Monday, September 3, 2018

Setting Up Goal in Google Analytic

After signing up and creating a google analytic account you need to admin and then create an account. Under one account you can create many properties. A property contains analytical settings the Name. website url, time zone, user ID etc. This is where the property or the website details reside.  

Property Settings 





Basic Settings

Tracking Id
UA-125030692-2
Property Name
Default URL
 
Default View
Industry Category
Allow manual tagging (UTM values) to override auto-tagging (GCLID values) for Google Ads and Search Ads 360 integration 

Property Hit Volume

Last day: No hits
Last 7 Days: No hits
Last 30 Days: No hits

Advertising Features

Enable Demographics and Interest Reports 
Demographics and Interest Reports make Age, Gender, and Interest data available so you can better understand who your users are. To see this data, you need to enable Advertising Features first. Learn more
ON OFF

In-Page Analytics

Use enhanced link attribution
Enhanced link attribution allows us to better track links on your page, but requires a small change to the tracking code. Follow these instructions to setup enhanced link attribution on your site: How to setup enhanced link attribution on my site?
ON OFF
Start In-Page Analytics in

Use of full view mode is recommended only if your site has trouble loading in embedded mode.

Search Console

User Analysis

Enable Users Metric in Reporting
Adds the Users metric to standard reports and updates your users metric calculation.
ON OFF

 

After the property has been set up one needs to set the analytic window besides adding the code in the website. This is normally done in the head section of each and every page. All settings of the property have to be reached by clicking over the ADMIN in the account section.

Setting a goal is important where in you first activate you  the goal and name each goal you are setting. These goals are set up to inform you about the duration, URL destination, funnel that leads to a desired page or action. In case of a single page website event could be set up to find out if the visitor clicked on purchase, contact etc. 

Setting up the goal in Google analytic will fetch you better information regarding the conversation. Hence it is imperative to set this up.


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