Digital Marketing at A Glance

Digital Marketing is an online platform powered by the Internet. Since the advent of the Internet, there has been the introduction of many platforms like Social Media, social bookmarking sites, and Internet publishing platforms. 

This form of marketing is named digital marketing it is purely marketing online. All basic principles of marketing apply to this form except content creation. Content creation is the key to online marketing and agencies are busy creating content through their writers, graphic designers, and video specialists.

SEO

Besides content marketing another form of marketing is SEO. SEO stands for search engine optimization. It simply means following the guidelines set by the search engines to get the site crawled and indexed. The webmasters also push their content along with external links to the site. This is basic to SEO since the website has to be promoted on chosen keywords. They vary the terms called anchor text. Good linking is rewarded and the website ranks high on targeted keywords. The activity follows one of the key online marketing techniques which is content distribution. Nowadays directory submissions, forum links, and blog comment links are not much appreciated hence content creation with suitable links is the only option left.  

This is a purely organic and important part of search engine optimization. This activity is not very costly and is managed by professional agencies.  The global SEO is expected to reach 122.11 USD by 2028.    

Content Marketing

This is a subset of digital marketing and is based on the creation of content and its distribution. Content creation as mentioned before is key to digital marketing campaigns. Professional agencies engage writers to create and distribute content on social media and the Internet publishing platform. Content distribution is also supplemented by listing the sites on social bookmarking sites. Thus, the key to success in digital marketing using content creation and distributing them on suitable platforms.

The varied content created   focused on:

·         Awareness

·         Attraction

·         Engagement

·         Goal Conversion

The plan behind this marketing strategy is goal conversion whatever the objective may be. The creations are shaped in the manner that the above objectives are achieved following goal conversion. Professional online marketing firms use this technique to promote websites and their objectives. Gated content is preferred for goal conversion they are white papers, annual reports, customer reviews, and videos.