a suitable site. But remember the crux is that your site contents should provide an apt answer to the user's query on the SERP else you will never succeed. Hence more information the better that too extensively researched and relevant.   

Evolution of Search 

The algorithms will keep on evolving to provide better answer to a query on search hence changes in guidelines are bound to take place every now and then. Webmasters should adopt to new practices as required.

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Uday Patel provides SEO & Internet Marketing Services. I also provide optimised website contents in English. I teach Internet Marketing in Jabalpur in India.

Contact: Mail Me 
Mobile: 9755089323

Changing Face of SERPs & WebMasters Guidelines

Overview

With paradigm shift in search engine optimisation brought about regularly at the behest of changes to the algorithms of major search engines, webmasters are facing an uphill task. While the gist of the shift is attributed to the search engines pushing the clients towards paid advertisement on which major chunk of their revenue depends there are other reasons surfacing as well.  

Though webmasters role remains central to optimisation the rein on the SERPs is now in control of the companies with popular search algorithms. There is another sacred reason for the reins loosening from the webmasters. Through the last decade of development of search on the result pages the companies like Google have been according greater weightage to quality and relevancy. This has been brought about by regular evolution of algorithms and emerging associated technologies which have made the robots much smarter.    

On the SERPs people seek answers as well as amusement and unraveling of mystery of sorts. Yes a good lot is there for simply whiling away. The result page is like a Pandora's box for you never know what you may come across - this remains in the focus of users till this day. They are not interested in seeing the same results day in day out especially the brands which they are aware of anyway. The search is also for the lesser known embedded deep in the piles of results capable of springing surprise or a rarity. Hence with decreasing role of webmasters the diversity on the SERPs is taking a back seat giving rise to oft repeated results with which the users are getting tired off. This is what I call as demystifying the Internet. There will definitely be less takers. 

Internet is like a celestial void you never know what lies in the ahead.

With greater control of the contents and the backlings,the companies have brought about these changes as mentioned here earlier. This has also meant less control of results for the webmasters and elimination of black hat techniques.

BackLinks

In contemporary the impetus on backlinks has certainly decreased but not eliminated. Greater impetus is now placed on contents and related attributes of web design like the speed, architecture, images, videos, graphics and so on. The technical side has also experienced a weightage with better coding, usability, fluid navigation and quality design being preferred. There has been efforts to maximise search results with easy navigability with introduction of knowledge box, metadata and the carousel. 

But the fact remains that only ten results are usually looked into. Hence the race for the first page. 

More and more metrics are being included in indexing and ranking algorithms. This has made the whole process of optimisation holistic. The social media presence is one of the yardstick of measures or rather a number of activities where in online reputation aids search engine as to who will reach higher for relevant search terms.

Internet Marketing 

Hence Internet Marketing is the right term for promotion on Internet. Albeit this is inclusive of SEO or search engine optimisation as a key process. It used to depend heavily on link building earlier. Though building links is imperative even if the engines devalue it, a webmaster's effort should be holistic with content creation and social media participation being the major role players in the contemporary scenario. 

Coming back to link building it is an effective method to create referrals and place content on social media apparatus. Links are easy and free advertisement medium albeit they carry less value up the SERPs but nevertheless spammy links will penalise your site as well as devalue your online reputation on the social media. 

Webmaster Alternative : Online Presence 

With ever constricting space on SERPs the webmasters have to find alternative route to expose their client site to prospective or targeted audience. This is where Internet Marketing comes into the picture. Social media activities, push on the messaging sites using email and SMS should be an associated activity. This way there will be less reliance on SERPs and costly Ads. You will be able to provide targeted exposure to the site without being much on the result pages. 

This only means that content creation is imperative without which you should be looking for another job. On the design and development side association with coders and programmers is a must that is if you know the attributes of sound design and can instruct the designer fraternity in touch to make necessary changes.