Text Ads for Google Ads
Informative, engaging, and relevant are the most desired virtues of a text ad. In order to create a text add you have to create a headline, description, and URL. For this, you can create up to 3 headlines with 30 characters in each. The third headline is optional.
The description limit is 90 characters. While for landing page URL with two optional paths/fields are allowed each with 15 characters.
Creating a text ad.
Sign in to your google account. On the left select Ads & Extensions and then choose the text ad options to create an ad. See preview generated for mobile and desktop ads and then save. Create Ad groups or campaigns and add 3 extensions for each.
For greater success ad maximum number of ads minimum being 3 to 5 per group or as many permitted. Optimize the ad rotation.
Responsive Search Ads
You have to add headlines, descriptions, and URLs for this type of Ad. 15 headlines and 4 descriptions per one responsive search ad. In each group create at least one responsive Ad.
In this case, Google makes use of the text to create an effective ad description of a product of multiple combinations. The responsive ads are flexible and adapt easily to the width of the devices. Thus you increase the reach, conversions, and clicks through these relevant Ads Google creates for you. You end up enhancing the groups' performance that you have been unable to do yourself.
Search Ad Extensions for Extra Information
They ad to enhance user engagement and experience. For even one choice of need, there are variations that extensions address and thus make ads more relevant and offer solutions to a specific query. The aim is to meet quickly the user intent and interest from the right location etc. Extensions provide users with the right information at the right moment and encourage action. Preferred ones are site links, callouts, and structured snippets. Thus add as many as 8 to 10 site links that are relevant and content-rich. Clearly mention in the title what the user is likely to come across.
Up to four extensions can show for a query. Google may add another extension if QA is impressive.
Callouts are extra 25 characters mostly text-based snippets as value addition to information regarding business, products, or services. Note for double-width languages the limit is 12 characters. Google test showed a 10 % increase in CTR. Hence use the to increase online conversions, store sales, and enhance brand awareness by showing businesses as unique.
Use Structured Snippets to highlight product features or for a range of products. Highlight amenities, types, and destinations, or specific aspects of services or products advertised, etc. Using structured snippets you get qualified leads.
Locations as extensions show directions to businesses, map markers, addresses, and phone numbers. They report store visits as well. They increase CTR by 10%.
Affiliate Extensions are links to partner stores for manufacturers. They reach the manufacturer as well as their retailers or agents.
Call Extensions are the best way to encourage visitors to make a direct call from the ad itself. Schedule event times whence the call can be received.
Allow extensions with app installation or download. The benefit is increased downloads and visits to the linked website.
Price extensions are the easiest way to highlight good pricing along with services and product range.
Promotion extensions highlight associated promotions in an attractive manner.
Messaging Extention using mobile extensions is for visitors who prefer to communicate through messaging apps using mobiles.
Automated Ad Extensions
Carefully crafted through machine learning and experts at the helm, automated extensions come into the picture automatically in manual extensions that are not created.
Automatically generated site links are known as dynamic extensions. Depending upon the visitor's device two to six site links can show up. Another form is called seller ratings which are automatically generated star ratings in the business and are known as the quality manufacturer or provider. This rating is based on:
- 3rd party review sites
- Stella research
- Shopping research
- GCR or customer reviews
- Customer Surveys
The performance of automated extensions can be checked at Google Ads Interface.
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Uday provides a search engine optimization service for digital marketing. In addition, he provides website content and content for authoritative links. He teaches Internet Marketing in Jabalpur.
He can be contacted at:
pateluday90@hotmail.com
09755089323
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