Facebook Ad Placements

 Facebook ads through the meta business suite are distributed on Facebook, Instagram, Messenger, and the Audience Network. These platforms offer 15 different placement opportunities to expand the reach and utilize segment-based targeting. The advertisement platforms on the meta business suite are flexible and customizable at every step. Marketers can maneuver their campaigns using several customization options and settings besides the analytics or insights and achieve goal conversion as desired. The ad placement can also be determined as per the reach, and the target audience, and hence more and more businesses are using Facebook ads globally.

Some of the placement categories are:

• ·         Feeds
• ·         Stories
• ·         In-Stream
• ·         Search
• ·         Messages
• ·         In-Article
• ·         Apps

Depending upon the segment you are targeting you can choose the right platform to put your money in. You can choose or deselect the network or the placement depending upon the response you are getting. You can control ad placement using the Ad Manager, click on manual placement and choose the preferred network or category.   Else in case of indecision choose the automatic option.

Types of Ad Placement

• ·         Facebook Feed
• ·         Instagram Feed
• ·         Facebook Video Feeds
• ·         Facebook Marketplace
• ·         Facebook Right Column
• ·         Instagram Explore
• ·         Messenger Inbox
• ·         Facebook Stories
• ·         Instagram Stories
• ·         Messenger Stories
• ·         Facebook In-Stream Videos
• ·         Facebook Search Results
• ·         Facebook Instant Articles
• ·         Audience Network Native, Banner, and Interstitial (Apps)
• ·         Audience Network Rewarded Videos

Placement Diversity

The placement is set at Ad Set Level and it is determined by the campaign objective. The newsfeed is the primary window through which the visitors are exposed to content of various types.   You receive news updates according to a Facebook algorithm called EdgeRank. There can be up to 1500 updates that you will find flowing down the feed at one time or another. The same applies to mobile-only ads on the Instagram feed though in this case, the feed comprises photos and reels. In the feed, you can post text, stories, photos, and videos. In the video feeds you can post several videos to gain exposure.  The mobile-only instream video ads (VoD) and over 70% of these placements result in a high level of complete views. These are ideal for creating broad-scale awareness of your product and services. Meta formerly Facebook Inc. Generated 114.93 billion dollars in the US in the year 2021 from its advertisement platforms.   

Using Facebook Creator Studio your video ads appear between the feeds and Watch this is the best way to introduce new products and services using the visual medium. For targeting users with purchase intent Market Place is the best option. Those using paid FaceBook Ads should focus on the Market Place if they are seeking local response for their land-based business or professional services. The right column ads accord a much greater response whence used in conjunction with ads on the central feed. The right-column ads expand the reach and are very effective for remarketing.

Messenger Ads & Stories

Target your previous customers, friends, followers, and those who have inquired about your product and services on Facebook Messenger. Messenger ads look like messages to gel with others. The ads appear on FB, Instagram, and Messenger Stories that are visible for a fixed duration.     

Other placement options are in between instant articles that are mobile-only, between FB search results and Apps. In article ads, publishers get a hundred percent revenue but if the response is through the Audience Network 30% of revenue goes to FaceBook.  

Why Advertise on Meta (Facebook)?

With over 2 billion active users FB has completely changed the family-friendly nature of the social media networking site. The social media platform with its massive database of users is offering marketing solutions like no other company on Earth. With the addition of Instagram in its scope, the reach and conversion potential has risen four folds over the global economic landscape and impacting business leading an incremental growth. Hence being a part of Meta Ad Network is essential for Internet marketing firms all over the World.