Sunday, October 11, 2015

Accelerated Mobile Pages - AMP & Instant Articles

In order to accelerate the download of mobile pages Google is working on methodology to make page download faster on mobile just like face book instant articles. This would possibly an open source code and shareable.   

This project by Google aims at speeding up the download on all platforms. This is to be done by eliminating Java script and limiting CSS. Even the HTML elements are to be restricted.   The open source also reduces HTTP: server queries as well as restrict image download in a certain manner.

AMP disallows embedding of Ads into the clients website.

This project is participatory in nature and may not receive the kind of applause as expected since it is restrictive in nature. Hence it many be a prerequisite for website owners to implement AMP. But with the search engine you never know how compulsive it may be.

For more info: Visit Ars Technica UK

Similarly Instant Articles also constitutes powerful publishing tools. The aim is to offer a better reading experience as well as watching auto play videos, interactive maps and full length articles.    

Those willing to publish articles as partners of Instant Articles are promised compatibility with many tools and interfaces.

For more information read: Instant Articles on Wikipedia.     

Sunday, October 4, 2015

Search and Ranking Updates

The Panda Update roll out by Google is still unrolling. This will take months and will affect many sites as it unfurls. The update is a spam filter that is programmed for remove sites which violate the guidelines of the search engine. 

This augurs good for the websites which have been affected by earlier roll out but have rectified accordingly. Hence websites that have removed spam elements will see favorable results as far as organic search is considered. 

In order to avoid being hit by such updates one need to follow guidelines set up by major search engines. Elements like external and internal duplicates, shallow and irrelevant contents face penalty. Excessive use of tags, improper internal linking, keyword stuffing are some of the factors that invite Panda.