Sunday, March 7, 2021

Wonders of Internet or eCommerce! Shops & Stores - 2 - Shopify

 Shopify 

Shopify is an online eCommerce Site while Magento latter is O/S system with basis for setting up store for selling products and services.  Magento requires expertise and degree of difficulty is higher whence compared with Shopify and WordPress CMS for that matter. Magento ideally suited for e-business can provide complex solution and a much larger portal can be built.    

Shopify 

What is Shopify?

Shopify is an eCommerce Platform that allows you to sell products online as well as offline. It is closed source SAAS platform unlike Magento. It uses a coding language called Liquid. it is not free but is a proprietary software.  

Plus Points & How it all works? 

Being a full-fledged platform, it offers diverse features that help to effectively realize the sales potential of your products in the store. It is not a limited platform but supports large scale sellers as well as smaller ones. It supports small retail ventures as well as high sales volume product sales.    

The backend features and apps enable ascertaining site performance as well as sales. You can follow order lists and receive payments. The platform enables various reports that help you gauge site performance by assessing reports and analysis.  

Owning and hosting an eCommerce website however small is a costly venture if you take into consideration various aspects of web development and the cost involved. Then take into account the hosting and running costs - all this adds up to a substantial sum.  Shopify features help achieve sales targets without a website. This leads to a substantial saving. However, the store can be set up on websites as well in case the seller owns one.    

A virtual store is set up using the 14 days free trail to get acclimatized with the platform. You can also start with $9 monthly plan. In order to make the store attractive free and paid themes and images are available. There are many features that help customize the store to its full potential using the tools. There are lot many apps paid and free that enable a sound e-business experience. There is a help section in form of a blog that is manned by experts this provides support to enhance productivity of your store.  

The platform is hosted on cloud servers or networks which are more stable than independent services and reduce downtime.  Another aspect of this platform is that it is easy to participate and no advance programming or designing knowledge is required.  

In spite of massive support ecosystem for the sales on Shopify a lot depends upon how to make your store visible and how you generate relevant traffic.  Remember an eCormmerce business is a full-fledged activity and not a passive income source hence dedication and involvement using strong business acumen is a must. Optimizing the store and promotion using digital marketing techniques like SEO are also a requirement.  

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Uday provides search engine optimization service for digital marketing. He provides website contents and content for authoritative links. 

He also teaches digital marketing in his home town Jabalpur. He can be contacted at: 

pateluday90@hotmail.com

09755089323          

 


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