Video Marketing an Inbound Methodology

Video Marketing Mix Essentials 

Know your audience and build upon it...

Video Marketing is a popular means of enhancing social media reach and achieving goals in order to make your content marketing a huge success. 

But creating and floating videos targeting brands and companies cannot be effective if the marketing plan path followed does not subscribe to logic. Remember the audience or in this case, buyer personae do not like to be bombarded with audio-visual which does not make any sense or does not subscribe to a logical pathway. Create videos revolving around your topics and subtopics without losing relevancy.  

What is the logical pathway?

Breaking Complex Procedures into small manageable tasks! 

The first stage of video marketing is creating videos that attract or invite more as an introductory and a less full blast of company offerings. Disseminating company information, speaking about the brand value and company profile. Creating curiosity about the brand and company is the first step in this kind of endeavor.  This will also lead to building trust and empathy among your audience using videos relevant to the topic or industry. Avoid speaking too much about your brand and lay greater emphasis on brand value and company mission. 

Engagement

This audio-visual pathway is one of the finest mediums with billions of vids being circulated on the Net. This can also be referred to as the second stage of marketing using this medium.  

Engagement audiovisuals are in response to buyer personae feedback or testimonials, webinars, demos, how-to or educational, promotional stuff usually on landing pages and case studies. The aim is to engage and convert the leads to achieve the final goal. This is ideal for increasing conversions and thus the customer base. 

Denouement Stage - Creating Brand Evangelists

This is to thank customers for purchasing the products, speak about educational or tutorials about the products, and a video about the products purchased for further usage. Pair your production with a blog post, place a link on the home page or any other relevant pages, publish on hosting sites, and post on social media to extend reach.  

Marketing Team Mix

Your whole team could be involved (temporarily) in producing a number of videos as per your budget. Create a stream of these audiovisuals using, cameras, smart phones, and handy cams At this stage create scripts (often relate to company events, festivals, and locally or globally applicable news and events.  

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Uday provides a search engine optimization service for digital marketing. He provides website content and content for authoritative links. 

He can be contacted at: 

pateluday90@hotmail.com

09755089323