Monday, November 11, 2019

Shaping A Digital Marketing Strategy

Online Marketing is Complex and you are in it for bread and butter. Promoting brands, websites, professionals and companies is within your scope if you are experienced. You have to be adaptive to emerging social media, be a good content writer and hard working. A constant search for emerging platforms and other new opportunities goes alongside the campaigns.   

While digital marketing is an online activity, the role of mobile text messaging Ads and email marketing is inclusive activity for a digital marketeer. For this data collection is imperative through your own efforts or paid sources.

For a successful campaign quality content creation is a prerequisite other attributes that attract visitors are videos, and info graphs. Since the campaigns are comprehensive, research and analysis is the starting point. Understanding client focus and aim is of utmost importance.

You need to have a firm grip on keywords that matter. Most of the campaigns are local, focused on few localities or spread to few districts. For universal or country level rankings domain authority, website contents, link popularity and diversity, web saturation all count extensively hence sufficient time is required to rank on country wise or non local terms. This can take few years if all is well including the on page factors. Keyword competitions for prime terms is difficult, overcome with consistency, short terms campaigns should be entertained only for local SEO. 

Hence digital or online marketing is a series of actions using your understanding of  the web especially the social media. Your knowledge or experience of managing PPC, online advertisement and industry scope does matter. Having a grasp of analytic and search console will be extremely helpful in understanding user/visitor behaviour. This will lead to reaching the target audience much effectively. 

The channels include paid media as well but this may depend upon the investment capabilities of the clients and their promotional strategies. Usually companies allocate fund within which you will have to operate. PPC is the preferred mode of reaching client online. Adwords is most popular but you can use other platforms like FB and LinkedIn. But do a test marketing before going all out.

At the core is content which is the main vehicle to attract visitors. Online reputation on social media sites is created using blog contents, articles, discussion on forums, videos and info graphics.  It is what you write matters even videos gain popularity if relevant and well made.

Technical issues related to search engine optimization should be understood well albeit technical implementation could be executed with the help of web designer or programmer. Understanding website basics, UX, link architecture and URL naming is imperative. Able to increase conversion potential of client site is an added benefit as an SEO and writer.

Digital Marketing is content driven but technical aspects should be understood well to execute on page SEO in the campaigns.

When considering projects study website and company blog well. Suggest content improvements and request changes in link architecture and URL naming. Find out content duplicate issues and have them rectified or place a canonical meta wherever required.

Begin search engine optimization whence the site is satisfactory done with the help of the owner and designers associated with it. This is to assure that there is no rejection by search engines during indexing or ranking.

Use the content created for link building for bookmarking and social networking. Create contents on diverse platforms to be used on social media. You can  create contents separately for social media. Blog consistently on topic on your own blog or do blog posting on other suitable blogs. It is better to limit the latter.

After three months keep checking ranking results and response on the social media platforms. Send reports to clients besides highlighting actions taken by you regularly.
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Uday provide Digital Marketing Services and optimised website contents. He teaches IM in Jabalpur. Uday writes his own contents for promotion.
Contact: pateluday90@hotmail.com
Mobile: 09755089323

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